The second installment of our popular project introducing how to enjoy public baths <Milk Soap x BEAMS JAPAN > ``Recommendations for public baths. 2021” starts on Friday, April 23rd at Kotobukiyu in Higashiueno, Tokyo!

Collaboration project between Milk Soap Kyoshinsha Co., Ltd. and < BEAMS JAPAN > ``Public Bath Recommendation''. 2021”.

Public baths are places where you can relieve your daily fatigue and improve your mental and physical health.While they have long been a popular social gathering place for the local community, in modern times they have also been used as a place to work up a sweat after playing sports. This time, we will focus on the benefits of public baths, which are even more appealing when combined with sports, and communicate their appeal.

Beginning April 26th (Monday), 3 BEAMS JAPAN stores will be offering <Milk Soap x BEAMS JAPAN, including a public bath painting originally drawn by Mari Yamazaki, who is connected to public baths and sports, at Higashi Ueno's Kotobukiyu. A pop-up shop selling public bath goods and apparel miscellaneous goods will start.
Also, as part of this event, ``Sentou Run Recommendation'' will introduce running courses that visit spots recommended by public bath owners. ” was planned with the cooperation of Mizuno.
Please take this opportunity to enjoy the charm of public baths.

“Public Bath Jack” at Higashiueno Kotobukiyu

At Kotobuki-yu, a public bath in Higashi Ueno, Tokyo, Mari Yamazaki's paintings of public baths are drawn on the walls of the bathroom, and Mari Yamazaki's ``Public Bath Recommendations.'' ” A noren curtain with handwritten letters printed on it will be hung. There is also a trick on the exterior of Kotobukiyu, so please look forward to it.

<Milk soap x BEAMS JAPAN > Collaboration item

Hot water pot ¥1,760 (tax included)
Soap ¥407 (tax included)
Zip case (set of 5) ¥1,100 (tax included)

``Sentou Run Recommendations'' is a project that focuses on the merits of ``public baths'' and ``sports,'' where they gather local information, and introduces running courses that visit spots recommended by public bath owners. ” will be held in cooperation with Mizuno.
While introducing two running courses based on four public baths, we also reported on the actual running on a special website (houyhnhnm.jp).

In addition, "BEAMS JAPAN (Shinjuku)" has a "Public bath run recommendation." ' A special corner has appeared, introducing Mizuno's running shoes and other products in the public bath. Feel the history and culture of the area while running around sightseeing and gourmet spots recommended by the owner, and then enjoy the fun of refreshing yourself by washing off your sweat at a public bath.