The fourth installment! A triple collaboration item supervised by editor Asami Tsubota from woadblue × Demi-Luxe BEAMS will be released on Saturday, August 31st! Instagram Live will also be broadcast on Friday, July 12th.
2024.07.12
Demi-Luxe BEAMS Demi-Luxe BEAMS values high-quality, basic items while proposing a modern mood, will be releasing the fourth installment of its triple collaboration with Asami Tsubota, a popular fashion editor for women's magazines who is a leader in the relaxed adult style, and woadblue, which is proposing new standards by pursuing a "challenge to blue" with concepts of elegance, effortlessness, and new classics while preserving the traditions of denim that have been cultivated over a long history, on Saturday, August 31st.
This season, we are updating adult casual items to create a wide range of denim styles. This collaboration will introduce a new color, ice gray. In addition to jackets, pants, and skirts, the logo cap that was well received last time will be available in autumn and winter.
Also, on Friday, July 12th, Demi-Luxe BEAMS and Asami Tsubota will be streaming an Instagram Live. Enjoy learning how to outfit denim.
LINE UP
Iconic adult collarless denim jacket
Color: ICE GRAY, BLACK
Size: S, M
Price: ¥23,100 (tax included)
Refined and handsome style
Wide denim pants that will enhance your style
Color: ICE GRAY, BLACK
Size: 23, 24, 25
Price: ¥25,300 (tax included)
A denim skirt that creates a beautiful I-line silhouette
Color: ICE GRAY, BLACK
Size: S, M
Price: ¥25,300 (tax included)
A logo cap to liven up your fall/winter outfit
Color: BORDEAUX, KHAKI
Size: FREE
Price: ¥9,900 (tax included)
- release date
- Saturday, August 31, 2024
- Sales store
- Stores selling Demi-Luxe BEAMS nationwide
*Please contact each store for stock status.
BEAMS ONLINE SHOP
Instagram Live Streaming
- Delivery date and time
- July 12, 2024 (Friday) 20:00~
- Delivery account
- @asamit1201
@demiluxebeams
Fashion editor and writer Asami Tsubota
After graduating from university, she worked at a publishing company before becoming independent and working as a freelance editor and writer, focusing on women's magazines, advertisements, and catalogs. Recently, he has been actively working on collaborations with apparel brands and giving lectures. On his Instagram (@asamit1201), he posts not only fashion but also lifestyle information. Her recent book is ``Fashion for adults is all about being fashionable ~Fashion & Beauty Methods from age 40~'' (PARCO Publishing), which is a collection of fashionable methods for adults.
Woadblue
Denim brand woadblue started in the spring/summer season of 2016. WOAD, which is named after the brand name, is a blue pigment similar to indigo, and is said to be the oldest existing dye in the world, having been cultivated in medieval Europe. While preserving the denim tradition that has been cultivated over a long history, we attempt a new "challenge to blue" and propose the use of new materials, new styles, and new standards based on the concepts of elegance, effortlessness, and new classics.
Instagram: woadblue