STARBUCKS STAND by BEAMS is releasing its first SEASONAL Collection. This season, the collection is inspired by Kenya, the birthplace of coffee beans.

2025.12.08

STARBUCKS STAND by BEAMS, a new lifestyle project by Starbucks and BEAMS that combines fashion and coffee culture, is launching the "SEASONAL Collection," a new seasonal offering that combines coffee and fashion BEAMS. The first collection, themed around the coffee bean-producing region of Kenya, will feature 13 items in six designs and will be available at BEAMS LIFE Yokohama and the official Starbucks online store from Friday, December 12th. In addition to the lineup, BEAMS LIFE Yokohama will also be selling cushions featuring patterns from this collection, special items that allow you to incorporate coffee culture into your space.

The "SEASONAL Collection" is a new collection that proposes styles that playfully incorporate the moods and trends unique to each season, based on the project concept of "BEAMS' vision of a new lifestyle with Starbucks."

The theme for Fall/Winter 2025 is Kenya, the birthplace of Starbucks' classic coffee beans. The collection features 13 items in six styles that embody coffee culture, combining colors inspired by the majestic nature and diverse culture with original patterns featuring African elephants, latte art, Starbucks cups, coffee beans, and more.

The collection includes a wide variety of items that capture the charm of "KENYA," including crew neck knitwear (¥35,200), fleece zip-up blousons (¥30,800), balaclavas (¥12,100), fleece mufflers (¥13,200), animal motif print T-shirts (¥9,900), and hooded flannel blousons (¥28,600) inspired by Kenya's iconic ethnic groups. Additionally, BEAMS Life Yokohama will also be selling cushions featuring the collection's original pattern. These special items will allow you to incorporate the "KENYA" vibe into your interior design.
The apparel is available in unisex sizes from XS to XL. The original patterns add an accent and make a fun addition to any outfit.

Enjoy a comfortable coffee time with more freedom and creativity through fashion.

STARBUCKS STAND by BEAMS offers a diverse product lineup, including the "CORE Collection" that is a part of everyday life, the "SEASONAL Collection," and the special "EXTRA Collection," always providing new discoveries and experiences.
Please look forward to future developments.

All looks are now available on the Starbucks official website.

Release Overview

release date
Friday, December 12, 2025 10:00
Sales store
ビームス ライフ 横浜
Yokohama Mores 2F, 1-3-1 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa Prefecture
Phone number: 045-548-5305
Business hours: 10:00 - 21:00


Starbucks Official Online Store
Official site
STARBUCKS STAND by BEAMS official website


Animal print T-shirt

Price: ¥9,900 (tax included)
Size: XS/S/M/L/XL
Color: Elephant (white/brown)
Zebra (White/Charcoal)
Lion (white/beige)


This short-sleeved T-shirt features a large print of Kenyan elephants, zebras, and lions on the back. Crafted from USA cotton jersey woven with 14-count yarn, it offers a crisp, dry feel and just the right amount of body, making it comfortable to wear in any season. The relaxed shoulders and body width, combined with a contoured neckline, create a defined silhouette. The original logo label at the hem adds a subtle accent.



Animal print T-shirt

Price: ¥9,900 (tax included)
Size: XS/S/M/L/XL
Color: Elephant (white/brown)
Zebra (White/Charcoal)
Lion (white/beige)


This short-sleeved T-shirt features a large print of Kenyan elephants, zebras, and lions on the back. Crafted from USA cotton jersey woven with 14-count yarn, it offers a crisp, dry feel and just the right amount of body, making it comfortable to wear in any season. The relaxed shoulders and body width, combined with a contoured neckline, create a defined silhouette. The original logo label at the hem adds a subtle accent.



Crazy Pattern Hooded Flannel Blouson

Price: ¥28,600 (tax included)
Size: XS/S/M/L/XL
Color: Red/Beige


This hoodie blouson features a crazy pattern that combines four different check patterns, inspired by Kenya's iconic traditional clothing. Crafted with an exquisite color balance and made from a soft, thick cotton flannel material, it feels as light as a flannel shirt. Its relaxed fit in the shoulders and chest, elastic shirring at the cuffs, and a drawstring at the hem allow for an adjustable silhouette. An original logo label adds a subtle touch.



Crazy Pattern Hooded Flannel Blouson

Price: ¥28,600 (tax included)
Size: XS/S/M/L/XL
Color: Red/Beige


This hoodie blouson features a crazy pattern that combines four different check patterns, inspired by Kenya's iconic traditional clothing. Crafted with an exquisite color balance and made from a soft, thick cotton flannel material, it feels as light as a flannel shirt. Its relaxed fit in the shoulders and chest, elastic shirring at the cuffs, and a drawstring at the hem allow for an adjustable silhouette. An original logo label adds a subtle touch.



Jacquard crew neck knit

Price: ¥35,200 (tax included)
Size: XS/S/M/L/XL
Color: Green/Brown


This 5-gauge, 100% wool knit features an original pattern playfully depicting African elephants, latte art, Starbucks cups, and coffee beans, accentuated with a jacquard knit. The shoulders and body are roomy, and the neck is designed to fit snugly. Ribbing at the cuffs and hem creates a defined silhouette. The fluffy, soft feel of wool exudes a luxurious feel.



Jacquard crew neck knit

Price: ¥35,200 (tax included)
Size: XS/S/M/L/XL
Color: Green/Brown


This 5-gauge, 100% wool knit features an original pattern playfully depicting African elephants, latte art, Starbucks cups, and coffee beans, accentuated with a jacquard knit. The shoulders and body are roomy, and the neck is designed to fit snugly. Ribbing at the cuffs and hem creates a defined silhouette. The fluffy, soft feel of wool exudes a luxurious feel.



All-over print fleece zip blouson

Price: ¥30,800 (tax included)
Size: XS/S/M/L/XL
Color: Brown


This fleece zip blouson features an original pattern and uses inkjet printing to bring out the fullness of the material. The outer fabric is a thick polyester fleece, while the lining is made of mesh, making it lighter and more comfortable than it looks. The right pocket features an original pin label, and the hem can be adjusted to fit your silhouette. The pockets are also zippered, so you can safely store your valuables. The relaxed shoulders and body width, elastic shirred cuffs, and a neckline that fits the body create a well-defined silhouette.



All-over print fleece zip blouson

Price: ¥30,800 (tax included)
Size: XS/S/M/L/XL
Color: Brown


This fleece zip blouson features an original pattern and uses inkjet printing to bring out the fullness of the material. The outer fabric is a thick polyester fleece, while the lining is made of mesh, making it lighter and more comfortable than it looks. The right pocket features an original pin label, and the hem can be adjusted to fit your silhouette. The pockets are also zippered, so you can safely store your valuables. The relaxed shoulders and body width, elastic shirred cuffs, and a neckline that fits the body create a well-defined silhouette.



All-over print fleece balaclava

Price: ¥12,100 (tax included)
Size:ONESIZE
Color: Brown


This fleece balaclava uses the same original pattern as the blouson. Crafted from a thick polyester fleece with an inkjet print that brings out the fullness of the material. The drawstring allows you to adjust the fit to suit your style. The double-layer construction provides excellent warmth and provides complete coverage from neck to head.



All-over print fleece balaclava

Price: ¥12,100 (tax included)
Size:ONESIZE
Color: Brown


This fleece balaclava uses the same original pattern as the blouson. Crafted from a thick polyester fleece with an inkjet print that brings out the fullness of the material. The drawstring allows you to adjust the fit to suit your style. The double-layer construction provides excellent warmth and provides complete coverage from neck to head.



All-over print fleece scarf

Price: ¥12,100 (tax included)
Size:ONESIZE
Color: Brown


This fleece scarf uses the same original pattern as our blouson and balaclava. Made from a thick polyester fleece with just the right amount of texture, it provides warmth and a striking look. It can be easily paired with both casual and ethnic outfits, making it a great unisex styling accent. When paired with a plain coat or knit, the three-dimensional all-over pattern stands out for an elegant look. The large original patch adds a touch of luxury.



All-over print fleece scarf

Price: ¥12,100 (tax included)
Size:ONESIZE
Color: Brown


This fleece scarf uses the same original pattern as our blouson and balaclava. Made from a thick polyester fleece with just the right amount of texture, it provides warmth and a striking look. It can be easily paired with both casual and ethnic outfits, making it a great unisex styling accent. When paired with a plain coat or knit, the three-dimensional all-over pattern stands out for an elegant look. The large original patch adds a touch of luxury.

All-over print fleece cushion

Price: ¥7,150 (tax included)
Size: 40 x 40 cm
Color: Brown


This fleece cushion uses the same original pattern as our blouson and balaclava. Made from a thick polyester fleece with just the right amount of texture, it provides warmth and a striking presence. The all-over pattern comes in a familiar color, making it an elegant addition to any coffee-related occasion, simply by placing it on a sofa or chair.
*Available only at BEAMS Life Yokohama.

All-over print fleece cushion

Price: ¥7,150 (tax included)
Size: 40 x 40 cm
Color: Brown


This fleece cushion uses the same original pattern as our blouson and balaclava. Made from a thick polyester fleece with just the right amount of texture, it provides warmth and a striking presence. The all-over pattern comes in a familiar color, making it an elegant addition to any coffee-related occasion, simply by placing it on a sofa or chair.
*Available only at BEAMS Life Yokohama.

Terms of sale

"Starbucks Official Online Store"

*Please note that we are unable to respond to inquiries regarding stock and sales status over the phone.
*Online store sales are limited to the first day of sales, and you can purchase up to one item of each product per transaction.
*Online store sales are scheduled to begin at 10:00 AM. (Sales times may vary.)
*When access to the online purchasing site is concentrated, we have introduced a service that will direct customers to an online "waiting room" and guide them to the online purchasing site in order.
When it is your turn, the screen will change automatically, so please just wait.
*However, if you wait at the site before 10:00 AM, you will not be served on a first-come, first-served basis.
*Prices include tax.
*When paying for products on the online store, please check the available payment methods in advance.
When paying for high-value items, a payment error may occur even if you have used your credit card without any problems in the online store. In this case, please check with your credit card company to confirm your usage.
*After a product has sold out, it may become available again. Please check the Starbucks Online Store product page for the latest stock information.

The above sales methods and rules may be subject to change on the day due to unavoidable circumstances. Thank you for your understanding. As of December 8, 2025

"BEAMS Life Yokohama"

*Please note that we are unable to respond to inquiries regarding stock and sales status over the phone.
*Reservations and layaways are not accepted.
*Mail order (cash on delivery) is not accepted.
*We cannot order between stores that carry this product or to stores that do not carry this product.

For inquiries regarding sales at BEAMS Life Yokohama, please contact the customer service desk.
Phone number: 0120-011-301
Reception hours 11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)

The above sales methods and rules may be subject to change on the day due to unavoidable circumstances. Thank you for your understanding. As of December 8, 2025

Contact information

BEAMS Customer Service Desk
Phone number: 0120-011-301
Reception hours 11:00-18:00 (excluding Saturdays, Sundays, holidays, and New Year's holidays)
Starbucks Online Store Customer Center
Phone number: 0120-123-680
Reception hours: 10:00 - 18:00 (Monday - Saturday)