BEAMS has Special order a new collection of sweatshirts with a black faded finish for BOW WOW.

2024.11.15

BOW WOW is a brand that retains a strong 90s vibe and embodies it through its own unique filter. This season, the brand will be releasing a collaboration item that fuses the identities of both brands.

This time, two types of items have been produced: the brand's iconic "sweatpants" and a "full-zip hoodie" that has been modernized with a contemporary fit.

In order to express the unique texture found in vintage sweatshirts, we use dyes that were used before the 1960s.The dye fades the more you wear it, allowing you to enjoy the changes that occur over time, taking advantage of the brand's strengths.

This item will be on sale at BEAMS Harajuku and BEAMS STREET Umeda from Saturday, November 23rd.

FULL ZIP HARD DAMAGE HOODIE

A full zip hoodie with separate pockets as seen in vintage items.
The double-faced design features waffle thermal sewn into the lining, and the piece has been distressed and repaired in places to give it the appearance of having been worn continuously, giving it a dramatic aging effect. It is classic, yet has a roomy fit that is characteristic of BEAMS.

Color: BLACK DAMAGED
Size: M, L, XL
Price: ¥42,900 (inc.tax)

HARD DAMAGE SWEATPANTS

Based on the brand's popular sweatpants, this piece has been distressed and repaired with waffle thermal as a patch, giving it a realistic aged look. The simple yet unique details and relaxed fit typical of BEAMS embody the essence of both brands.

Color: BLACK DAMAGED
Size: M, L, XL
Price: ¥29,700 (inc.tax)