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BEAMS BOY was first established in Harajuku
to fullfill the wish of girls who love to blend boys’ clothes into their look.
We’ve built our own unique style around a core of workwear,
military outfits and other menswear classics.
You may wonder how we mix and match standard spring and summer items.
We apply colors, that is the answer.
Here we’ve assembled our commitment to color
with seven hues essential for BEAMS BOY.

BEAMS BOY was first established in Harajuku to fullfill the wish of girls who love to blend boys’ clothes into their look. We’ve built our own unique style around a core of workwear, military outfits and other menswear classics.
You may wonder how we mix and match standard spring and summer items. We apply colors, that is the answer. Here we’ve assembled our commitment to color with seven hues essential for BEAMS BOY.

B.D. Shirt
COLOR’S RULE
This white button-down shirt is commonly referred to as the B.D. shirt. The American Trad Style is the essence of our brand, so a white B.D. shirt is a basic article for us. The Oxford fabric takes on a denser texture after each wash, giving your look a crisp, clean feel. That is why we have several in different designs and sizes to suit various styles. As BOY girls, we stress the true versatility of a white B.D. shirt not just as an inner layer but also as something that sharpens a look with bold colors. Many already know the shirt goes well under a sweater or a sweatshirt, but it uncommonly also looks nice under a T-shirt. On a different note, a playful accent of color can make a classical style look totally different, though people tend to choose muted colors for a traditional look. Go for brightly-colored madras pants, a T-shirt in an unusual color and vivid socks to make a trad style. Throw on a white B.D. shirt over it, and such an eccentric combination of clothes will suit us.
B.D. Shirt
Polo Button-down Oxford :
Brooks Brothers for BEAMS BOY
¥20,900 (inc.tax) BUY
Other item
B.D.Shirt : BEAMS BOY
¥11,880 (inc.tax) BUY
We just love the New York Yankees logo. Styled also in the team’s colors of white and navy, the model might look like a team official, but the B.D. shirt smartly softens the sporty aesthetic and delivers a neat and clean touch. This shirt is definitely one you can depend on.
The blue on the T-shirt, the pink on the backpack and the green on the socks are all taken from the madras pattern of the pants. Each color in this look is vivid and bold, but a B.D. shirt easily pulls them together. What a great coordinator!
Pair a B.D. shirt with trackies and you make a casual outfit look sophisticated. Want to add neon colors to it for a playful touch? No problem, the shirt dampens down the vividness. Whenever you wear bold colors, just add a B.D. shirt to the look.

SMALL LOGO T-SHIRT

Logo T-shirt *each item : BEAMS BOY ¥4,620 (inc.tax) BUY

We never wear a shirt solo. We always layer a T-shit underneath in warmer seasons and a thermal shirt in cold months. Should we emphasize the underlayer or just go for a modest look? We BOY girls should opt for the former, especially when we dress lightly, even a bit of color peeking out from the neckline smartly accents your look. Our signature logo T-shirt with different color options for every season is ideal for adding accent to your look. A simple design with a tiny logo on the chest center, our favorite narrow neckline and a just-right timeless silhouette, this tee comes in various colors to fit many different styles. The fabric is woven with a single-knitting machine using 30/1 yarn for a classic T-shirt look. You can wear it not just as a underlayer but also as a single piece. With the seasonal color options, you can get different shades each season to add more colors to your wardrobe.

The logo is carefully placed to slightly peek out from a coverall or blazer. The color contrasts with the body, so you can easily accent your look. That makes it really handy! And that’s why we pay the utmost attention to the color combination. Our color scheme inspirations vary. We sometimes refer to America’s professional teams’ colors and university school colors, and sometimes opt for shades blending well with other clothes we design for the same season. For this season, we tried to choose colors that look fresh even with tough and rugged workwear-inspired clothes. The color of the neck binding is also in contrast. We care just as much about inconspicuous details. That’s the nature of us BOY girls.

Logo T-shirt *each item : BEAMS BOY ¥4,620 (inc.tax) BUY

MICKEY MOUSE / T-SHIRT

T-shirt : CHAMPION × BEAMS BOY ¥7,040 (inc.tax) BUY

If you’ve read previous BOY’S RULE issues, you may have realized we love Mickey Mouse. We’ll remind you once again. We are big fans! He’s exceptional among homegrown U.S characters. Mickey is adorable, but we also love clothes designed with his character. Although it’s nice, too, to find him on vintage outfits, we’ve tried to make our own unique piece to express our love for him. Here’s a T-shirt with a vintage misplaced print. Mickey Mouse is designed slightly off center. Take a closer look, and you’ll notice he even tilts a little. It’s not like us to go for exaggerated designs. We don’t want something difficult to mix and match. So, we gave our full attention to keeping a slightly odd balance in the design. Color options include pink, unusual for vintage Mickey clothes, off-white and heather gray. And, this time, our favorite character is printed on a Champion T-shirt. A dream combination for BOY girls.

T-shirt : CHAMPION × BEAMS BOY ¥7,040 (inc.tax) BUY

NAIL

Here is a series of nail polishes that go perfectly well with BEAMS BOY clothes. Along with 10 colors released with the autumn/winter 2021 collection, we now have five more color options. Each new shades is carefully selected and mixed to blend naturally with our boyish looks, and given a name with a playful twist. It also comes in a new package with a gingham pouch in a matching color. Check out the stories below telling about both new and old colors, and enjoy coloring your nails to style with your favorite looks.

Nail *each item :
BEAMS BOY ¥2,200 (inc.tax) BUY

AMERICANO BROWN: We turned the color of our favorite coffee, Americano, into a nail polish. It also looks like the color of coke, the world-famous soda drink invented in the U.S., as well as a hamburger steak.

FADE PURPLE: This washy blue purple reminds us of a worn-out faded purple top. Another inspiration is the football T-shirt we specially ordered from Warehouse for this season’s collection.

BOY FUCHSIA PINK: Fuchsia pink is a color that BEAMS BOY always puts our faith in. We have selected the color for premium anniversary items several times. In a shade similar to cheek colors, the polish makes your skin look healthy and adds a bright accent to a tomboy look.

UC GOLD YELLOW: This color is inspired by one of a well-known American university’s official colors. It’s also nice to pair it with a blue polish to color your nails in the university’s colors. Doesn’t that remind you of the famous bear mascot?

CHAMBRAY BLUE: For this polish, we tried to recreate the color of our signature chambray shirt made exclusively by Buzz Rickson’s. It is whitish light blue and expresses the character of the blue warp and white weft-woven fabric. Great color to wear in warmer seasons.

RESCUE ORANGE: The lining of the intermediate MA-1 jackets made in the early 1960s is our inspiration for this vivid orange color. Perfect for military style outfits. Or, you can also match this color with a hippie look for an anti-war statement.

REFLECTOR GREEN: This flashy color is often used for reflectors on military gear or workwear. It adds a mannish accent, ideal for spring.

NO.8 BLUE: This washed-out indigo is derived from the shade of our jeans exclusively by orSlow for BOY’S RULE magazine. The “NO. 8” in the name comes from a rare, beautiful pale blue turquoise of the same name.

VINTAGE DENIM BLUE: Jeans are an essential in our wardrobe, and that is why we made this deep indigo polish. It’s also cool to rock blue ombre nails resembling faded vintage jeans.

CHINO BEIGE: The color comes from our chinos collaboration with Buzz Rickson’s. It’s not nude beige, but khaki beige for chinos! That’s the point, you know.

BANDANNA RED: There are a number of red polishes, but we believe there’s only one nail polish in bandana red! It is deep, yellowish-red that perfectly suits our style.

NY NAVY: Two different navy polishes are available in our collection because the color means a lot to us. This one is inspired by New York City. Doesn’t it remind you of the New York Yankees team color?

M65PARKA OLIVE: From among many military olive green shades, we chose this one for our favorite M-65 parkas. The color goes with many outfits and styles in a deep olive shade.

ARMY INNER IVORY: Our aim was for this color to be a soft white reminiscent of our thermal staple underlayer and pajamas. This unique white color naturally blends with your skin tone.

PIGMENT PINK: This tasteful pink color is inspired by a well-worn pink T-shirt. Looking smoky and not too sweet on the nails, it naturally fits in our wardrobe.

OFF WHITEThermal Long Sleeve T-shirt
COLOR’S RULE
White goes well with all colors and clothing. We, however, differentiate solid white from off-white. For us, the white of a B.D. shirt and the off-white of a thermal shirt are totally different. It’s not just because we respect off-white’s military origin. We also value the history behind thermal shirts - early thermal shirts were made of pure, undyed wool. An off-white thermal shirt is a must-have item for BOY girls. It blends naturally with both a happy, fluorescent American-kid look and the faded colors of vintage wear, giving a hint of freshness to the style. The natural feel and nuanced appearance created by the uneven surface make your style lively and attractive even if it might look dull with a plain white T-shirt.
Thermal Long Sleeve T-shirt
Thermal Long Sleeve T-shirt :
BEAMS BOY
¥5,280 (inc.tax) BUY
Go for white overall pants to emphasize the thermal shirt texture. You may want to make it a b/w look with a bolero hoodie and black leather shoes, but we suggest adding some accent with green socks and a bandana around the wrist, good examples of colored accessories.
The aim of this look is to combine colors vibrantly like American kids do. All shades are vivid and strong, but off-white brings them tightly together. An off-white thermal shirt is, therefore, an excellent color coordinator.
The thermal shirt and football shirt combination is often seen in American Trad looks. This does not change even if you switch to a sleeveless football shirt. Off-white goes perfect with vintage faded colors. A thermal tee in this color is a very basic item of our style. Truly versatile.

OVERALLS

1. These overalls feature the fresh and smoky colors of pink, blue and green. The unusual workwear design makes them unique and adorable. The green one is available only at BEAMS BOY Harajuku.

2. The front pocket tags and back patch are based on the 1960s design and made specially for this piece. We are so happy with these highlights!

3. The overalls feature an authentic hammer loop, scale pockets, bar tacks, and triple-needle stitching common on vintage workwear. Looking pretty is not enough. That’s BEAMS BOY.

Overalls : BIGMAC × BEAMS BOY ¥15,400 (inc.tax)
*「BEAMS BOY HARAJUKU」Limited Item

PINK : BUY
BLUE : BUY
GREEN *「BEAMS BOY HARAJUKU」Limited Item

As we mentioned in BOY’S RULE (see issue #2), a pair of overalls is our all-time favorite workwear. We actually made four of our own design, which we released with one collaboration piece for this spring and summer, partly because our theme for the season is workwear. It’s an unusual number even for a men’s brand, not to mention a women’s brand. Now you know how much we love overalls and how many kinds we want to wear (and make!). Here, we would like to introduce the pair made exclusively by BIG MAC. The design is based on their 1960s product, but the color options and sizing are uncommon for vintage overalls. The children’s wear-like pale bright colors make this well-known American workwear look so fresh, while the baggy silhouette perfectly fits our current needs. The design may not look authentic at first glance, but it features details essential for workwear, including a hammer loop, scale pockets, reinforcing bar tacks, and triple-needle stitching. Our continuing aspiration to make overalls and your support are what empowered us to order such a challenging piece. In different circumstances, we might have only had just all-too-common overalls. Persistence pays off. We will keep striving!

1. These overalls feature the fresh and smoky colors of pink, blue and green. The unusual workwear design makes them unique and adorable. The green one is available only at BEAMS BOY Harajuku.

2. The front pocket tags and back patch are based on the 1960s design and made specially for this piece. We are so happy with these highlights!

3. The overalls feature an authentic hammer loop, scale pockets, bar tacks, and triple-needle stitching common on vintage workwear. Looking pretty is not enough. That’s BEAMS BOY.

Overalls : BIGMAC × BEAMS BOY ¥15,400 (inc.tax)

PINK : BUY
BLUE : BUY
GREEN *「BEAMS BOY HARAJUKU」Limited Item

GREGORY × BEAMS BOY

“PONY BAG” Shoulder Bag :
GREGORY × BEAMS BOY ¥9,350 (inc.tax) BUY
“DAY PACK” Backpack :
GREGORY × BEAMS BOY ¥24,200 (inc.tax) BUY
“NICE DAY” Backpack :
GREGORY × BEAMS BOY ¥16,500 (inc.tax) BUY
“BELT POUCH” Pouch :
GREGORY × BEAMS BOY ¥3,850 (inc.tax) BUY
“QUICK POCKET” Shoulder Bag :
GREGORY × BEAMS BOY ¥7,700 (inc.tax) BUY

Worn-out Gregory bags are beautiful. Our third exclusive series of vintage-inspired bags conveys that sentiment. The color we tried to recreate this time is an ombre of royal blue, a shade rarely seen in vintage pieces from the 1990s, that fades into fuchsia pink. The five bags in this lineup range from the brand’s signature models loved since the 1990s to a backpack designed exclusively for us. Each item comes with a special tag derived from Gregory’s vintage purple tag, just like in the last collection. To find a vintage Gregory bag in such a mint condition is like looking for a needle in a haystack, and it may take as much time and effort to weather a bag like that. This collection solves all those problems. The fabric color is actually faded, so the surface has a tie-dye look. How the fabric is cut changes the appearance, giving each piece a unique look. Visit our store for a once-in-a-lifetime encounter and find yourself a one-and-only vintage bag.

“PONY BAG” Shoulder Bag :
GREGORY × BEAMS BOY ¥9,350 (inc.tax) BUY
“DAY PACK” Backpack :
GREGORY × BEAMS BOY ¥24,200 (inc.tax) BUY
“NICE DAY” Backpack :
GREGORY × BEAMS BOY ¥16,500 (inc.tax) BUY
“BELT POUCH” Pouch :
GREGORY × BEAMS BOY ¥3,850 (inc.tax) BUY
“QUICK POCKET” Shoulder Bag :
GREGORY × BEAMS BOY ¥7,700 (inc.tax) BUY

COTTON RIB SOCKS

When it comes to socks, more is not always better. More exactly, it’s better to know as many colors and patterns that suit you. The more options you have, the broader your range of style and the more you enjoy thinking about which socks to wear. In this section, we conduct a seminar on sock colors for beginners interested in socks but unable to take the first step. Adding colors to your wardrobe with socks expands your style dimension. BEAMS BOY’s signature ribbed socks are the option you should add to your wardrobe. Since our 2013 autumn/winter collection, we’ve been making these every season, switching up color options. Over 60,000 pairs have been sold! On the left are socks we’ve made for past collections, and the ones below showcase our latest color variations. The shape never alters, so they are ideal for learning how to use colors. To add new colors to your wardrobe, it’s easy to start off with a few pairs a season.

For your very first step, try to find a color to match jeans or chinos. Actually, any color goes with either, but it’s straightforward selection choosing colors that blend well with your favorite shoes. If you are still not sure what color is right for you, go for red, a perfect match with both types of pants. Then gradually expand your color options to find which shades are your favorite.

Then, take the next step and match your sock color to a piece of your look. The color should also go with clothes and accessories in your favorite colors, so that you can easily put together an outfit. With skill, you can try a monochrome look, too. We often use color combinations reminiscent of American universities’ school colors and professional sports team colors. There are many things you can do, so you have a lot of leeway as long as you’re savvy. However, there’s not need to rush. Just take your time and bit by bit find color options that suit you.

Once you think you’ve got the hang of how to play with colors, move on to step three. BEAMS BOY stores have many types of socks available. You can choose from various patterns, materials and embroideries. Create a look focusing on socks to put you on the advanced level. Time to embark on an endless journey and explore the world of socks!

Socks *each item : BEAMS BOY ¥1,100 (inc.tax) BUY

LIVE COLORFULLY

LIVE COLORFULLY

INDIGODenim Pants
COLOR’S RULE
The very basic of any and every look, a pair of jeans is akin to a uniform for BOY girls. Indigo blue jeans began as workwear, and now we opt for this one and only color and the individuality added from long time use whenever we are unable to make a styling decision. If you want jeans to play a key role in your look, accent them with a vivid color. One way is to match a red top to denim pants. James Dean is the actor whom comes to mind when we think of Levi’s jeans, but he wears LEE jeans, too. In the movie Rebel without a Cause, he actually pairs a red McGregor jacket with jeans. That was the beginning of the style. And, for BOY girls, the simplest summer outfit always means a white T-shirt and a pair of denim pants. You can create an everlasting classic look by adding low-ley sneakers. But, how about swapping the white tee for one with multi-colored stripes for a more BOY-ish style? You can see similar styles in our favorite movie Stand by Me. We recommend a striped tee tucked into your denim pants without a belt. The style flatters the stripe colors and highlights the button fly and hip pockets, signature features of jeans. As for co-ord styles, pairing a denim jacket with jeans is our best choice ever. It’s more common to team up two denim pieces in similar indigo shades, but we dare to combine both dark and light indigo colors. With this style, you can fully enjoy the charm of indigo colors as they fade uniquely over time.
DENIM PANTS
Red is the best match for faded indigo blue! This has been a classic color combination since James Dean deeply imprinted it in our DNA. The college sweatshirt and work boots give an extra American feel to the look, making the style more suited for BOY girls.
The colorway of this T-shirt derives from vintage pieces made in the 1950s, the era the movie Stand by Me was set in. So, it must be worn in a boy-like style. Pair it with neatly worn-out jeans perfectly sculpted to your body shape, so that you can tuck the tee in the pants without a belt. That’s indeed the best way to wear this T-shirt!
You don’t have to always pick items in similar shades to create a co-ord look with denimwear. Instead, pairing denim clothes in different indigo shades makes a more enjoyable look and emphasizes the adorable faded colors. The orange, blue’s complementary color, makes the indigo color even more beautiful.
Because jeans go well with bandana patterns, they also work with a bandana-print blouse. It may look nice with a white tee, but our choice for BOY girls is a stripy shirt. The color of the socks comes from the inspiration of indigo faded almost to a purple.
orSlow × BEAMS BOY
orSlow possesses immense knowledge of workwear and military outfits and has made a number of exclusive items for us, one of its precious partners. BEAMS BOY’s new staple jeans, No. 8 Denim, is definitely a masterpiece we crafted together for BOY’S RULE magazine. The brand has collaborated with us many times to produce a range items with and without seasonal themes. Each product is made with great care and attention.
The boy’s jeans that Hollywood actresses adored in the 1950s are the inspiration for this piece. To achieve the delicately mottled appearance of old jeans, the denim fabric is woven with pure indigo rope-dyed yarn on an old-style shuttle loom. The fabric is then artificially distressed to make it look as if the jeans have been worn more than five years. Some of the original details, shrinkage, distortion and puckering of the surface, are faithfully recreated in our version. The legs are slightly shorter for adults because the original model was made to be worn by boys. The name No. 8 Denim is derived from the fine No. 8 yarn used for the fabric and the rare Number Eight turquoise, a color similar to that of denim. This pair of jeans is one of our best works and can be worn for years regardless no matter what the trend. Add your own personality to it with long-time use.
We looked to fabric used for women’s denim pants in the 1940s when designing the long vertical fade lines and deep black indigo color of this jacket. Everything from the thickness to density of the yarn was replicated to reproduce the fabric. Matching denim pants are also available.
Different colors are used for stitching the front pleats and pockets that what is on the other parts such as the vintage denim jacket. If you love such subtle attention to detail, you are surely a BOY girl.
Using a chambray shirt from the 1950s as the motif, we constructed this shirt from scratch. The fabric is treated to give it a five-year-old jeans look and vintage soft feel.
PANEL CRAZY BLOUSE & SKIRT
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Let’s dress in bandanas! We bring bandanas with us every single day. Our love for them has grown so deep that we made clothes from them. This blouse and skirt are the very first pieces we designed using the concept. The inspiration came from vintage clothes made out of bandanas, so we first made our own bandanas, then cut and sew them together as if we were doing alterations, instead of designing clothes that look like transformed vintage pieces. The blouse comes in two color options: navy and multi. Four slightly different shades of navy are used for the navy option to replicate the way the colors of a bandana fade. A multi-color option is also available, which is made out of plain handkerchiefs. We put all our love for bandanas into making these items. The result was exactly what we were aiming for.

1. Five bandanas are used to make the front and back panels, sleeves, and side gussets of this blouse. The tucks on the sleeves make the item more wearable as part of an outfit, while creating a neat yet bulky silhouette. We didn’t just cut and sew bandanas to make this item, but added strings on the front and side panels that allow the wearer to adjust the shape and balance. We conferred with our pattern maker many times over the design, which took so much time and effort to complete. The result is, however, amazingly satisfying. (Off the record, we are already thinking about adding different color options.)
2. This blouse can be worn backwards, too. Enjoy altering the colors and patterns to suit your style or mood of the day.
3. The skirt design is based on the one we made in spring/summer 2021. Just like the matching blouse, each bandana’s rolled hem remains purposely visible as much as possible to emphasize the design of sewn-up bandanas. The bandana is 55 cm wide, so we arrange 10 horizontally and sew them together with ruffles. We love co-ord sets, so we’ll probably have to get both this skirt and the matching blouse.
4. Our special bandana pattern was created from vintage bandana patterns. The words on the corner have also been changed to fit the BOY style. Each bandana’s white is subtly different just as navy is to give each bandana an aged vintage look thanks to the unique color fading. The fabric is loosely woven with long staple cotton yarn for a genuine bandana feel.
MULTI STRIPED T-SHIRT

Stand by Me is one of our favorite movies. The retro color combinations of this T-shirt derive form the shades seen in the 1950s, the time period of the movie. This year marks the fourth year since we first released this item, so we updated it by narrowing the stripes and revising the color combinations from scratch, based on vintage tees. The fabric is woven with Raffy yarn, a recycled waste cotton yarn, giving it a natural feels like vintage T-shirts. From the neck width to stitch colors to sewing methods, every design detail has been applied to give this tee its own sophisticated summer look. Hey, talking about striped tees makes us feel like watching Stand by Me again. We’d be more than happy if this T-shirt becomes an old classic like movies that you never tire of watching. Enjoy wearing it as often as possible.

ACCESSORIES & SOCKS

For BOY’S COLOR, it’s not just clothes that are essential. Accessories are equally important, though always secondary and not the centerpiece of a look (there are some exceptions, of course). Adding a vivid accent to the neck, wrist, fingers, or feet will create a big difference in the final arrangement. Keep your focus on the end game. There are more things you can do! No need to overthink it, though. Just add a playful touch with colored accessories.

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1. Each of these vivid color bangles comes with a transparent one. The bold design is based on vintage big bangles and ideal for adding some volume around your wrist.
2. The color combinations of vintage American bead necklaces are the inception for this piece. Each item is made with American-made beads in happy colors. The bead-tipped chain design is also inspired by vintage accessories.
3. Before plastics, rings were made of Lucite, Bakelite, and other materials. This candy-like big square ring is inspired by one of the most common types of resin rings from that time, yet formed of a different material. We love clothes that never get old-fashioned even though the design is from a vintage piece. The same can be said for this ring.
4. Many of America’s major sports teams use socks from Twin City Knitting. In partnering with them to design our exclusive striped-tube socks, we decided to go with graded colors not commonly seen on similar products. They don’t look overly athletic, so you can easily make them a part of your everyday look.
GATHER SMOCK
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Vintage college wear sometimes has a handwritten or embroidered message. When we find one like this, we can’t help but let our imagination run wild wondering who first owned the piece, what kind of lifestyle she/he lived, and so on. Here is a pleated smock we designed to recreate such a vintage item along with a fictitious story set in the 1950s: “I’m a high school student about to graduate. I never want to forget my dear classmates, so I had them write their names on this smock. But, what if the names come off? That’d be like my memories of them fading away, too. That would make me so sad. Wait, how about chain stitching the names in embroidery? Wow I might be a genius!” We tried to design a smock likely worn by a girl who cares a lot for her friends. Please forgive the slight garishness. For better comfort in summer, we changed the embroidery to print. The lawn fabric is softly woven with long staple cotton for excellent breathability. You can even wear this long-sleeve smock in midsummer.

1. This item comes in white and black. Girl and boy names popular in the U.S. between the 1930s and 1960s are printed to resemble chain-stitch embroidery. Each name is written in a slightly different handwriting style.
2. The fabric is inkjet-printed part-by-part before cutting. No garment has the same name. This takes more effort but the result is better.
3. Cat-eye buttons are used to match with retro spirit of the handwritten names. The item also hints of workwear style, our theme for this season.
PANEL CRAZY BLOUSE & SKIRT

Let’s dress in bandanas! We bring bandanas with us every single day. Our love for them has grown so deep that we made clothes from them. This blouse and skirt are the very first pieces we designed using the concept. The inspiration came from vintage clothes made out of bandanas, so we first made our own bandanas, then cut and sew them together as if we were doing alterations, instead of designing clothes that look like transformed vintage pieces. The blouse comes in two color options: navy and multi. Four slightly different shades of navy are used for the navy option to replicate the way the colors of a bandana fade. A multi-color option is also available, which is made out of plain handkerchiefs. We put all our love for bandanas into making these items. The result was exactly what we were aiming for.

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1. Five bandanas are used to make the front and back panels, sleeves, and side gussets of this blouse. The tucks on the sleeves make the item more wearable as part of an outfit, while creating a neat yet bulky silhouette. We didn’t just cut and sew bandanas to make this item, but added strings on the front and side panels that allow the wearer to adjust the shape and balance. We conferred with our pattern maker many times over the design, which took so much time and effort to complete. The result is, however, amazingly satisfying. (Off the record, we are already thinking about adding different color options.)
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2. This blouse can be worn backwards, too. Enjoy altering the colors and patterns to suit your style or mood of the day.
3. The skirt design is based on the one we made in spring/summer 2021. Just like the matching blouse, each bandana’s rolled hem remains purposely visible as much as possible to emphasize the design of sewn-up bandanas. The bandana is 55 cm wide, so we arrange 10 horizontally and sew them together with ruffles. We love co-ord sets, so we’ll probably have to get both this skirt and the matching blouse.
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4. Our special bandana pattern was created from vintage bandana patterns. The words on the corner have also been changed to fit the BOY style. Each bandana’s white is subtly different just as navy is to give each bandana an aged vintage look thanks to the unique color fading. The fabric is loosely woven with long staple cotton yarn for a genuine bandana feel.
MULTI STRIPED T-SHIRT

Stand by Me is one of our favorite movies. The retro color combinations of this T-shirt derive form the shades seen in the 1950s, the time period of the movie. This year marks the fourth year since we first released this item, so we updated it by narrowing the stripes and revising the color combinations from scratch, based on vintage tees. The fabric is woven with Raffy yarn, a recycled waste cotton yarn, giving it a natural feels like vintage T-shirts. From the neck width to stitch colors to sewing methods, every design detail has been applied to give this tee its own sophisticated summer look. Hey, talking about striped tees makes us feel like watching Stand by Me again. We’d be more than happy if this T-shirt becomes an old classic like movies that you never tire of watching. Enjoy wearing it as often as possible.

ACCESSORIES & SOCKS

For BOY’S COLOR, it’s not just clothes that are essential. Accessories are equally important, though always secondary and not the centerpiece of a look (there are some exceptions, of course). Adding a vivid accent to the neck, wrist, fingers, or feet will create a big difference in the final arrangement. Keep your focus on the end game. There are more things you can do! No need to overthink it, though. Just add a playful touch with colored accessories.

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1. Each of these vivid color bangles comes with a transparent one. The bold design is based on vintage big bangles and ideal for adding some volume around your wrist.
2. The color combinations of vintage American bead necklaces are the inception for this piece. Each item is made with American-made beads in happy colors. The bead-tipped chain design is also inspired by vintage accessories.
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3. Before plastics, rings were made of Lucite, Bakelite, and other materials. This candy-like big square ring is inspired by one of the most common types of resin rings from that time, yet formed of a different material. We love clothes that never get old-fashioned even though the design is from a vintage piece. The same can be said for this ring.
4. Many of America’s major sports teams use socks from Twin City Knitting. In partnering with them to design our exclusive striped-tube socks, we decided to go with graded colors not commonly seen on similar products. They don’t look overly athletic, so you can easily make them a part of your everyday look.
GATHER SMOCK

Vintage college wear sometimes has a handwritten or embroidered message. When we find one like this, we can’t help but let our imagination run wild wondering who first owned the piece, what kind of lifestyle she/he lived, and so on. Here is a pleated smock we designed to recreate such a vintage item along with a fictitious story set in the 1950s: “I’m a high school student about to graduate. I never want to forget my dear classmates, so I had them write their names on this smock. But, what if the names come off? That’d be like my memories of them fading away, too. That would make me so sad. Wait, how about chain stitching the names in embroidery? Wow I might be a genius!” We tried to design a smock likely worn by a girl who cares a lot for her friends. Please forgive the slight garishness. For better comfort in summer, we changed the embroidery to print. The lawn fabric is softly woven with long staple cotton for excellent breathability. You can even wear this long-sleeve smock in midsummer.

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1. This item comes in white and black. Girl and boy names popular in the U.S. between the 1930s and 1960s are printed to resemble chain-stitch embroidery. Each name is written in a slightly different handwriting style.
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2. The fabric is inkjet-printed part-by-part before cutting. No garment has the same name. This takes more effort but the result is better.
3. Cat-eye buttons are used to match with retro spirit of the handwritten names. The item also hints of workwear style, our theme for this season.
OLIVEMilitary Pants
COLOR’S RULE
Olive drab is probably the toughest, manliest color in our wardrobe. Military pants in olive drab look more rugged than jeans and chinos, making them essential for masculine style. On the other hand, the color blends well with jubilant colors, too. That is why we keep relying on olive drab pants when mixing feminine and masculine styles. Do you have a cute top you found at a vintage clothing shop but think it might be too sweet to mix and match? Pair it with OD military pants. The color’s character is strong enough not to yield to femininity in the look. Our signature Jungle Fatigue Pants are based on military gear worn during the Vietnam War to camouflage amid the tropical forests. However, the shade of olive drab used for military pants varies depending on when they were made or what they were made for. Look for an olive drab shade that suits you. If you think you are a BOY girl, it’s quite important to know how to play with colors in a more sophisticated way.
MILITARY PANTS
A multi-colored sweatshirt and Hawaiian shirt with overall print. It’s a loud combination, but a pair of military pants can balance them perfectly. Maybe this is exactly what BOY’S COLOR is, because it’s so ‘us’ to play with colors like that.
Olive drab military pants remind me of Woody Allen. We’ve heard he never wears a white T-shirt underneath a shirt or jacket. Whether that rumor is true or not, we’ve kept that trait in mind when creating this look where we actively mix and match a variety of colors and patterns. The result is so very ‘us,’ you know.
Matching a white tee with military pants is a simple and satisfying, but, this time, we added a green vest to the look. The green is reminiscent of Dartmouth Green, a school color of Ivy League Dartmouth College. It creates a beautiful gradation with the olive shade. The letters on the vest appear more vivid if you use fewer colors.
A ringer tee with pink piping, pink espadrilles and a pink bag. This look perfectly shows that pink and olive drab match the best. The girliness of the look is fittingly lessened thanks to the BOY girls’ use of colors.
APRON VEST

Soon after ‘workwear’ hit the top of our season’s theme list, we decided to craft this apron vest. The bold type is based on the font used on old newspaper sacks used by paperboys in the U.S. The print relates an actual historical news story about completion of the Empire State Building. It may be an old-fashioned way of designing clothes, but we printed the letters out on paper to set each in the right position when aligning cutouts for the prototype. We intentionally raised the print up off the pocket opening to make it look rougher. The vest design was not gleaned from vintage pieces. We made it from scratch. It is reversible and can also be worn backwards. The huge pockets all over the exterior make it looks like a vintage newspaper delivery sack turned into a piece of clothing. It’s truly ideal for people who love to go out without carrying a bag, like we do. Matching jacket and skirt are also available in color options and print designs different from the ones on this vest.

RINGER T-SHIRT

Ringer T-shirts were originally designed as athletic wear, but the world started to recognize them as fashion pieces in the mid-1970s thanks to John Lennon. Do you remember the famous photo of him wearing a ringer tee with the New York City logo? The tee has been an essential part of the American Casual style since the 1980s. We can easily find affordable ones in mint condition at vintage clothing shops, so we wondered what a ringer tee that represents us would look like? The verdict was, as you may know, John Lennon. It’s not like us, however, to express our inspiration too straightforwardly, so we’ve tried to convey the mood of the time when he wore that tee. The message’s slightly misaligned print and odd font reminding us of BOY girls (‘food before romance’ and ‘more haste less speed’) are all deliberately designed. The text even features a flock finish to reflect our attention to detail. We opted for color combinations not usually seen in secondhand tees, so we adopted a fabric as thin and rough as that of thrift clothes. In making this ringer T-shirt, we sought out the ultimate cheesiness. This is perfect if you are looking for something beyond an ordinary college tee!

APRON VEST

Soon after ‘workwear’ hit the top of our season’s theme list, we decided to craft this apron vest. The bold type is based on the font used on old newspaper sacks used by paperboys in the U.S. The print relates an actual historical news story about completion of the Empire State Building. It may be an old-fashioned way of designing clothes, but we printed the letters out on paper to set each in the right position when aligning cutouts for the prototype. We intentionally raised the print up off the pocket opening to make it look rougher. The vest design was not gleaned from vintage pieces. We made it from scratch. It is reversible and can also be worn backwards. The huge pockets all over the exterior make it looks like a vintage newspaper delivery sack turned into a piece of clothing. It’s truly ideal for people who love to go out without carrying a bag, like we do. Matching jacket and skirt are also available in color options and print designs different from the ones on this vest.

RINGER T-SHIRT

Ringer T-shirts were originally designed as athletic wear, but the world started to recognize them as fashion pieces in the mid-1970s thanks to John Lennon. Do you remember the famous photo of him wearing a ringer tee with the New York City logo? The tee has been an essential part of the American Casual style since the 1980s. We can easily find affordable ones in mint condition at vintage clothing shops, so we wondered what a ringer tee that represents us would look like? The verdict was, as you may know, John Lennon. It’s not like us, however, to express our inspiration too straightforwardly, so we’ve tried to convey the mood of the time when he wore that tee. The message’s slightly misaligned print and odd font reminding us of BOY girls (‘food before romance’ and ‘more haste less speed’) are all deliberately designed. The text even features a flock finish to reflect our attention to detail. We opted for color combinations not usually seen in secondhand tees, so we adopted a fabric as thin and rough as that of thrift clothes. In making this ringer T-shirt, we sought out the ultimate cheesiness. This is perfect if you are looking for something beyond an ordinary college tee!

LIFE IS ABOUT USING

LIFE IS ABOUT USING

THE WHOLE BOX OF

THE WHOLE BOX OF

CRAYONS

CRAYONS

Blazer
NAVYBlazer
COLOR’S RULE
A navy blazer is one items that represents American Trad Style. Its versatility makes it a wardrobe essential for menswear lovers like us. As part of your outerwear, a navy blazer is as versatile as a white button-down shirt, a truly all-around underlayer garment that balances a multi-colored look. The wool fabric makes the navy color of the blazer as dark as black. It doesn’t create depth of the color with cotton or nylon fabric. And the color forms an unwavering background no matter what colors your wear underneath. We love this simple match with classic trousers, chinos, jeans and other authentic American Trad Style items, but the jacket is irreplaceable also when mixed with colorful items. The look with Hawaiian shorts, one of our summer staples, or a vivid button-down shirt becomes more original in terms of color if you add a navy blazer to it. The jacket also blends well with athletic wear as it used to be a basic part of sports club uniforms. It’s not an exaggeration to say navy makes us BOY girls regardless of season, age and occasion.
BLAZER
Need a twist for your navy blazer look? Go for a pair of pants with a Hawaiian motif. The design is a summer staple for BOY girls, a perfect match with a blazer. Then, finish the look by goldwashing your nails to harmonize with the jacket buttons and add a fluorescent accent to your gait.
When it comes to an Ivy League look, a button-down shirt goes best match with a navy blazer. If you choose a shirt color other than white, add an accent in a similar color so that your look is fresh and springy with a hint of preppy chic.
Because blazers are workwear for BOY girls, we accent the blazer with a royal blue apron, a variant of navy. It goes so well with orange, a complementary color of blue, and yes, the combination is akin to the New York Mets colors! Well, it’s an idea that BOY girls would likely think of.
BROOKS BROTHERS FOR BEAMS BOY
Brooks Brothers has always been an icon for people who love the American Trad Style like us. Their history goes back more than 200 years. There would be no American Trad Style without that brand. In 2022, 24 years after BEAMS BOY launched, we finally achieved collaboration with Brooks Brothers! Moreover, it was the company’s first collaboration with a Japanese women’s brand. What a great honor! In designing a series of our exclusive collaboration items, we sought to express our unique personality as much as possible and make clothes that meet today’s needs, while paying the greatest respect to Brooks Brothers’ signatures. Our commemorative collection includes a navy blazer, a polo collar shirt, chinos, T-shirt, socks and a baseball cap, each designed with all our heart!
It’s honestly a dream come true to design an exclusive version of our famous navy blazer! The shoulder width and the sleeve length are specially adjusted for BOY girls. Even though we eliminated shoulder pads and gave it patched pockets, we limited the additions to as few as possible to maintain the original design as a mark of our deep respect for Brooks Brothers.
A blazer should have a center hook vent. And the “three-roll-two” jacket is said to be a Brooks Brothers’ invention.
Other item
This T-shirt characterizes the brand’s iconic Golden Fleece embroidery. We moved the chest one from left to center to make it visible under a blazer. The two on the back are placed at our headquarters - Tokyo and New York - on a world map. This item comes in white and off-white.
This polo collar shirt is a brand signature just like the navy blazer. Based on the ‘traditional fit’ model for men, we shortened the sleeve length for women and changed the cuff design to two buttons so that it better fits women’s small wrists. This model has a specially embroidered original chest pocket.
Other item
Chinos are also essential for the American Trad Style. For this collab, we designed them with embroidery all over. The slightly cropped legs are ideal for mixing and matching socks.
These thick baggy socks are designed from scratch for this collab with embroidery inspired by a world map like the T-shirt above. Choose from three colors: white, navy blue, and green. All are so adorable!
The brand’s signature baseball cap now comes in colors and fabric we love. Embroidery is placed where Tokyo and New York are located on a world map, as you may have guessed.
B.D. SHIRT
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In our humble opinion, American Trad look will never be complete without a button-down shirt. Conversely, a button-down shirt can give an American Trad touch to any look. You feel the American Trad Style just by wearing one, no matter what style or color of pants you pair it with. It blends easily with jeans, military pants, sweat pants, and shorts, not to mention chinos and slacks. Because a button-down shirt is definitely very basic for the American Trad Style and an indispensable essential for BOY girls, we always have several on hand in our stores. But, we do need some bold twists on the basics, don’t we? This button-down shirt springs from our desire to update an old favorite. While featuring signature details such as a button-down collar, a button on the back of the collar, a back loop, and a box pleat, this piece is designed with a wider silhouette and side slits. For the fabric, we selected high-density cotton typewriter instead of traditional oxford cloth. Although there are two color options, mint green and off-white, we strongly recommend the former. Pair it with a navy blazer or chinos to enjoy the happy color to the fullest. With a button-down collar, you can always finish up your style in the BOY girl way. Try it on for a fresh, springy and playful Ivy League look.
1. Cotton typewriter fabric has a different charm than Oxford cloth. It’s densely woven and air washed before being cut and sawn for adequate softness and crinkling. Mint green comes out beautifully with this fabric, so this shirt is an easy and bold accent to your style. The fabric takes on a textured look after washing.
2. These thick shirt buttons are used on standard button-down shirts, and play a crucial role in giving this shirt a classic look even in its bold design and color.
3. Each sleeve is sewn three-dimensionally with tucks like an army jacket. The volume increases as you roll it up, making your arms look slimmer. Yippee!
B.D. SHIRT
In our humble opinion, American Trad look will never be complete without a button-down shirt. Conversely, a button-down shirt can give an American Trad touch to any look. You feel the American Trad Style just by wearing one, no matter what style or color of pants you pair it with. It blends easily with jeans, military pants, sweat pants, and shorts, not to mention chinos and slacks. Because a button-down shirt is definitely very basic for the American Trad Style and an indispensable essential for BOY girls, we always have several on hand in our stores. But, we do need some bold twists on the basics, don’t we? This button-down shirt springs from our desire to update an old favorite. While featuring signature details such as a button-down collar, a button on the back of the collar, a back loop, and a box pleat, this piece is designed with a wider silhouette and side slits. For the fabric, we selected high-density cotton typewriter instead of traditional oxford cloth. Although there are two color options, mint green and off-white, we strongly recommend the former. Pair it with a navy blazer or chinos to enjoy the happy color to the fullest. With a button-down collar, you can always finish up your style in the BOY girl way. Try it on for a fresh, springy and playful Ivy League look.
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1. Cotton typewriter fabric has a different charm than Oxford cloth. It’s densely woven and air washed before being cut and sawn for adequate softness and crinkling. Mint green comes out beautifully with this fabric, so this shirt is an easy and bold accent to your style. The fabric takes on a textured look after washing.
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2. These thick shirt buttons are used on standard button-down shirts, and play a crucial role in giving this shirt a classic look even in its bold design and color.
3. Each sleeve is sewn three-dimensionally with tucks like an army jacket. The volume increases as you roll it up, making your arms look slimmer. Yippee!
FOOTBALL T-SHIRT
& HENLEY NECK T-SHIRT
Sometimes our commitment to color is too niche and minute to be understood. We feel every single item of our brand is made with great attention to color. From the fabric, buttons, stitching, print, embroidery to various other super tiny details, there are many minor points and parts that we are subtly committed to. These not-so-visible details make each item better everyday wear, and, for us, a more challenging and fulfilling design to create.
These are bulky football shirts made with fabrics in similar colors. Is the color difference too obvious? Look calmly and carefully. The seam is a slightly different color from the fabric. The faded colors of vintage clothes inspired this detail. For an additional vintage feel, a rigorous final wash fluffs the surface.
The Henley shirt is originally made to be worn under a military uniform. Here, our model comes with a wider body and very short length for a more BOY-ish look. All buttons are white, but the whiteness differs according to body color, while the seams and body are different color. Each button is sewn with thread the same color as the body, even though we usually use thread matching the button color.
FOOTBALL T-SHIRT
& HENLEY NECK T-SHIRT
Sometimes our commitment to color is too niche and minute to be understood. We feel every single item of our brand is made with great attention to color. From the fabric, buttons, stitching, print, embroidery to various other super tiny details, there are many minor points and parts that we are subtly committed to. These not-so-visible details make each item better everyday wear, and, for us, a more challenging and fulfilling design to create.
These are bulky football shirts made with fabrics in similar colors. Is the color difference too obvious? Look calmly and carefully. The seam is a slightly different color from the fabric. The faded colors of vintage clothes inspired this detail. For an additional vintage feel, a rigorous final wash fluffs the surface.
The Henley shirt is originally made to be worn under a military uniform. Here, our model comes with a wider body and very short length for a more BOY-ish look. All buttons are white, but the whiteness differs according to body color, while the seams and body are different color. Each button is sewn with thread the same color as the body, even though we usually use thread matching the button color.
Sweat Shirt
GRAYSweat Shirt
COLOR’S RULE
Just like our adorable navy-shade blazer that only comes out with wool, our heather gray sweatshirt also is representative of our brand’s quality fabric and color. Two-colored yarn for the fabric is not very efficient in the manufacturing process, but no other material creates such beautiful ombré shades. Many of our fashion icons, from movie protagonists to students in the TAKE IVY book, are often dressed in heather gray sweatshirts. The design has constantly been updated as the sewing methods and fabric technologies have advanced. That is why this item has long been our favorite. We add some happy colors for a twist when wearing a heather gray sweatshirt, originally made for athletes, in our own unique way, while still respecting its history. It is popular as college wear, so it’s also cool to play with hues, pairing it with some traditional university colors. A heather gray sweatshirt actually matches any color or pattern without losing its presence in the look. So, it keeps the whole style in the BOY way even with clothes in odd colors or designs. The heather gray sweatshirt is, for us, a style guardian.
SWEAT SHIRT
This monotone look emanates from the heather gray sweatshirt. The idea originated from Rocky Balboa’s outfit in Rocky with a pair of glen plaid slacks instead of sweatpants. And, yes, the red head bandana is also what Rocky wore.
How about mixing a heather gray sweatshirt, the traditional athletic garment, with items in colors reminiscent of navy and green regimental stripes? Add more shades with a purple underlayer shirt and blue stripy socks for a smart accent.
This look is highly recommended for girls who are not sure how to style overalls. But wait, there’s more. The color combination of the pants is reminiscent of Columbia University’s colors. This look is a homage to TAKE IVY, which taught us that the sweatshirt also counts as Ivy League Style.
Get a French inspired makeover for your authentic American Trad look by changing your navy blazer to a vivid gingham jacket and adding a button-down shirt to the polo. The heather gray sweatshirt helps keep the BOY mood in the look, even with such a bold colorway.
DOUBLE KNEE PAINTER PANTS
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Workwear is our collection theme this season, and that’s the reason we created these double-knee painter pants. We already have signature painter pants, but we just had to design these, too. You don’t see many boys wearing pants recently, not to mention girls. And, we don’t think the item will be a fad soon, either. Maybe this isn’t the best time for a new pair of painter pants, but we love them so much! In designing our dream pants, we went for thick workwear fabric. Well, it was meant to be part of our spring/summer collection, but it’s not like us to make an ‘okay’ product with thin, summery fabric. So, the fabric we use is a specially-softened natural look cotton twill made of uneven yarn. What do you think of the design? The legs are cropped at the bottom so they may be worn without rolling up the hems. That keeps the silhouette around the knee patches nice and neat. The sarouel pants-like high rise design is a naturally fit with the latest styles. The knee patches are carefully placed for a perfect balance between the inseam. We put in that much effort because we’d like as many people as possible to enjoy these pants. Here, we offer styling ideas for each color option. With the white pair, go for an American Trad look with a button-down shirt, navy blazer, and penny loafers. How about pairing a sweat or flannel shirt and low-key kicks with the green option for an American casual look with a workwear feel? These painter pants are durable enough for years of love. Wear them as often as you wish to find your favorite look.
1. This item features a high rise and a low inseam just like the sarouel pants. Colored stitching is a common workwear detail.
2. A hammer loop and scale pocket are unique work pant features. You can do without them, but they are so essential for workwear lovers like us. They’re non-negotiable!
3. What’s a double knee design in the first place? It’s a pant design with patch-reinforced knees. The thick double-layer workwear fabric gives these pants even more durability to withstand years of tough use.
BANDANNA
Bandanas are our buddy. We never leave home without one every day. It doesn’t matter if it’s visible or not, it’s like an amulet. Well, that’s a bit of exaggeration. But, we get restless just thinking we might have forgotten a bandana. It’s indispensable for BOY girl style. As vintage bandana collectors, we design our own unique bandanas with inspiration from vintage pieces. The latest design consists of four different patterns based on a rare pattern with three different colors. The font for our brand logo and heart motifs is discreetly placed in each pattern. The pattern varies on the surface depending on how you fold it, so you can enjoy different designs. In addition to this model, we have many other bandanas in our stores, so don’t forget to check them out.
DOUBLE KNEE PAINTER PANTS
Workwear is our collection theme this season, and that’s the reason we created these double-knee painter pants. We already have signature painter pants, but we just had to design these, too. You don’t see many boys wearing pants recently, not to mention girls. And, we don’t think the item will be a fad soon, either. Maybe this isn’t the best time for a new pair of painter pants, but we love them so much! In designing our dream pants, we went for thick workwear fabric. Well, it was meant to be part of our spring/summer collection, but it’s not like us to make an ‘okay’ product with thin, summery fabric. So, the fabric we use is a specially-softened natural look cotton twill made of uneven yarn. What do you think of the design? The legs are cropped at the bottom so they may be worn without rolling up the hems. That keeps the silhouette around the knee patches nice and neat. The sarouel pants-like high rise design is a naturally fit with the latest styles. The knee patches are carefully placed for a perfect balance between the inseam. We put in that much effort because we’d like as many people as possible to enjoy these pants. Here, we offer styling ideas for each color option. With the white pair, go for an American Trad look with a button-down shirt, navy blazer, and penny loafers. How about pairing a sweat or flannel shirt and low-key kicks with the green option for an American casual look with a workwear feel? These painter pants are durable enough for years of love. Wear them as often as you wish to find your favorite look.
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1. This item features a high rise and a low inseam just like the sarouel pants. Colored stitching is a common workwear detail.
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2. A hammer loop and scale pocket are unique work pant features. You can do without them, but they are so essential for workwear lovers like us. They’re non-negotiable!
3. What’s a double knee design in the first place? It’s a pant design with patch-reinforced knees. The thick double-layer workwear fabric gives these pants even more durability to withstand years of tough use.
BANDANNA
Bandanas are our buddy. We never leave home without one every day. It doesn’t matter if it’s visible or not, it’s like an amulet. Well, that’s a bit of exaggeration. But, we get restless just thinking we might have forgotten a bandana. It’s indispensable for BOY girl style. As vintage bandana collectors, we design our own unique bandanas with inspiration from vintage pieces. The latest design consists of four different patterns based on a rare pattern with three different colors. The font for our brand logo and heart motifs is discreetly placed in each pattern. The pattern varies on the surface depending on how you fold it, so you can enjoy different designs. In addition to this model, we have many other bandanas in our stores, so don’t forget to check them out.
Chinos
KHAKIChinos
COLOR’S RULE
Of all the types of pants originally for men, khaki chinos are as versatile as jeans. We describe this color as khaki, not beige. The word khaki derives from the Hindi word meaning the color of “dust and soil,” It later came into use to refer to the color of military uniforms dyed with curry powder, coffee powder, or mulberry as the shade looked similar to that of Indian soil. Khaki chinos were invented by the British Army in India to better blend into the surrounding landscape. They are probably the most extensive adopted type of clothing originally created for military use. Mix and match the item with shabby colors to fashion an American country style of mind. They are naturally suited to our favorite American old man look or classic outdoor look. What color should we use to accent the khaki chinos? Green and vivid orange are the answer. Both have been used by military forces, so khaki is a perfect match. Note, however, that khaki sometimes refers to olive drab in the U.S.
CHINOS
Go for a coat in a color similar to the chinos, and add a playful touch with an underlayer shirt and some accessories. It’s not visible, but the lining design of the coat gives off a hint of hunting inspo, while the shades of the cap and boots evoke a traditional outdoor feel. Do you think the color of the cap looks like a Mallard duck? Great observation!
How about mixing traditional Black Watch tartan with Madras? Pairing plaids on plaids is unusual, but the chinos give it a natural look. The odd-colored socks reflect shades of the shirt. It’s intentional, not an oversight, you know.
Military outfits inspired the design of this anorak. And, chinos were originally part of the military uniforms. So, they are obviously a perfect match. If the tangerine color reminds you of military rescue wear, you are one of us. Add a carefree touch with a cap and sandals.
Not sure if you know it, but this look was inspired by Doc in the Back to the Future movies. Looks like an old man in the States? Well, that’s what we love. For a bit of girly touch, opt for a Hawaiian shirt with a sailor collar.
ANORAK PARKA
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As the harsh winter months give way to warm spring days, people are eager to go out, and we are no exception. We love to go for nature walks, camp, or picnick on a sunny day off. As we mentioned in BOY’S LIFE magazines last time and the before that, BOY girls’ outdoor looks must include tough and rugged items. So, an anorak parka based on smocks worn by U.S. Navy catapult officers is our pick for the main piece in this look. Your support made it possible to offer this item for the third season in a row. The color has been modified from the original military to more outdoorsy options, still the front pocket, hood, and other details follow the original design. The nylon taffeta fabric feels like cotton, yet is waterproof, ideal not just for outdoor use but also for everyday activities. To give it a more thrifted outdoor look, we gave the texture a crinkle finish to add a touch of retro. When it comes to functionality, our jacket is absolutely no match for the hi-tech products made by outdoor brands. But, we are sure that it is the absolute best choice for our rugged outdoor look.
1. We have four different color options - green, pink, orange and navy - for this season’s model. The inspiration for all shades comes from traditional outdoor clothes of the 1960s. Fairly lightweight for a jacket, it can be worn like a shirt. Have you got one already? Why not get another one? Get two of the same in different colors?
2. Some of our customers said the neckline of the previous model was too narrow, so we widened it 3 cm for the latest model. We also lowered the position of the hood and front pocket 1.5 cm to maintain a the good balance of the design. We make every effort to improve the quality of our products, even for those we offer every season.
3. The latest model also features side slits with buttons as with the previous version. This allows you to easily slip it on and off, ideal for a layered look. The cheap-looking mass-produced buttons evoke the rugged feel of military outfits.
STRIPED T-SHIRT
When sizing of these T-shirt, we imagined what size would be best for you when wearing a perfectly-fitting vintage kid’s tee. We offer this item every year in different color options. This is definitely our staple tee that can be worn either as an underlayer or a standalone piece. This season, it comes in two sizes: 1 or 2. The former is made to the same measurements as last year’s model and the latter is a new bigger version. Well, the size 2 is not as bulky as trendy wide T-shirts, because we didn’t want to spoil the item’s original charm. There are always exceptions, but most of our signature brand items don’t merely follow sizing trends. This is even more so with our daily clothes. And, the concept also applies to stripes. The color palette is comprised of hues used for vintage outfits, such as Ivy League sports team uniforms and American professional sports team kits, so the coloring is timeless. We will continue designing clothes, cherishing what makes BOY girls unique.
ANORAK PARKA
As the harsh winter months give way to warm spring days, people are eager to go out, and we are no exception. We love to go for nature walks, camp, or picnick on a sunny day off. As we mentioned in BOY’S LIFE magazines last time and the before that, BOY girls’ outdoor looks must include tough and rugged items. So, an anorak parka based on smocks worn by U.S. Navy catapult officers is our pick for the main piece in this look. Your support made it possible to offer this item for the third season in a row. The color has been modified from the original military to more outdoorsy options, still the front pocket, hood, and other details follow the original design. The nylon taffeta fabric feels like cotton, yet is waterproof, ideal not just for outdoor use but also for everyday activities. To give it a more thrifted outdoor look, we gave the texture a crinkle finish to add a touch of retro. When it comes to functionality, our jacket is absolutely no match for the hi-tech products made by outdoor brands. But, we are sure that it is the absolute best choice for our rugged outdoor look.
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1. We have four different color options - green, pink, orange and navy - for this season’s model. The inspiration for all shades comes from traditional outdoor clothes of the 1960s. Fairly lightweight for a jacket, it can be worn like a shirt. Have you got one already? Why not get another one? Get two of the same in different colors?
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2. Some of our customers said the neckline of the previous model was too narrow, so we widened it 3 cm for the latest model. We also lowered the position of the hood and front pocket 1.5 cm to maintain a the good balance of the design. We make every effort to improve the quality of our products, even for those we offer every season.
3. The latest model also features side slits with buttons as with the previous version. This allows you to easily slip it on and off, ideal for a layered look. The cheap-looking mass-produced buttons evoke the rugged feel of military outfits.
STRIPED T-SHIRT
When sizing of these T-shirt, we imagined what size would be best for you when wearing a perfectly-fitting vintage kid’s tee. We offer this item every year in different color options. This is definitely our staple tee that can be worn either as an underlayer or a standalone piece. This season, it comes in two sizes: 1 or 2. The former is made to the same measurements as last year’s model and the latter is a new bigger version. Well, the size 2 is not as bulky as trendy wide T-shirts, because we didn’t want to spoil the item’s original charm. There are always exceptions, but most of our signature brand items don’t merely follow sizing trends. This is even more so with our daily clothes. And, the concept also applies to stripes. The color palette is comprised of hues used for vintage outfits, such as Ivy League sports team uniforms and American professional sports team kits, so the coloring is timeless. We will continue designing clothes, cherishing what makes BOY girls unique.

BOY’S COLOR