BEAMS MEN Shibuya will be hosting a BAR event to celebrate the release of JOHNNIE WALKER BLACK RUBY! During the event, the store will be open until 10pm.
2025.03.27
“THE WALKERS in BEAMS MEN SHIBUYA”, an event where you can enjoy highballs from Scotch whisky brand JOHNNIE WALKER in the store, will be held at BEAMS MEN Shibuya for four days from April 1st (Tue), 2nd (Wed), 4th (Fri), and 5th (Sat).
This project is the second installment of the well-received event held in November last year. This time, it is a BAR project centered on the new Johnnie Walker whisky, "Johnnie Walker Black Ruby," which will be unveiled on April 1st.
During the event, highballs made with "Johnnie Walker Black Ruby" and "Johnnie Walker Black Label 12 Year" will be on sale. In addition to standard highballs, there will be original highballs inspired by BEAMS, supervised by Fumitake Ooba, owner of "unknown" in Ebisu.
The interior of the store follows the worldview of Black Ruby, while creating a bar space that matches the interior of "BEAMS Men Shibuya". Based on the concept of a "clothing store bar", a bar space decorated with a bar counter and tables for enjoying whiskey will be created. As a special project during the period, a guest store manager who loves fashion will be invited each day, and you can enjoy highballs while talking about clothes.
Additionally, while the bar is open, there will also be night hours where you can shop at BEAMS Men Shibuya until 10pm.
BEAMS values not only fashion but also domestic and international culture, proposing projects that enrich a variety of lifestyles. Please come and enjoy the weekend-only HIGHBAL BAR "THE WALKERS in BEAMS MEN SHIBUYA," where you can enjoy shopping while sipping highballs.
A look at the previous event, "THE WALKERS in BEAMS MEN SHIBUYA"
HIGHBALL Menu
In addition to the standard highball, we will be offering a special highball inspired by BEAMS 's expertise in fusing various cultures, which combines the sweet, fruity flavor of Johnnie Walker Black Ruby with several types of fruit and chai.
・The Walkers Black Ruby Highball -BEAMS Style -: ¥500 (inc.tax)
・Johnny Black Ruby Highball: ¥500 (inc. tax)
・Johnny Highball: ¥500 (inc. tax)
・Johnny Ginger Highball: ¥500 (inc. tax)
*Soft drinks and snacks are also available for purchase.
"THE WALKERS in BEAMS MEN SHIBUYA" 1-day store manager project
April 1st (Tuesday): BEAMS GIRL S
A group of five women, mainly comprised of staff from BEAMS' casual women's label, Ray BEAMS, will be working as store managers on the first day of the event as "BEAMS GIRL."
Let's enjoy highballs together and talk about fashion, customer service, hobbies, etc.
Chiori Kajiwara
Buyer at Ray BEAMS
Instagram: @im_chio32
Li Wei Ling
Buyer at Ray BEAMS
Instagram: @miryeong__lee
Reina Tanaka
Ray BEAMS SHINJUKU Staff
Instagram: @tanarei_07
Mai Watanabe
BEAMS WOMEN HARAJUKU Staff
Instagram: @mymai_27
Akiho Hoshi
BEAMS Event Planner
Instagram: @akipoppo09
Wednesday, April 2: Remi&Jinichiro
A husband and wife duo who used to be staff BEAMS. After leaving the company, they each pursued a career in the food and beverage industry.
Jinichiro runs a catering business that mainly serves Japanese cuisine (lunch boxes, exhibition catering, etc.), and also serves as the manager of the bar "Rin Studio" in Sangenjaya.
Remi runs a catering-specialized chai shop called "KUTOTEN" which opens stalls at events and exhibitions, while also preparing to open "01Rroom", a select and vintage general store he is running with a friend!
Instagram: @10remi01
Instagram: @jinichirooo
April 4th (Friday): Kensaku Nishio
Kensaku Nishio
BEAMS CREATIVE Director
He joined BEAMS as a salesperson in 1993, and later worked as a buyer for International BEAMS and BEAMS Men's Casual, while also serving as director of VAPORIZE (2001-2024).
He currently works at BEAMS Creative, where he is in charge of product planning and direction, focusing on B2B with other companies and brands.
Instagram: @kensaku0220
April 5th (Saturday): Daiki&Jun
Daiki
Astrologer/Spiritual Counselor
We offer sessions that utilize astrology and clairvoyance to interpret an individual's qualities and the rhythm of their fortunes.
She also uses the movements of the stars to support business owners and entrepreneurs who are looking to succeed in their business. She has a track record in a wide range of media, including fortune-telling events in the fashion magazine FIGARO japon, and publications in SPUR and Linnell.
Instagram: @astrologicrhythm
Jun Takemura
BEAMS Designer
After gaining experience working at an editorial design and production company, he joined BEAMS in 2018.
In addition to working in each section of BEAMS, he is also responsible for the production of B2B projects and company-wide initiatives.
<Past design history>
BEAMS HOLIDAY 2024
OPULENCE sponsored novelty / "READING" SHADES
TSUKKY Gachagacha
Instagram: @takem0621
Novelty Measures
During the event, customers who post with the hashtag "#JohnnieWalkerBlackRuby" will receive a coaster exclusive to this event that will be laser engraved on the spot.
*This offer will end as soon as the daily limit is reached.
Target period: April 1st (Tue), 2nd (Wed), 4th (Fri), 5th (Sat) 19:00-22:00
Participating store: BEAMS Men Shibuya
- Event overview
- “THE WALKERS in BEAMS MEN SHIBUYA”
- Holding store
- 「ビームス メン 渋谷」1F
- Date and time
- April 1st (Tuesday), 2nd (Wednesday), 4th (Friday), 5th (Saturday) 19:00-22:00
*Last orders: 21:45
Precautions for visitors
・Anyone can attend this event, but because highballs contain alcohol, they will only be sold to customers aged 20 or over. Please note that you may be asked to show identification.
・Drinking and driving and drinking alcohol under the age of 20 are prohibited by law. We will not sell or provide alcoholic beverages to anyone who comes to the venue by car, motorbike (including passengers), or bicycle, or to anyone under the age of 20.
・Drinking and eating are only permitted inside BEAMS MEN Shibuya.
・We cannot accept returns or exchanges for any food or beverages sold.
- If you do not follow the instructions of staff during the event, you may be denied entry.
※Drinking alcohol is only permitted after the age of 20
About Johnnie Walker Black Ruby
The whisky is aged in wine and bourbon barrels by the master blender and carefully selected malt from "Johnnie Walker Black Label." This brings out the sweet, fruity, and honey-like richness of the whisky.
About Johnnie Walker
In 1820, founder John Walker opened a small general store and was inspired by the blends of spices and teas that were on offer at the store, which he used to create his own whiskey blends. At the time, whiskey quality was not always consistent, but Johnnie Walker was able to provide a stable supply of high-quality whiskey and create a deep, rich flavor by blending a variety of raw liquors. For over 200 years since then, Johnnie Walker has continued to focus on blending techniques, and its flavor has made it the world's number one Scotch whiskey brand, beloved by many.
Official website: johnniewalker.com
Instagram: @johnniewalkerjapan