< BEAMS JAPAN >'s “favorite” staff
2021.10.13
``Biai Department Store'' is a community where journalist Yoko Kawashima is the store manager. Based on the idea that "'biasedness' = intense love for a specific thing brings brightness and joy to life and the world," we introduce the "biasedness" associated with "shopping with love," and we hope to bring people and people closer together. , is engaged in activities that connect people and things.
The theme of this event was "What is loving customer service?" and featured shop staff from BEAMS JAPAN, who have an extraordinary "bias."
In addition to displaying and selling the products recommended by our loyal staff on the first floor of BEAMS JAPAN, it is also fun to actually interact with the many unique staff at the store. In addition, for a limited time, we will be selling products from two brands that Yoko Kawashima would like to share with you.
Yoko Kawashima
journalist. Born in Niigata City in 1961. Graduated from the Waseda University School of Commerce and completed the Merchandising Department at Bunka Fashion College. Joined Itochu Fashion System. From a fashion perspective, he works on projects related to companies and product brands, as well as experimental sales floor creation at Isetan and BEAMS. After serving as Director of ITOCHU Fashion System and Director of IFS Future Research Institute, he retired in 2021. He has written books such as `` BEAMS Strategy,'' ``Isetan People,'' ``Toraya Brand Story,'' and ``Excuse Me, Hobonichi Management.'' For 30 years, he has been waking up at 3 a.m. every morning and writing manuscripts.
< BEAMS JAPAN >'s “favorite” staff
Toyozo Fujii (1F)
After joining the Ginza store, he handled a variety of apparel from sneakers to tailored jackets in Shibuya, Marunouchi, Yurakucho, etc., and then was assigned to the 1st floor of "BEAMS Japan", which reopened in 2016. I am currently rediscovering many aspects of Japan myself. I spend my time paying close attention to things that are too small to be conveyed.
Tomoaki Nihei (2F)
He was assigned to the Ginza store and other shops in the suburbs of Tokyo as a men's casual wear manager, and two years ago he was assigned to BEAMS JAPAN. Japan is the best place where you can see not only clothes but also interesting miscellaneous goods and furniture filtered through BEAMS filters. This year, I started adopting a kitten (brother cat), and she may be more into it than clothes.
Mayu Kato (3F)
After working at stores in Kansai and Tokyo, he became a buyer for < BEAMS BOY >. After that, she took childcare leave twice before joining her current position at BEAMS JAPAN. Every day, I enjoy styling my clothes using my favorite vintage clothes and items that can only be purchased at BEAMS JAPAN.
Nobuo Yaguchi (4F)
He joined the Logistics Department in 2007 and was in charge of product management for various labels. Since 2020, he has worked at BEAMS JAPAN as a shop staff at TOKYO CULTUART by BEAMS and B GALLERY. We will introduce you to modern Japanese culture, including art, design and culture created from Tokyo.
Seiko Katagiri (5F)
In charge of fennica. In addition to tableware and food, we also recommend Special order made clothing and shoes that are unisex. Please come and see the things that have a story.
2 brands that Yoko Kawashima wants to share with her “predilection”
<GFGS>
Crazy border long sleeve T-shirt
A factory brand in Kamo City, Niigata Prefecture that makes cut-and-sew items from 100% pure organic cotton.
Original crazy border T-shirt with original color and random pitch width
Size: free
Color: yellow, green, turquoise
Price: ¥15,400 (tax included)
<GFGS>
Yuichiro Oyanagi
Born in Kamo City, Niigata Prefecture. G.F.G.S. In 2013, he took over the family business of sewing for over 50 years and launched the factory brand G.F.G.S..
Centering on ORDER BORDER, which allows you to create your own custom striped shirts through completely made-to-order production, we develop collaboration items with various brands and creators.
<COQ>
raccoon raccoon
Size: 23-25cm
Color: Charcoal gray, black, purple
Price: ¥2,750 (tax included)
*Reversible specification
Sampungkan
Size: 23-25cm
Color: Charcoal gray, black, pink
Price: ¥2,750 (tax included)
*Reversible specification
north garden
Size: 23-25cm
Color: beige, black, navy
Price: ¥2,750 (tax included)
COQ
Kanako Kajihara
COQ Space director/textile designer. Born in Hokkaido. Graduated from the Department of Dyeing and Weaving, Faculty of Design, Tama Art University.
Moved to England after working for Issey Miyake Planning Co., Ltd. Earned an MA from the Royal College of Art. After returning to Japan in 2006, he established KAJIHARA DESIGN STUDIO Co., Ltd. based in Sapporo and Tokyo.
Through material development, product planning, and branding that incorporate new sensibilities into traditional Japanese techniques, we bring the rich possibilities of textiles to life.
*This product will only be sold in-store during the event period.
- *Due to the influence of the new coronavirus, business days and hours may change. Please contact each store.
- Event period
- October 13, 2021 (Wednesday) - October 26, 2021 (Tuesday)
- Holding store
- ビームス ジャパン（新宿）
Notes
・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・When the store is crowded, entry may be restricted at the discretion of the staff. Please note.
・店内では大きな声での会話はお控えください。
・店内では他のお客様とのソーシャルディスタンスの確保をお願いいたします。
Thank you for your understanding and cooperation.