<JOIÉVE> Fall/Winter 2022 3rd collection will be released from October 20th (Thursday)! A pop-up store for advance sales will also be held at Demi-Luxe BEAMS Shinjuku store.

The 2022 Autumn/Winter 3rd collection of JOIÉVE, an online-only wear produced by director JOIEVE will be released on October 20th (Thursday).

This collection features an elegant lineup that exudes a mature mood. We offer dresses that will get you in the mood for the gorgeous holiday season, as well as the brand's first outerwear. This long quilted coat is easy to wear not only for invitations but also for daily wear.

Please look forward to the special type 4, which is filled with the director's attention to detail.

To coincide with the launch, we will be broadcasting an Instagram Live introducing new products on the JOIÉVE account on Wednesday, October 13th.

Additionally, a pop-up store will be held at Demi-Luxe BEAMS Shinjuku from October 15th (Saturday) to October 17th (Monday). In addition to being able to purchase the 3rd collection in advance before it goes on sale at BEAMS ONLINE SHOP, we will also have a special 2nd collection that includes items that are already sold out.

During the period, director Sanjoba will personally guide customers at the store. In addition, those who purchase the same brand will receive a sticker created for the pop-up store as a gift.

This is a special opportunity for you to see all products that are not available in stores.
Please look forward to it.