Popular restaurants are opening in a relay! Starting August 7th (Friday), 'KAGOME SMILE ON! Cafe' will appear at "BEAMS LIFE Yokohama".
2026.08.04
To celebrate the "KAGOME SMILE ON!" campaign, which proposes the fun of freely drawing pictures using "KAGOME Tomato Ketchup," we will be holding the "KAGOME SMILE ON! Cafe" at "BEAMS LIFE Yokohama," where you can enjoy popular menu items from trendy restaurants. With the theme of "Draw whatever you like, as much as you like. Let's draw whatever you want," popular restaurants will be setting up stalls in a relay format during the event period, offering their popular menu items, so that you can experience the fun of freely drawing pictures on your everyday dishes with "KAGOME Tomato Ketchup." Those who enjoy the target menu items and post a "SMILE ON!" photo on X will be entered into a drawing to win an original bandana designed by popular artist Monkey Studio. Enjoy a "SMILE ON!" experience at "BEAMS LIFE Yokohama" where deliciousness will bring a smile to your face.
KAGOME SMILE ON! Cafe Special Menu
Participating stores
ABOUT | SUNDOWNER Tokyo Omelet
"SUNDOWNER Tokyo Omelet" is a restaurant located in Zushi City, Kanagawa Prefecture.
This popular restaurant continues to captivate many fans every day with its exquisite egg dishes, including omelets with an astonishingly fluffy and creamy texture, made with carefully selected premium eggs called "Taiyo Tamago."
Instagram｜@sundownertokyoomuretsu
ABOUT｜HAL cafe
HAL cafe presents "NY style that can be enjoyed in a movie-like world."
We offer a blissful moment that will satisfy both your heart and your stomach with our luxurious limited-edition plate featuring authentic NY bagels baked fresh in-store every morning, juicy thick-cut bacon, and fresh vegetables.
Instagram｜@halcafe_tokyo
ABOUT | COFFEE & BAKED LOCASA
"COFFEE & BAKED LOCASA" aims to be a place like a warm, welcoming home where you can drop by anytime. From exciting breakfasts featuring generous portions of fresh avocado toast and scrambled eggs, to comforting dishes that bring a moment of relaxation to your everyday life, you'll find a variety of heartwarming options.
Instagram｜@coffeeandbaked_locasa
Special novelty
We're giving away original bandanas designed by popular artist Monkey Studio in a raffle!
Don't miss this opportunity to get your hands on special items that you can only find here!
*While supplies last.
*Please show your post to a staff member.
Monkey Studio
Based on character expression that connects culture and everyday life, the artist creates artwork for a wide range of fields including advertising, publishing, and fashion. While expanding into diverse areas such as brand visuals and products, they have built a unique visual style with a warm and pop worldview.
Instagram｜@monkey_studio____02
- Event period
- Friday, August 7, 2026 to Wednesday, August 19, 2026
- Hours
- 11:00 AM - 5:00 PM (Last Order 4:30 PM)
*It will end as soon as it runs out.
- venue
- ビームス ライフ 横浜（横浜モアーズ1F）
- TEL
- 045-548-5305
Enjoy drawing with "SMILE ON!" even in VR!
"KAGOME SMILE ON! Cafe" has appeared in "Tokyo Mood by BEAMS," a world currently available on the social VR platform VRChat by BEAMS! Enjoy a variety of virtual cafe activities, such as a message game where you draw on omelets with Kagome tomato ketchup, and cafe menu items using tomato ketchup. Enjoy your own version of SMILE ON! in a space that brings smiles!
Special site
https://www.kagome.co.jp/campaign/smileon2026/
*Please check here for details on the KAGOME SMILE ON! X photo submission campaign.