For Spring/Summer 2026, the theme for BEAMS GOLF PURPLE LABEL is "MODERN HERITAGE." By adding a modern essence to traditional golf style, it expresses "American fashion mediated through Italian sensibilities."
Following "BROOKLYN GOLF & SUPPLY," which embodies the atmosphere of the East Coast, comes "MONTAUK COLLECTION." The serene scenery of Montauk, a resort town on the eastern edge of New York State, is translated into clean, urban apparel. The "MONTAUK" logo is inspired by the lighthouse standing on the cape. The numbers engraved on the compass are a playful detail that represents the location of the place.
The lineup, which pursues both functionality and fashion, blends seamlessly into everyday life, as well as on the golf course. Centered around the "MONTAUK COLLECTION," we offer sophisticated apparel that exudes a mature presence, suitable for everything from golf courses to resort destinations.