New Special order with BOW WOW are shirts, shorts, and T-shirts. Introducing a collection that harmonizes the characteristics of both brands.

2023.03.20

BOW WOW is a brand that retains a strong 90's atmosphere and embodies it through a unique filter.
As a new collaboration with the same brand that has gained popularity every season, three types will be released: a chambray shirt, chino shorts, and a heathered T-shirt.
A collection where you can feel the essence of BEAMS 's "American casual" style while fully expressing the brand's signature processed feel. This product, which harmonizes the identities of both brands, will be released on Friday, March 24th.

CHAMBRAY SHIRTS

This piece is based on the brand's most beloved chambray shirt, adopted by US NAVY in the 40's, with a modern fit. The texture of the brand's popular chino pants is also applied to chambray shirts, creating an item with a realistic texture that is "understatedly flashy." The fabric has been worn tucked in while working on the deck, giving it a sunburned look and the stains from work, giving it a history of wear and tear. Available in sizes M, L, XL, and XXL. ¥25,300 (inc.tax)

CHINO SHORTS

40s US ARMY style chino pants with stain finish, a very popular item from the brand. This item was created as Special order from BEAMS as an update to the same item.
It also follows the brand's standard XXXL big size waist side-tight detail. The addictive relaxed original silhouette is available in two colors: BEIGE made of chino fabric and OLIVE made of satin back fabric. There are 3 sizes: M, L, and XXXL. ¥25,300 each (inc.tax)

88/12 T-SHIRT

An 88/12 round body jersey made of 88% cotton and 12% rayon with a hint of rekindling. The original heathered fabric is reminiscent of the early 70's.
The tight fitting at the neck that gives an American casual feel is a specification that can only be made by Special order from BEAMS. Available in 2 sizes: L and XL. ¥8,800 (inc.tax)

release date
Friday, March 24, 2023
Sales store
BEAMS Harajuku
BEAMS Street Umeda
BEAMS ONLINE SHOP
*Online shop will be available from March 27th (Monday).
favorite