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The second installment of the ".M Line" by director Meguro Etsuko is here for the Fall/Winter 2025 season!

The ".M Line" is created by Demi-Luxe BEAMS director Meguro Echiko.

These days, the air is cold and we can feel the signs of winter.
Isn't it time to start preparing for some serious warmth?

The long-awaited second series for the Fall/Winter 2025 season has now arrived to help you prepare for winter.

Following the first installment, which focused on materials that can be used throughout the seasons, this is the second installment.
We have prepared three items to help you enjoy winter, using warm materials to create a sense of the season.
This reliable lineup will give you both seasonal depth and a sophisticated, casual look just by adding it to your regular wardrobe.

Enjoy the second part of the Autumn/Winter collection, which features the ".M line"'s unique simplicity yet expresses your individuality, subtly adding a touch of sparkle to your everyday styling.

Side-Zip Ribbed Knit

"High-neck knit with an accent"

I just want to spend the winter in style and warmth!
This high-neck rib knit will make your wish come true.

The side zipper allows for flexible styling and not only balances outfit, but also helps regulate body temperature.
We also recommend layering it with a dress.

Side Zip Rib Pullover Knit .M

¥35,200 (tax included)

Style1

This chic style, paired with the new feather skirt, creates a neat, one-tone look.
The top is tucked in to bring out the nuance of the skirt.

Style 2

Coordinated with the first low-waisted ladies' skirt.
Open the side zipper for outfit.
It is also possible to fold the sleeves.

Stand-Neck Padded Blouson

"A sophisticated, grown-up blouson"

This blouson coat was born from the idea that "I want an outerwear that doesn't make me look bulky, is warm, and can be worn in many different ways!"

The flat and smooth surface suits both tidy and formal looks.
Wear the collar up or down, open or closed at the front...it adds a fresh look to outfit.
The large collar makes the area around the face look neat, and the minimalist silver buttons add a modern touch.

Stand-up collar padded blouson coat, size M

￥59,400 (tax included)

Style1

Beige brings brightness to winter outfits, which tend to be dark.
Simply throw it over a dress and you'll look great.
If you tighten up the whole outfit with black accessories,
The coordination is complete.

Style 2

Pair it with chic colors for a more subdued look. For a simple outfit, we recommend adding accents with accessories.
It also goes well with feather skirts.

Low-rise Skirt

"A skirt that lifts your spirits and is loved"

The holiday season brings the city to life. This feather skirt is chic black, but the texture of the material makes it look even more glamorous.

This is a great item for those who prefer subdued colors, and is perfect for parties as well as casual styles when paired with sneakers.

This is a skirt that will be the center of attention, subtly dressing up your everyday adult life.

Feather Jacquard Dress Skirt .M

￥35,200 (tax included)

Style1

An all-black outfit paired with a simple ribbed turtleneck.
The contrast of the materials elevates the look to a modern and glamorous outfit.
You can also enjoy fashionable footwear such as pumps and boots.

Style 2

A coordination that combines items from the second series.
The side-zip rib knit has a moderate length, so it can be worn untucked for a neat and balanced look.

This lineup goes well with M-line coordination as well as Demi-Luxe BEAMS clothing, shoes, bags, and accessories.
Please take your time to browse in store or online.