BEAMS staff's personal book series "I AM BEAMS" will be on pre-sale at BEAMS stores and official online shop from February 17th (Friday).

“I AM BEAMS,” a personal book series that captures the charms of individual BEAMS staff who are deeply particular about fashion and lifestyle, will be available at participating BEAMS stores and the official online shop from February 17th (Friday). Pre-sale begins. The book will be on general sale at bookstores nationwide from February 24th (Friday).

BEAMS is a collection of ideas from staff specialized in each field, and as a result we have gained sympathy from many customers. This work focuses on the individual BEAMS staff members, highlighting their individual tastes and summarizing their individuality, from the collections and culture that have served as an inspiration source for a variety of creatives, to the fashion and lifestyle refined by their unique aesthetic sense. 『I AM BEAMS』.

The first volume of the personal book series is written by three members of BEAMS staff who have diverse individualities in terms of their areas of responsibility, careers, hobbies and tastes, and is filled with the thoughts of each of them. . Out of the approximately 2,000 staff members at BEAMS, the three people who will be publishing this book are Creative Director Shinsuke Nakata, < Ray BEAMS > Buyer Chiori Kajiwara, and Directors Bank Creative Director Kojiro Nagumo. Please enjoy each individuality.

Starting with the first edition of ``I AM BEAMS,'' we plan to continue publishing staff books in the future. Please look forward to BEAMS staff that will continue to appear one after another.

Regarding BEAMS advance release

Shinsuke Nakata: UNLIKELY THINGS

Author: Shinsuke Nakata
Book title: UNLIKELY THINGS

Content description: It looks normal, but it's a little strange, and it's a bit strange. A story about clothes and things that are yet adorable and unlikely.
BEAMS Introducing 175 special items selected by creative director Shinsuke Nakata. Also pay attention to the stories of encounters and births of rare gems that transcend genres, including clothing, miscellaneous goods, interior decoration, and art. This is a one-of-a-kind lifestyle book that shines with the unique sensibilities cultivated at BEAMS.

List price: 1,760 yen (tax included)
Publisher: Begin Co., Ltd. / Published and distributed by: Sekai Bunkasha Co., Ltd.

Author's comment

"Unlikely" is a word that positively changes the world.
It looks normal, but it's a little strange, and it's a bit strange.
For me, the ultimate compliment was, "You're so unique."
This applies not only to appearance, but also to perspective, which sheds new light on things from a different perspective than other people.
The definition of "unlikely" is the idea of enriching the imagination and bringing out the charm of things to the fullest.
The clothes and things are a bit strange, but I'm attached to them all, and there are so many stories that can't be expressed in words.
The identity I formed from birth until I started working, and what I learned at BEAMS during my 23 years at Beams: ``Everything seems good, but nothing is good, and even though I like the majors, I don't like being with everyone.'' I'm an omnivorous person. I tried to give form to the textbook idea of a devilish way of thinking.

This book introduces 175 points that are especially important.
If you watch them all, you might understand what "unlikely" is.

I would be happy if you could pick it up and experience the fun of changing your perspective.

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SHINSUKE NAKADA
BEAMS creative director

Born in 1977. Joined the company in 2000 as an opening staff member at "BEAMS Plus Harajuku". After becoming the director of < BEAMS PLUS > in 2012, he also served as the chief buyer of BEAMS, and since March 2015, he has been appointed as the general director of men's casual wear. After that, I took up my current position. In addition to planning and producing our own items, we also collaborate with other companies, Special order orders, and even produce brands. The person in charge of all BEAMS men's casual wear.
Instagram:@nakadashinsuke

Chiori Kajiwara: unique

Author: Chiori Kajiwara
Book title: unique

Content description: Ray BEAMS buyer Chiori Kajiwara reveals her styling secrets, focusing on layered and MIX styles, which she specializes in. This is a book where you can fully enjoy her worldview and sense, from how she approaches fashion and work to her lifestyle. What fashion has taught me is ``how to find my own sense of humor.''

List price: 1,760 yen (tax included)
Publisher: Begin Co., Ltd. / Published and distributed by: Sekai Bunkasha Co., Ltd.

Author's comment

When I get dressed up, I feel a little more confident than usual, which makes the day a little more special, and I try to change my clothes every day to make a difference.The world of fashion is my core and motivation.
The content is filled with information on how to enjoy fashion, rules, gimmicks, and how to deal with clothes by unraveling daily free-spirited styling from various angles.
I created this book with the hope that those who pick up this book will feel the power of fashion and pursue what they love.
I hope that many people will enjoy reading it.

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CHIORI KAJIWARA
Ray BEAMS buyer
Born in Osaka in 1994. Joined “BEAMS Umeda” in 2016 as a sales staff member. Moved to Tokyo in 2017, worked at a store at BEAMS Ikebukuro, and then became a buyer at Ray BEAMS, a women's casual label. We plan and produce our own items such as shoes and bags, collaborate with other companies, and create Special order items. He has a reputation for his MIX style, which is not limited by genre, and has been attracting attention by posting his daily styling on SNS.
Insutagram：@im_chio32

Kojiro Nagumo: OBJECTS balance of differences

Author: Kojiro Nagumo
Book title: OBJECTS balance of differences

Content description: Creative director Kojiro Nagumo.
His home has been interviewed by a wide range of media. Things that exist there come from various countries, eras, and purposes, and there are no rules. Contains over 250 items of a wide variety of items. This is a book that unravels his "way of relating to things" and "perspective." Also includes conversations with close friends actor Masahiro Motoki, chef/artist Masayo Funakoshi, and contemporary artist Yuna Yagi. Nowadays, we are overflowing with information and things, and you should be able to find the key to what you are attracted to, what you should buy, and how you should store it.

List price: 2,420 yen (tax included)
Publisher: Begin Co., Ltd. / Published and distributed by: Sekai Bunkasha Co., Ltd.

Author's comment

To be honest, when I was asked to collaborate on this personal book, ``I am BEAMS,'' I was planning to decline the request. This is because the sense of privacy is different from the image many people have of BEAMS. However, in the end, the process of using parts of my own collection and working with a wonderful team of editors, art directors, and photographers was an irreplaceable experience. The subtitle "balance of differences" means "balance of different things," and although I wasn't particularly conscious of it, I feel that it also sends a message that extends to the sense of "diversity" that is necessary in today's world. I will. After the shooting was completed, I had a conversation with three professional friends from different professions, and we were able to discuss various aspects of each other's aesthetic sense and sensibilities, so by looking at the visuals and comparing them with the content of the conversation, I was able to understand the meaning of things. I think it will give you an opportunity to think about the "quality" and "value" behind it. When I was thinking about this subtitle, my close friend and American artist Alexander Cori Girard, who I consulted with, agreed with the idea, and I also asked Yasu Yagi, a respected art director, who commented on the obi. When I received the message of ``harmony'' using the phrase ``Spontaneous Harmony,'' I felt that we are in a time when this ``diversity,'' which is often used in business and political scenes, is truly needed.
I hope that this book will touch your heart in some way.

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KOJIRO NAGUMO
BEAMS Directors Bank Creative Director

Joined the company as a staff member at International Gallery BEAMS in 1985. After working as a shop manager and assistant buyer, he became in charge of the furniture department `` BEAMS MODERN LIVING'' in the 1990s. At the same time, he oversaw the VMD of all labels, from casual to dress, and in the 2000s, he was responsible for the direction of store interiors and launched over 120 stores. As a decorator, he has experience purchasing various furniture, objects, art, etc. both in Japan and overseas, and in his current position, he undertakes various directions from products to interiors for clients outside of BEAMS.
Instagram:@nagumokojiro