jonnlynx Pop-up Shop Opens! Commemorative Event at Pilgrim Surf+Supply Kyoto
2026.01.09
jonnlynx is a domestic brand that is attractive for its unique designs that are packed with its own unique style, from the production process to the materials, and above all, its unique style.
We are pleased to announce the opening of a pop-up shop for jonnlynx at Pilgrim Surf+Supply KYOTO. During the period, you can see a wide variety of items, from this season's collection to archives and kids' items, including models not normally available at Pilgrim Surf+Supply. In addition, limited-edition novelty items will be available to customers who make a purchase.
Furthermore, to celebrate the opening of the jonnlynx pop-up shop, a one-night-only opening party will be held on Friday, January 23rd. Designer/director Mariko Hayashi will be in the store from the evening, and from 6pm there will be a talk show with Maiko Morita, women's director of Pilgrim Surf + Supply. Drinks and limited edition cookies will be available, so please feel free to stop by.
We look forward to seeing you all.
- Event period
- January 23, 2026 (Friday) - February 1, 2026 (Sunday)
*Opening party: Friday, January 23, 2026, from 6:00 PM (reception begins around 5:30 PM)
- Holding store
- ピルグリム サーフ+サプライ 京都
SPECIAL CATERING
Yorocco Beer
It opened in Zushi City in 2012 and moved to Kamakura City in 2019.
We brew a wide variety of beers with the themes of "seasonal" and "local."
Instagram: @yorocco_beer
SUNSHINE JUICE
Based in Ebisu, Tokyo and Jodo-ji Temple, Kyoto, we sell cold-pressed juices, natural energy drinks made only from the water of vegetables and fruits.
Instagram: @sunshinejuicetokyo / @sunshinejuicelab
wheat store
A small baked confectionery shop tucked away in a corner of the second floor of a building in Kitayama, Kyoto.
We believe in the magical power of sweets, whether they are everyday snacks or special occasions, to take a break, to gather with friends, to lighten the heart, to become part of memories... All of our sweets are simple, making the most of the ingredients. We bake our sweets while keeping track of the seasons, with the many people involved before they become "sweets" and the customers in front of us who are choosing which one to choose.
Instagram: @komugissmallstore
OPENING PARTY
Store: Pilgrim Surf+Supply Kyoto
Date and time: Friday, January 23, 2026, from 5:00 PM
To celebrate the opening of the jonnlynx pop-up shop, we will be holding a one-night-only opening party. On the day, you can enjoy a special moment with a talk show featuring designer/director Mariko Hayashi, as well as party-exclusive cookies and juice. Please come along.
SPECIAL TALK SHOW
Store: Pilgrim Surf+Supply Kyoto
Date and time: Friday, January 23, 2026, 6:00 PM - 6:30 PM
I AM BEAMS is a personal book series that brings together the charms of each BEAMS staff member. Volume 10 focuses on Maiko Morita, women's wear director at Pilgrim Surf+Supply.
A spin-off talk show featuring the conversation between Mariko Hayashi and herself that took place in the book will be held in conjunction with the pop-up shop. The show will cover a wide range of topics, from fashion stories from the book to stories about travel and child-rearing.
profile
Mariko Hayashi
Designer/director of fashion brand jonnlynx After working as both a designer and press at a select shop, he launched his own brand jonnlynx in 2008. He enjoys surfing and snowboarding, and spending time in nature.
Instagram: @mariko__hayashi
Maiko Morita
Women's Director of Pilgrim Surf+Supply. Joined BEAMS in 2004. Became the women's director of Pilgrim Surf+Supply in 2017. Based in Kamakura, she practices an active lifestyle in harmony with nature, including yoga, mountain climbing, and beach cleanup activities. Her dual lifestyle of moving between the city and nature and her deep concern for the environment are the very essence of the lifestyle advocated by Pilgrim Surf+Supply. As a mother of one, she is also renowned for her healthy and supple figure.
Instagram: @maikomorita
“I AM BEAMS” Vol.10 Overview
I AM BEAMS Vol.10 "Made of love, made to love. To love, to be loved."
Author: Maiko Morita, Women's Director at Pilgrim Surf + Supply
This book delves into Morita's cherished "comfort" from a wide range of perspectives, covering her lifestyle in Kamakura, self-care, travel inspiration, and her approach to fashion and work. Be sure to check out this book, packed with tips for living each day naturally, gracefully, and true to yourself.
Click here for details
Click here for BEAMS ONLINE SHOP
