NEW ERA (R) × SURFRIDER FOUNDATION × YUSUKE HANAI
To all who love the sea.
A special collection has been released by the international environmental NGO SURFRIDER FOUNDATION, NEW ERA, and artist Yusuke Hanai. The artwork created by Hanai contains a message about the problem of marine debris. The lineup includes items that express surf culture and a commitment to the environment, from caps to T-shirts.
■ DesignBased on the "9THIRTY" baseball cap, known for its soft and comfortable fit, this cap features an illustration of a sea creature trapped inside a plastic bottle, conveying the message that what humans carelessly throw away is damaging the marine environment. It's packable, folding down for storage in a pocket or bag, and features a snapback strap at the rear for fine size adjustment.
■Manufacturer Item number930PB15352539/153525
Yusuke Hanai
A Japanese artist and illustrator who has gained international acclaim for his cynical yet humorous and warm style, which reflects the influence of the counterculture of the 1950s and 60s.
His collaborative collection with Vans, which incorporates his philosophy of addressing environmental issues as a surfer, as well as collaborations with numerous global brands and works using woodblock printing, have garnered widespread support through his diverse forms of expression.
Instagram: hanaiyusukeSURFRIDER FOUNDATION / Surfrider Foundation
This international environmental NGO has its roots in a water quality survey activity at surf spots that was started spontaneously by California surfers in 1984.
We are engaged in international activities to protect beautiful and abundant oceans, waves, and beaches in 23 countries around the world, including the protection of Japan's coastal environment.
The environmental conservation efforts promoted by the Surfrider Foundation aim for a sustainable society in harmony with nature and are deeply supported by surfers and ocean lovers around the world.
Instagram: surfriderEarn miles even when you're not shopping! Collect miles and aim to move up a level!
Since its establishment in 1920, it has continued to grow as the world's best headwear company. Headwear that transcends eras, cultures, sports, and fashion to fully express each person's individuality and style.
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商品番号:75-41-0569-123