Shimenawa. Kagami mochi. New Year's visit to the shrine. Fortune telling. New Year's food. Kite flying.
The nostalgia of returning to childhood,
It's a luxury that only adults can enjoy.
It's so fun when New Year's comes at the same time.
The happiness of adding a little extra effort to your everyday life for convenience and comfort.
Especially during the somewhat time-consuming New Year's season,
I feel like it's packed with important things.
People gather together to celebrate the start of the year and pray for good health.
I never want to forget the warmth of New Year's.
From BEAMS who loves Japan,
Here are some suggestions for enjoying the New Year.

What is BEAMS JAPAN

This project curates content in a wide range of categories with Japan as the keyword. It will promote "food," "famous products," "fashion," "collaboration," "culture," "art," and "craft" both domestically and internationally.