“DAINAGOYATEN 2021” transmits the charms of Aichi and Nagoya
2021.08.13
This time, the second installment following 2019, we will introduce the unknown charms of Aichi Prefecture and Nagoya City through various projects and products that will enliven the city with eight locally loved companies, organizations, and sports teams.
Continuing from last time, as a project in conjunction with the ``Shachi Festival'' hosted by Nagoya Grampus, we designed a uniform with the motif of the shibori pattern of ``Arimatsu'', a Japanese heritage site, and collaborated with local companies, organizations, sports teams, etc. Sell products.
Additionally, a hashtag campaign will be held on Instagram from July 14th (Wednesday) to September 7th (Tuesday). A lottery will be drawn from those who post with the designated hashtag ``#I like this part of Aichi,'' and we will give away gorgeous prizes.
In addition, POP UP SHOP will start at three BEAMS JAPAN stores and BEAMS Nagoya from August 14th (Saturday).
Now, take this opportunity to experience the charms of Aichi and Nagoya!
Enjoy Japan Heritage Arimatsu from a BEAMS perspective
Free paper full of town walks, history guides, etc.
Free paper full of town walks, history guides, etc.
Collaboration Item
Top quality bread specialty store Ishikawa
Furoshiki for the highest quality bread
Price: ¥990 (inc.tax)
Wooden plate for the highest quality bread
Price: ¥6,930 (inc.tax)
Butter knife for the highest quality bread
Price: ¥2,750 (inc.tax)
Urazokki
*Sold on Urazokki official website
Zocchi box with 5 items
Price: ¥9,500 (inc.tax)
Zocchi box containing 9 items
Price: ¥11,800 (inc.tax)
GAMA GOWN
Price: ¥17,600 (inc.tax)
cross plus
PASTEL MASK Win color mask
Size: Regular/Large Price: ¥968 (inc.tax)
Arimatsu Shiborusuku
Price: ¥1,100 (inc.tax)
Sugimoto meat industry
training & shopping bags
Price: ¥3,960 (inc.tax)
apron scarf
Price: ¥2,310 (inc.tax)
Toyota Verblitz × Chunichi Dragons × Nagoya Grampus Eight × BEAMS JAPAN
festival t-shirt
Size：S/M/L/XL
Price: ¥4,950 (inc.tax)
*5% of sales will be donated to the Aichi Children's Shokudo Network.
Chunichi Shimbun
newspaper storage bag
Price: ¥1,980 (inc.tax)
Chunichi Shimbun x Doara T-shirt
Size：S/M/L/XL
Price: ¥4,950 (inc.tax)
Takeda Kahei Shoten
Arimatsu Shibori Mt. Fuji handkerchief
Price: ¥1,430 (inc.tax)
Arimatsu Shibori Tenugui rolled up and squeezed
Price: ¥1,980 (inc.tax)
Arimatsu Shibori Tenugui Bean Squeeze
Price: ¥1,980 (inc.tax)
Arimatsu squeezed hand towel Red kidney bean squeezed
Price: ¥1,980 (inc.tax)
Arimatsu Shibori Tenugui Armored Shibori
Price: ¥2,200 (inc.tax)
Kakudai Confectionery
Adult cuppy ramune
Price: ¥594 (inc.tax)
special event
Toyota Verblitz player & Liger-kun one day store manager
Aichi rugby team Toyota Verblitz players and mascot Liger-kun will meet and greet fans at BEAMS store! (Nagoya/Shinjuku only)
Postponed due to the spread of the new coronavirus infection.
Please note that we will notify you once the rescheduled date has been decided.
* BEAMS JAPAN (Shinjuku) canceled
THE CORNER Hamburger & Saloon Dai Nagoya Craft Burger
A special menu created by the owner of THE CORNER, a hamburger specialty restaurant that delights burger lovers in Nagoya, with love for the local area.
Price: ¥1,758 (inc.tax)
*Not sold at BEAMS
Fig smoothie
It will be sold at 2 THE CORNER stores in Nagoya and "THE GREAT BURGER" in Harajuku.
Price: ¥990 (inc.tax)
*Not sold at BEAMS
Ishikawa x Sugimoto Luxury sandwich with beef stew and fluffy egg
During the "DAINAGOYATEN 2021" period, a limited edition sandwich with Sugimoto meat sandwiched between Ishikawa bread will be available at 3 Sugimoto stores and 2 Ishikawa stores in Nagoya.
Price: ¥1,080 (inc.tax)
*Not sold at BEAMS
Cuppy ramune for adults
During the “DAINAGOYATEN 2021” period at each store in Nagoya, Shinjuku, Shibuya, and Kyoto, those who purchase ¥1,100 (tax included) or more can participate in winning “Adult Cuppy Ramune.”
- In order to prevent the spread of the new coronavirus infection, business hours may change or temporary closure may occur. Please contact the store/commercial facility for the latest information.
- Event period and store
- Saturday, August 14, 2021 – Sunday, September 5, 2021
ビームス 名古屋（ラシック1階イベントスペース）
Saturday, August 14, 2021 – Tuesday, September 7, 2021
ビームス ジャパン 渋谷
ビームス ジャパン 京都
Saturday, August 14, 2021 – Tuesday, September 14, 2021
ビームス ジャパン（新宿）
*Shinjuku only Pre-opening on Friday, August 13th
“Learning the history of Aichi from BEAMS JAPAN DAINAGOYATEN”
YouTube program
YouTube program
"BEAMS JAPAN Conference", which is regularly broadcast on the BEAMS official YouTube channel "BEAMS TV", is a meeting with broadcaster and screenwriter Kundo Koyama who talks about the behind-the-scenes stories of BEAMS JAPAN 's product development and the thoughts behind the BEAMS. This is a program where representative Hiroshi Shitara discusses the program.
To commemorate DAINAGOYATEN, we will welcome the Nagoya Hospitality Bushotai®, Prince Ieyasu Tokugawa, as a guest, and will unravel the history of Aichi/Nagoya and explore the charms of local culture.