Produced by BEAMS JAPAN, new products from five businesses in Aomori Prefecture will be on sale. "BEAMS EYE on AOMORI"

2026.01.28

Following on from last year, BEAMS JAPAN will be holding the event "BEAMS EYE on AOMORI" at BEAMS JAPAN (Shinjuku) and the BEAMS ONLINE SHOP from Thursday, January 29th to Wednesday, February 25th, 2026, where new local products developed and supervised by five businesses in Aomori Prefecture will be sold.
We have a wide selection of attractive new products that are a culmination of Aomori's traditions and culture, as well as the passion of the makers. As a seasonal initiative, we have created a lineup that allows you to fully experience the rich individuality that is unique to Aomori. Please take this opportunity to enjoy these special products that can only be enjoyed now.

Hasegawa Iron Works

As an ironworks founded in 1970, we are challenging ourselves to create new value by combining architectural steel frame technology with design. Utilizing our accumulated welding skills, we develop welding art and upcycled products. At our own facility, Iron Planet Base of Tsugaru, we elevate iron from an "industrial material" to a "cultural resource" through ironworking experiences. Aiming to create new industries that utilize local resources, we continue to spread the appeal of iron from Aomori to the next generation.

appcycle

appcycle is a company that develops synthetic leather "RINGO-TEX®︎" made from recycled apple residues from Aomori Prefecture. Collaborate with local farmers and research institutes to add new value to waste resources. It is used as a sustainable material in various fields such as aviation and fashion. With our own brand "GOLD EN SEED", we aim to unlock the full potential of this material, embodying high-quality and sustainable manufacturing that leaves no one behind.

Agri Communications Tsugaru

Agri Communications Tsugaru Co., Ltd. is a town revitalization company that effectively utilizes local resources through tertiary industrialization. With agriculture at its core, the company places importance on regional collaboration, aiming to contribute to the healthy lives of people and town development. In particular, the company is focusing on promoting "Aka-I Ringo," a rare apple with red flesh that is a specialty of Goshogawara City. By specializing in product development and utilization that utilizes this characteristic, the company is working to create new value for the region and promote its appeal.

Takakura Hawk

Using carefully selected ingredients unique to Aomori Prefecture, we create unique products with sophisticated planning skills, promoting the hidden charms of Misawa City and the region nationwide. By developing high-quality, health-conscious products such as Koso COLA and Misawa Garlic Shio Koji, we aim to revitalize local industries and enhance the value of the Aomori brand. Furthermore, we are a company that plans and sells products that utilize local resources, continuing to create new possibilities for the region for the next generation.

Sabin

As a printing company founded in the Tsugaru region of Aomori Prefecture, we have been deeply involved in the region's traditional culture, the Neputa festival, for many years. In order to pass on the memories of the heroic yet mysterious Neputa paintings, which have been a source of pride for people for over 300 years, to future generations, we have produced miniature kits with the hope of making them a reality. By utilizing our printing technology to give shape to our passionate feelings for the Neputa festival, we continue to carefully communicate the traditional beauty and culture that Tsugaru is proud of both domestically and internationally as "records and memories" that can be enjoyed at hand.

Tsugaru Assembly Neputa/¥6,600
・Tsugaru Assembly Neputa Mini Neputa / ¥1,000 *Only available in store

Sales period
Thursday, January 29, 2026 - Wednesday, February 25, 2026
Sales store
BEAMS JAPAN
BEAMS ONLINE SHOP

Additionally, the following three businesses will be holding tasting and experience events at BEAMS JAPAN (Shinjuku). Please take this opportunity to stop by.

Tasting event date and time
[Agri Communications Tsugaru]
Saturday, February 7, 2026 11:00-15:00

[Takakura Hawk]
February 13, 2026 (Friday) 15:00-17:30
Tuesday, February 24, 2026 15:00-17:30
Trial session date and time
[Hasegawa Iron Works]
S-hook making experience (takes about 5 minutes)
Monday, February 16, 2026 12ː00-20ː00
Tuesday, February 17, 2026 12ː00-20ː00

*Holding times are subject to change without notice.
*Please note that there is a limited supply of each item.