Meaning "white" in French. The image of “white” is a subtle presence. Pure and simple. It can be dyed any color. But it's not dyed, it's my own color. The brand name is based on a color that gives a sense of strength in its casualness. It is manufactured in Sabae City, Fukui Prefecture, which has a domestic market share of over 95% and a global market share of over 20%, and features an Asian fit design that does not hit the eyelashes easily and prevents it from falling, even for Japanese people who tend to have small noses.