A pop-up shop for
2026.04.08
cooomy. is a new line that debuted last year from the brand GOCOCi, developed by Wacoal Corporation. It offers underwear that can be enjoyed like outfit, and its appeal lies in the fact that you can enjoy styling it freely according to your preferences, style, and mood.
We are pleased to announce the first-ever pop-up shop for <cooomy.> at < Ray BEAMS >. It will be available for a limited time from April 16th (Thursday) at two stores, "Ray BEAMS Shinjuku" and "BEAMS STREET Umeda," as well as on the "BEAMS ONLINE SHOP."
This pop-up store features a lineup centered around non-wired items, based on the theme of "breaking the boundaries between underwear and clothing." We offer items that expand your styling options starting from underwear, such as lace bras and cup-in tank tops that can be enjoyed as fashion items for layering.
Additionally, at our two stores, "Ray BEAMS Shinjuku" and "BEAMS Street Umeda," we will be offering personal color analysis experiences to help you enjoy styling even more.
*Reservations are required. Please see below for details.
Furthermore, customers who purchase items from <cooomy.> will receive an original pouch as a gift. Customers who follow the official <GOCOCi> Instagram account will receive an original sticker as a gift.
Take this opportunity to check out the items from <cooomy.>, which allow you to enjoy freely outfit to suit your preferences, style, and mood.
NOVELTY
Customers who purchase items from <cooomy.> will receive an original pouch as a novelty gift. Furthermore, customers who follow the <GOCOCi> Instagram account will receive an original sticker.
*Distribution will be limited to the following two stores only: "Ray BEAMS Shinjuku" and "BEAMS Street Umeda".
*Please note that quantities are limited for all items.
My Style Update! | Personal Color Diagnosis Experience
The color analysis experience event "BEAMS My Style Update!" will be held at two stores: "Ray BEAMS Shinjuku" and "BEAMS Street Umeda". Through a personal color analysis, we will help you find the colors that suit you best and suggest styling that enhances your charm. Enjoy combining these colors with <cooomy.> as well.
All participants will receive 1,000 miles.
This event requires advance reservations.
Please inquire in-store or by phone.
*Please note that participation slots are limited.
* BEAMS staff will guide you in determining when miles will be awarded.
*For more information on miles, please click here.
Participating stores / Event period
BEAMS Street Umeda
Ray BEAMS Shinjuku
*For more information on miles, please click here.
About "GOCOCi"
A brand that makes fashion more enjoyable from the perspective of underwear. Based on the concept of "enjoying fashion as you like without wires," it proposes products that allow you to style according to your fashion. Debuting in the Spring/Summer 2025 season, it develops items that add fashion value to the functional value of underwear, such as "comfortable fit and a beautiful silhouette." It offers three lines: "Inner Base," which allows you to wear basic items such as T-shirts beautifully; "Mix and Match," which can be worn stylishly whether it is visible or not with your clothes; and "cooomy.", which is themed on "borderless" and eliminates the boundary between underwear and clothing, and can be enjoyed as a fashion item as well.
"GOCOCi" official website: https://store.wacoal.jp/brand/gococi/
"GOCOCi" Official Instagram: @gococi_official
- Holding store
- Ray BEAMS Shinjuku
BEAMS Street Umeda
- Event period
- Thursday, April 16, 2026 - Sunday, April 26, 2026
- Holding store
- BEAMS ONLINE SHOP
- Event period
- April 16th (Thursday) - June 30th (Tuesday), 2026