The concept is "Her Everyday Raw." BEAMS, the men's casual label, is launching its first-ever women's collection!

2026.06.11

Under the theme of "BASIC & EXCITING," BEAMS, a men's casual label that has led the Tokyo street scene with its unique perspective, is launching a new collection for women who love unpretentious style.

The collection concept is "Her Everyday Raw." It features 10 women's items that exude feminine strength without being overly ornate, blending naturally with the menswear aesthetic. The lineup includes three types of tops, as well as trendy tote bags and waist pouches perfect for everyday use, and bangles and eyewear to add a stylish accent.

This label offers a wide range of items, from basic pieces that form the foundation of everyday outfit to items that incorporate various trends from a global perspective. It is a new proposal that transcends gender boundaries, allowing people to freely enjoy clothing. This new endeavor has taken shape as a collection that embodies BEAMS' philosophy of "BASIC & EXCITING."

This collection will be available for purchase at BEAMS Harajuku from 7:00 PM on Thursday, June 18th.
The first customers to purchase items from the collection will receive a free original design scrunchie. Additionally, to coincide with the release, we will be holding a one-night-only launch event at BEAMS Harajuku, which is open to everyone.

Please pay attention to our new endeavors, which aim to allow you to enjoy the style of the BEAMS label from a wider range of perspectives.

Collection Concept 『Her Everyday Raw』

Embracing the essence of menswear, unpretentious, and strong.
Her authentic, down-to-earth vibe blends seamlessly into her everyday style.
Real clothes that reinterpret the universal appeal of menswear through their own sensibilities.