< BEAMS JAPAN > has started “BEAMS SOCCER”, a project to enliven Japanese soccer culture! The first release will be collaboration T-shirts with all 60 clubs and signature items from various regions to commemorate the 30th anniversary of the J.League.
2023.03.30
As one of BEAMS JAPAN BEAMS JAPAN efforts to promote the appeal of Japan, we have launched a project called ` BEAMS SOCCER'' to enliven soccer culture with the theme of Japan's world-class spirit of `` BEAMS play.'' To do.
The first edition commemorates the 30th anniversary of the J. League, which has rooted soccer culture in Japan, and is inspired by clubs and hometowns across the country, with the emblems of all 60 clubs in mind and the colors of each club. We have planned a T-shirt with the official J.League mascot "J.League King" printed on the back, as well as 12 products that combine famous products from various regions with soccer. Advance orders for 60 types of T-shirts will be accepted from March 30, 2023 (Thursday) to April 5, 2023 (Wednesday), and 12 types of signature items including BEAMS SOCCER logo goods will be available for pre-order until April 22 (Saturday). It is scheduled to be delivered in the beginning of the month.

(From left) 60 club collaboration T-shirt (Kashima Antlers), 60 club collaboration T-shirt (FC Tokyo), BEAMS SOCCER T-shirt, 60 club collaboration T-shirt (Nagoya Grampus), 60 club collaboration T-shirt (Kawasaki Frontale)
The J.League, which started in 1993 with 10 clubs as Japan's first professional soccer league, has grown to now count 60 clubs (2023 season), and has fostered a soccer culture unique to Japan that values the spirit of respect and fair play. It has become rare. To commemorate the 30th anniversary, we will be selling 60 types of T-shirts printed with the emblems of all J1, J2, and J3 clubs spanning 41 prefectures, as well as the official J.League mascot "J.League King" in club colors. Orders will be sold at BEAMS stores (with some exceptions) and the "BEAMS ONLINE SHOP". Pre-orders placed by Wednesday, April 5th are scheduled to be delivered in early May, and we will continue to accept orders in the build-to-order BEAMS JAPAN. It will be sold at the Shinjuku store.
In addition, as a tribute to the rich manufacturing of hometowns across the country, we will be selling 12 items that combine famous products from each region with soccer. Referee towels from Wakayama Prefecture, assistant referee fans from Kagawa Prefecture, grass flip-flops from Hyogo Prefecture, soccer ball pattern tenugui from Osaka Prefecture, braided misanga from Mie Prefecture, soccer ball daruma dolls from Fukushima Prefecture, soccer ball raccoon dogs from Shiga Prefecture, Special collaboration products, such as Yamagata Prefecture's J.League King Kendama, are available, reflecting the traditional culture of each region and the passion of the creators. Pre-orders will be accepted starting today, along with fans, tote bags, pouches, and T-shirts featuring the BEAMS SOCCER logo with a handshake motif.
With the desire to express through fashion the sense of unity in supporting the club and pride in one's hometown, and connect a chain of positive energy, approximately 180 shop staff from across the country created fashion snaps in which collaboration items were freely styled. It will be published on BEAMS OFFICIAL WEBSITE. Each shop will also be posting on Instagram with the tag “#J.League 30th Anniversary Collaboration”. We look forward to talking with you about soccer, including your local clubs, your favorite players, and unforgettable scenes, and look forward to visiting our stores nationwide.
60 Club Collaboration T-shirt











Products that combine famous products from various regions with soccer

(Top row from left) BEAMS SOCCER tote bag, BEAMS SOCCER amulet pouch, lawn beach sandals, assistant referee fan
(Bottom row from left) BEAMS SOCCER fan, referee towel, soccer ball daruma, soccer ball pattern tenugui, soccer ball tanuki, J League King Kendama, braided misanga, BEAMS SOCCER T-shirt
Comment from BEAMS SOCCER project leader Akimasa Sano
We are very happy to be able to plan a collaboration product between BEAMS JAPAN and the J League/J Club to commemorate the 30th anniversary of the J League.
Over the past year, I have had many discussions with people from the J.League. The J League has 60 clubs in 41 prefectures, and BEAMS has approximately 160 stores in 41 prefectures. Both companies value the region and have fostered a community with local supporters and customers.
When planning collaborative products, we combined soccer and fashion. Some people may become interested in soccer because of fashion, and some may become interested in fashion because of soccer. We hope that through what we wear, people will be able to connect with each other about their favorite sports, talk about their city, and support their clubs and players, and this will lead to active exchanges throughout Japan.
Above all, nothing would make me happier than if I could help boost Japan's soccer culture. As comrades rooted in the local community, we will continue to support J clubs across the country!
How to purchase
“60 Club Collaboration T-shirt”
Orders will be accepted at BEAMS stores nationwide (with some exceptions) and at the "BEAMS ONLINE SHOP". Additionally, some items will be on sale at BEAMS JAPAN (Shinjuku) stores starting April 26th (Wednesday).
■Advance orders
・Orders placed between March 30, 2023 (Thursday) and April 5, 2023 (Wednesday) at noon: Scheduled for delivery in early May
・Orders received until April 30, 2023 (Sunday): Scheduled to be delivered sequentially from late June onwards
・Orders received until May 29, 2023 (Monday): Scheduled to be delivered sequentially from late July onwards.
*There is a maximum order quantity for each order period.
The above is a guideline, and orders exceeding the maximum period will be carried over to the next month's order quota, and the delivery time will also be carried over sequentially. For the latest information, please check the delivery date displayed on the product page of the official online shop.
*Some J League/J Clubs are also planning to sell by order.
“Products that combine famous products from various regions with soccer”
■Reservation reception
Reservations will be accepted at BEAMS stores nationwide (with some exceptions) and “BEAMS ONLINE SHOP” from Thursday, March 30, 2023 to Saturday, April 22, 2023.
■General sales
On sale from Wednesday, April 26, 2023 at 3 BEAMS JAPAN stores (Shinjuku, Shibuya, Kyoto) and the "BEAMS ONLINE SHOP" (Available to order from BEAMS stores nationwide [with some exceptions])
- Event period
- Wednesday, April 26, 2023 - Monday, May 29, 2023
- Sales store
- "BEAMS JAPAN (Shinjuku)"
・Display of collaboration T-shirts for 60 clubs, accepting orders, and some in-store sales
・Sales of products that combine famous products from various regions with soccer
"BEAMS JAPAN Shibuya" "BEAMS JAPAN Kyoto"
・Display of some club collaboration T-shirts, accepting orders for all types
・Sales of products that combine famous products from various regions with soccer
“BEAMS ONLINE SHOP”