< SSZ × BEAMS PLUS > Capsule collection is now available! In addition, the 2nd delivery of SSZ 's 2022 fall/winter collection is also on sale.

“SSZ +collection” by SSZ and BEAMS PLUS.

If I were asked to name a traditional American brand, I would name brands such as Polo Ralph Lauren, Brooks Brothers, J.Crew, etc., but to be honest, there are a lot of brands out there right now. From the outside, BEAMS PLUS is probably the most successful American traditional brand and the one with the most style.
Since I am a staff member of BEAMS myself, you might think that I am a bastard who writes nonsense things, but...I am an ignorant person like myself, but I disassembled American clothes into small pieces and researched them. Those who do this feel that there is no one like the Japanese people, and believe that the world's used clothing boom was definitely the result of the Japanese people's passion for clothes. The ways of making things that were common in the past have changed as time has progressed, and the things that have had to change due to changing situations and environments are actually the obsessions that supported the goodness of things. By pursuing and evolving things that have been lost, such as quality, BEAMS has given form to respect for American traditional style. Furthermore, they have continued to communicate the casual style of the future era to the world.
Among them, BEAMS PLUS continues to evolve while maintaining the unwavering core of American traditional style even as times change.
This season is “SSZ +”.
Once again, the theme is American traditional style, and SSZ 's unwavering street sensibilities are mixed and blended to express it.
In that case, I believe that collaborating with < BEAMS PLUS > will lead to the expression of today's and future streets.
I think this collaboration and collection with BEAMS PLUS is American traditional street clothes that are suitable for any era.

Tadayuki Kato
@katoyasai