BEAMS BEAMS BEAMS" has launched!

It has been 50 years since Beams was founded in 1976. Over its half-century history, BEAMS has delivered numerous masterpieces to its customers. As a place to once again shine a light on the archives that have colored the history of BEAMS and create new encounters, the official resale service will be launched on Wednesday, February 18, 2026. "BEAMS BEAMS" will start.

"BEAMS digroo" is a service that sells and buys items that staff and customers have purchased and used at BEAMS stores or the official online shop. At the start of the service, there will be approximately 1,000 items, mainly favorites of approximately 250 BEAMS staff. In the future, there are also plans to start purchasing items from BEAMS CLUB members.

This service features a "Search by Decade" feature and a "Staff Column" that allows you to get a feel for the history of BEAMS. The "Staff Column" not only introduces products, but also shares the atmosphere of the era when the clothes were created, behind-the-scenes stories that can only be told now, detailed explanations, and suggestions for mixing styles that combine items with modern items. Each BEAMS staff member will share their "attention to clothing" from their own perspective, making use of their area of expertise.

For all those who love clothes, look forward to a new form of circulation that will create encounters with clothes that are unique to BEAMS.

"BEAMS digroo" service overview