'STARBUCKS STAND by BEAMS' is touring BEAMS HEART, holding limited-time pop-up events at 5 locations.
2026.05.01
STARBUCKS STAND by BEAMS is a new lifestyle project proposed by Starbucks and BEAMS that combines fashion and coffee BEAMS.
This project, which has been well-received and has previously been implemented mainly at pop-up stores in the Kansai region, such as the concept shop "BEAMS NEWS" inside Shinjuku Station, "BEAMS Umeda," and "BEAMS Kyoto," as well as the "Starbucks official online store," will now tour stores carrying "BEAMS HEART BEAMS HEART," which proposes a more accessible lifestyle.
This touring pop-up event will be held at a total of 5 stores in the Kanto and Tokai areas, offering customers the opportunity to actually see and touch the items. A total of 36 items across 15 different styles will be available in stores.
The collection includes the classic "CORE Collection," which symbolizes the project's concept, as well as the "EXTRA Collection," Special order Champion that sold out instantly at the Starbucks official online store. Furthermore, the "SEASONAL Collection," which incorporates trends and seasonality, will feature short-sleeved T-shirts with large graphics of elephants, zebras, and lions native to Kenya printed on the back.
Enjoy a comfortable coffee time with more freedom and creativity through fashion.
Enjoy the unique and inviting atmosphere of BEAMS HEART, where each item showcases its own distinct personality.
Collection Overview
CORE Collection
This is a classic line that symbolizes the project's concept. It includes logo-emblazoned sweatshirts, T-shirts, and other items that are suitable for everyday wear for both men and women.
EXTRA Collection
This line expresses the project from a unique and multifaceted perspective. It features a Reverse Weave® sweatshirt Special order by Champion, which immediately sold out on the online store.
SEASONAL Collection
This line incorporates trends and seasonal elements. This time, the theme is "KENYA," a coffee bean producing region, and the collection proposes items with color schemes inspired by the magnificent nature and culture of Kenya. BEAMS HEART will be offering short-sleeved T-shirts with large graphics of elephants, zebras, and lions that inhabit Kenya printed on the back.
- Event period
- May 2, 2026 (Sat) - May 16, 2026 (Sat)
- Holding store
- ビームス ハート MARK IS みなとみらい、ビームス ハート グランエミオ所沢
- Event period
- May 29th (Friday) - June 7th (Sunday), 2026
- Holding store
- ビームス ハート コクーンシティ、ビームス ハート 名古屋みなとアクルス、ビームス ハート たまプラーザ テラス、 スターバックス公式オンラインストア