To commemorate the release of "A DAY IN LIFE in New York," photographer luka will be holding a photo exhibition called "luka Photo Exhibition" (Updated November 6, 2025)
2025.10.29
To commemorate the release of the look page "A DAY IN LIFE in New York," BEAMS BOY will be holding the "luka Photo Exhibition," an exhibition of photographs by luka, the photographer who shot the page. During the exhibition period from Thursday, November 13th to Monday, November 24th, 2025 (national holiday), the venue, BEAMS BOY Harajuku, will also exhibit unreleased shots that cannot be seen on the look page.
A talk show will be held on Friday, November 14th with luka and BEAMS BOY director Fuko Asayama. Not only will you be able to enjoy behind-the-scenes stories from the shoot in New York and behind-the-scenes production, but attendees will also receive a limited edition luka Photo Exhibition tote bag.
Additionally, customers who visit BEAMS BOY Harajuku during the event will receive a limited edition luka Photo Exhibition postcard. Be sure to stop by to experience the New York atmosphere.
*Participation in the talk show will be by advance lottery. Please see below for details.
Photographer: luka
Born in Tokyo in 1998. In addition to advertising photography and zine production, he has held solo exhibitions such as "VOYAGE 2014-2017," "VOYAGE-Iceland 2019-," and "Morocco 2017-2025." Since 2024, he has also been in charge of photographing BEAMS BOY 's seasonal look. As a model, Ruka, he is active in a wide range of fields, including advertising, magazines, and music videos.
Instagram: @tokyodays_luka
BEAMS BOY Director Fuko Asayama
Born in Hyogo Prefecture in 1991. Joined BEAMS in 2013. Experienced as a sales staff member at BEAMS Kitasenju and BEAMS BOY Harajuku. Became a buyer for BEAMS BOY in 2019, and became a director in 2022.
Instagram: @fuuuko
- TALK SHOW -
We will be holding a talk show event with photographer luka and BEAMS BOY director Fuko Asayama. If you would like to participate, please apply using the application form below.
[Event Summary]
・Lottery application period: Thursday, October 30th, 18:00 - Tuesday, November 11th, 23:59
・If you make multiple entries using the same name or account, or if there is insufficient information in the application form, your entries will be invalidated regardless of the reason.
・Details will be sent by email on Wednesday, November 12, 2025.
・If you have set up spam email in order to receive winning emails, please cancel the domain designation below.
『info@beams.co.jp』
-If you wish to cancel after winning, please contact BEAMS BOY Harajuku (03-5770-5550) at least one day in advance.
・On the day of the event on Friday, November 14th, you may enter the store with one accompanying person. We will ask you to show us the email notification screen and an ID to verify your identity.
*Event contents are subject to change without notice. Please note.
(Updated on November 6, 2025)
Photo exhibition
Photo exhibition
- Holding store
- BEAMS BOY Harajuku
- Date and time
- November 13, 2025 (Thursday) - November 24, 2025 (holiday/Monday)
TALK SHOW
TALK SHOW
- Holding store
- BEAMS BOY Harajuku
- Date and time
- November 14, 2025 (Friday) 19:00~
*Details will be provided only to winners.
- Participation conditions
- Only those who have been selected in advance will be notified.
BEAMS BOY 2025-'26 AUTUMN and WINTER
Model Serina Motola and photographer Luka.
The two close friends went on a four-day, three-night trip to New York.
Manhattan's appearance changes with every street corner.
Everyday life in New York, wearing BEAMS BOY and walking around town.
>> Read the article here