"BEAMS JAPAN" 8th Anniversary Thanksgiving Event "Utage" held
2024.04.12
BEAMS JAPAN, which promotes the charms of Japan, is celebrating its 8th anniversary and has updated its logo to orange, an auspicious color that symbolizes "prosperity for generations to come." To express its gratitude to its customers and creators across the country who have been with it for the past 8 years, BEAMS JAPAN (Shinjuku) will be holding an event titled "Utage" on April 26th (Friday) and 27th (Saturday).
On the day, we will hold a special raffle and drink service. We look forward to seeing you there.
Thanksgiving limited event
big lottery
Date and time: Friday, April 26th, 2024 and Saturday, April 27th, 2024 11:00-20:00
Location: 1st floor, BEAMS JAPAN (Shinjuku)
Details: From Friday, April 19th to Saturday, April 27th, 2024, customers who make purchases at any floor of BEAMS JAPAN (Shinjuku) or BEAMS F Shinjuku will be entered into a grand lottery with a receipt for a purchase amount of 5,500 yen or more (tax included).
The prizes available will be quality products developed by BEAMS JAPAN in collaboration with businesses across Japan.
*You can enter the lottery once for every 5,500 yen (tax included) you spend, up to a maximum of five times.
*Receipts during the period can be combined.
*The prize will end as soon as it runs out.
drink service
Date and time: Friday, April 26, 2024 from 18:00, Saturday, April 27, 2024 from 17:00
Location: 1st, 3rd, and 5th floors of "BEAMS JAPAN" and 7th floor of "BEAMS F Shinjuku"
Details: Drinks will be provided to guests upon arrival.
*It will end as soon as it runs out.
- Date and time
- Friday, April 26, 2024 and Saturday, April 27, 2024
- Holding store
- ビームス ジャパン（新宿）
ビームスF 新宿
BEAMS JAPAN logo renewal
The new logo, which commemorates the 8th anniversary BEAMS JAPAN, is now orange, an auspicious color that represents "prosperity for generations to come." Orange is also the corporate color of BEAMS, and is derived from the color of the warm sun. The new logo features a design motif of the sun and Mt. Fuji, with three lines representing a calm water surface. This new logo mark embodies BEAMS JAPAN 's desire to spread the wonderful culture of Japan to the world.
To commemorate the 8th anniversary of BEAMS JAPAN, the new logo is in orange, an auspicious color that represents "prosperity for generations to come."
Products featuring the new BEAMS JAPAN logo (sold at all BEAMS JAPAN stores)
From left to right: Reflector, Tsugaku Kaisoku socks, happi hand towel, happi keychain, Mt. Fuji magnet, Yamagata Kobo Kendama, Takada Orimono accessory case, tote bag, sake bottle, teacup, folding fan
Shopping bag featuring the new BEAMS JAPAN logo