Producing official merchandise for the world's top esports tournament, "Apex Legends Global Series YEAR 5 CHAMPIONSHIP"

BEAMS will support the globally popular esports tournament "Apex Legends Global Series Year 5 Champion," which will be held in Sapporo from Thursday, January 15th to Sunday, January 18th, 2026. This event is an international tournament filled with enthusiasm and excitement, bringing together top players from around the world to decide the annual champion.

As part of this support, we have produced items that will be sold exclusively at the venue.
As the event will be held in Sapporo, Japan, we have created a design featuring Hokkaido's iconic icons and map in the style of a sukajan jacket. Three items featuring this bold design will be sold exclusively at the event venue: a hoodie, a knapsack, and a cap.
*Not available at BEAMS stores.

Additionally, the models wearing the official merchandise produced this time are Taida, a professional player for RIDDLE ORDER who is active in Apex Legends, and Dizzy, a tournament commentator/streamer for REIGNITE.

BEAMS aims to support diverse cultures beyond the realm of fashion and serve as a "cultural bridge" to the new cultural realm of esports. Through this initiative, we will create a new community centered on the digital native generation and communicate the multifaceted appeal of the brand.

Furthermore, as the first part of our support measures, we will be holding a special campaign at three BEAMS stores in the Sapporo area where you can win tickets to the 4-day regular package of the "Apex Legends Global Series Year 5 Champion Ship."

"Apex Legends Global Series Year 5 Champion" 4-day Regular Package Ticket Giveaway Campaign

During the campaign period, 10 lucky winners will be entered into a draw from those who spend over 15,000 yen (excluding tax) at participating BEAMS stores and will receive a 4-day regular package ticket for the Apex Legends Global Series Year 5 Champion.