`` BEAMS EYE on OKAYAMA'' will be held to promote the charm of Okayama Prefecture, the ``land of sunshine''

< BEAMS JAPAN > will hold an event with Okayama Prefecture, `` BEAMS EYE on OKAYAMA'', at `` BEAMS JAPAN'' (Shinjuku) from December 20, 2023 (Wednesday) to January 23, 2024 (Tuesday). Masu.
This year, the third edition, we will be selling foods made with carefully selected ingredients from Okayama, sweets highlighting the perspective of "feminine beauty," denim products packed with textile industry technology, and items that make effective use of resources. We have created an item that further explores the charm of Okayama Prefecture. Please enjoy this special delicacy from the land of sunshine!