SSZ 1st delivery of the 2023 Spring/Summer collection has started!

CUTTING EDGE collection - 2023S/S SSZ-

There are various CUTTING EDGEs depending on people, places, and times, and in the world of fashion, the CUTTING EDGE that I feel is the same as that of Generation Z, who are said to be at the cutting edge of trends (I feel a little embarrassed to write this)... ) also has a CUTTING EDGE that feels.
While I was always pursuing my own uniqueness, I liked and was attracted to normal coolness, and even though it was normal for me...

Honestly, there are things that I'm attracted to, even things that aren't like that (things that aren't normal), and that's why I find it interesting that there are trends, and fashion that goes back and forth, with no goal in sight, is interesting. This time, I would like to give form to the theme of what I have been thinking and feeling.

To put it more simply, a fad is the spread of a particular idea, form of expression, etc. in a certain society at a certain point in time.
This stance of trying to create things that are not influenced by current trends has become a style (fashion), and the flow of such styles has become a loop, and although it feels a little contradictory, it coexists with its own individuality while breaking the rigidity. The current CUTTING EDGE.

I may or may not feel that it's lame for a guy like me to wonder what CUTTING EDGE is, but I appreciate your understanding.

Tadayuki Kato