This tote bag is an official collaboration with the Yokohama Museum of Art's reopening commemorative exhibition, "Masahiko Sato Exhibition: New x (How to Make + How to Understand)."
The design combines the titles of Masahiko Sato's past works, which are also used as the exhibition's key visual and the cover of the official catalogue, and the title has been added in excess, with the design theme of "variegation," which BEAMS sees as one of its defining characteristics. Furthermore, the word "Beam" is written in orange, marking the collaboration.

Contents: 10L

Masahiko Sato
Born in Shizuoka Prefecture in 1954. After graduating from the Faculty of Education at the University of Tokyo, he joined Dentsu in 1977. He went independent in 1994. He became a professor at the Faculty of Environment and Information Studies at Keio University in 1999. He became a professor at the Graduate School of Film and New Media at Tokyo University of the Arts in 2005. He is currently a professor emeritus at Tokyo University of the Arts.
He specializes in educational methods and methods of expression. With the theme of "how can we communicate this?", he researches and develops new methods of expression in education, video, animation, and graphic design. At the same time, he is also involved in cross-disciplinary activities such as research into expression based on knowledge of neuroscience.

[Masterpiece]
TV programs: "Pitagoras Switch," "0655・2355," "Texico," "The Thinking Crow," "Dango 3 Brothers," etc.
TV commercials: "Bazaar de Gozaru," "Polynki," "Scone," "Don Tacos," "Suntory Malt's," "Canned Tea Picault," "Riding in a Corolla II," "JR East Janjakajaan," "Fuji Television Enterprises," etc.
Books: "Making a Method" (Sousosha), "Mathematics that Makes You Want to Solve" (Iwanami Shoten), "So That's What Economics Is All About" (Nihon Keizai Shimbun), "Mole Bus" (Kaiseisha), "A New Way of Understanding" (Chuokoron-Shinsha), "Organizing Your Thoughts" (Kurashi no Techosha), "Pythagoras Device DVD-book" (Shogakukan), etc.
Game: PlayStation software "IQ"
Exhibition: "Masahiko Sato Exhibition: New × (How to Make + How to Understand)" held at Yokohama Museum of Art

Recent awards include the New York ADC Gold Prize, the Mathematical Society of Japan Publication Prize, the D&AD Prize, the 2011 Arts Encouragement Prize, the 2013 Medal with Purple Ribbon, the Agency for Cultural Affairs Japan Media Arts Festival Grand Prize, and an official invitation to the Cannes Film Festival.