BEAMS' new project "Calling" is holding a pop-up event in Paris.

"Calling," a project that connects meticulous craftsmanship with the future, was launched in March 2026.
Following the "Calling Tokyo" launch event held in Daikanyama, we are pleased to announce that a pop-up store will be held in Paris from June 26th (Friday) to July 4th (Saturday).

The word "Calling" has two meanings: "a calling" and "being called upon."
Having traveled the world and discovered numerous products, this team has met people throughout Japan who consider craftsmanship their life's work, reinterpreting their techniques and backgrounds with a modern sensibility. Through the filter of fashion, they are proposing Japanese craftsmanship from a new perspective.

The location chosen for this project is the restaurant "O GATA" in the Marais district of Paris.
In a tranquil and beautiful space created by a Japanese owner who has revived a historic building, we introduce three original brands developed by 'Calling'.

'Calling' will continue to meet creators from all over the world.
We aim for a future where creators can thrive and continue their craft for a long time.

If you're ever in the Paris area, please be sure to experience our products in this special space.

O GATA, a restaurant located in the Marais district of Paris.

We currently offer the following three brands, which redefine exceptional traditional techniques with a modern sensibility.

CATHRI uses "Kurume Kasuri," which is designated as an important intangible cultural property of Japan, to update the identity of kimono into modern loungewear.

Official Website: https://www.beams.co.jp/special/cathri/
Official Instagram: @cathri_official

HIZEN Jewelry has elevated the ceramic techniques cultivated in the Hizen area of Saga Prefecture into a new form of jewelry.

Official Website: https://www.beams.co.jp/special/hizen_jewelry/
Official Instagram: @hizen_jewelry

Furthermore, Calling is an original brand that works closely with Japanese materials, factories, and craftsmen, aiming for a future where people who consider manufacturing their life's work can confidently continue to pass on their valuable skills.

Official Website: https://www.beams.co.jp/calling/
Official Instagram: @calling_official_japan