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BEAMS and culture.
Fashion and culture.

When you think of BEAMS, do you think of fashion?
No, actually, it’s art and entertainment.
Promoting cultural fields such as design
There are also a lot of labels.
A project to bring them together
BEAMS CULTUART. A wide variety of styles
It started with a feeling of love.
Cherish that feeling,
Editing skills cultivated in fashion
Taking advantage of the sensibility that captures the times,
I want to discover new values.
If we do that, the future of culture will be much more interesting.

OFFICIAL SITE

ブランドビジュアル

BEAMS and culture.
Fashion and culture.

When you think of BEAMS, do you think of fashion?
No, actually, it’s art and entertainment.
Promoting cultural fields such as design
There are also a lot of labels.
A project to bring them together
BEAMS CULTUART. A wide variety of styles
It started with a feeling of love.
Cherish that feeling,
Editing skills cultivated in fashion
Taking advantage of the sensibility that captures the times,
I want to discover new values.
Then the future of culture is
It should get even more interesting.


OFFICIAL SITE




An experiential experience that combines art, fashion and culture to be enjoyed with all five senses
The select shop "BEAMS Life Yokohama" opens at Yokohama Mores.
In this space where a variety of genres intersect, you can enjoy culture at "BEAMS CULTUART" and enjoy gourmet food with "BEAMS 's stamp of approval."
The first food sales area at "B JIRUSHI MARKET" has also been introduced!
Come experience the new appeal of BEAMS.

The atelier serves as a base for creators' creative activities.
Creating that space varies from person to person.
Some are thorough minimalists, while others are inspirational.
Some people feel comfortable when surrounded by lots of items.
Visit this unique workspace,
We will explore the personal side of the creator.
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Where expression comes into play, there are real voices.
When I listened to it, it was more interesting than I expected!
"BEAMS CULTUART" encountered it at the cultural scene
An interview series that records the present.
VIEW MORE

TOPIC1

The atelier serves as a base for creators' creative activities.
People create their spaces in different ways. Some are thorough minimalists, while others feel comfortable surrounded by many items that inspire them. We visit these unique workspaces to explore the personal side of their creators.

VIEW MORE

TOPIC2

Where expression comes into play, there are real voices.
When I listened to it, it was more interesting than I expected!
An interview series in which "BEAMS CULTUART" records the "now" it encounters on the cultural scene.

VIEW MORE

TOPIC3

"BEAMS LIFE Yokohama", an experiential select shop that fuses art, fashion and culture and can be enjoyed with all five senses, has opened at Yokohama More's. In this space where various genres intersect, there is "BEAMS CULTUART" where you can enjoy culture, and the first food sales area of "B JIRUSHI MARKET" where gourmet food with "BEAMS 's stamp of approval" is available!
Come experience the new appeal of BEAMS.

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Shop Info

  • Culture is a phenomenon. When someone and something encounter each other, you realize it's always been there.
  • We want to capture and nurture the new breath of life emerging from all over the world through a BEAMS perspective.
  • I'm sure a new culture will be born there.
  • Culture is a phenomenon. When someone and something encounter each other, you realize it's always been there.
  • We want to capture and nurture the new breath of life emerging from all over the world through a BEAMS perspective.
  • I'm sure a new culture will be born there.
about

(Listen) Discover new sounds 🎧

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(Wear) Wear what you like and go outside 👕

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(Watch) Aim for 2.0 vision! 👀

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about

(Listen) Discover new sounds 🎧

VIEW MORE

(Wear) Wear what you like and go outside 👕

VIEW MORE

(Watch) Aim for 2.0 vision! 👀

VIEW MORE

BEAMSCULTUART Instagram

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