Bring the feeling of "relaxation" into your daily life. An unusual collaboration has come to fruition! <Hoshizaki x SAUNA BOY x BEAMS HEART > On sale July 17th (Friday)
2026.07.17
This time, a unique triple collaboration has been realized between Hoshizaki, a manufacturer of food service equipment such as ice makers, SAUNA BOY, a sauna apparel brand, and BEAMS HEART.
Combining the "ultimate coolness," "relaxing time," and "comfort" of the three companies, we will release a special item on July 17th (Friday) that shines with the contrast of "warmth" and "cold."
The logo features the penguin that symbolizes Hoshizaki, and a refreshing design with ice as the main motif. The items include T-shirts, vinyl bags, and penguin-themed keychains that can be used in everything from saunas to everyday life.
Please check out this collaboration from BEAMS HEART, a lifestyle shop that blends fashion, lifestyle goods, and trendy experiences.
- Release store
- Available at BEAMS HEART stores nationwide and BEAMS ONLINE SHOP.
- Release date
- Friday, July 17, 2026
Collaboration design
The visual design for this campaign was specially created by illustrator Yuta Mihira. Centered around the motifs of "penguins" and "ice," which symbolize Hoshizaki, the design incorporates typography that expresses the feeling of a block of ice, a limited-edition logo depicting a penguin relaxing on ice, and artwork for "TOTONOI CLUB" scattered with sauna gear, resulting in a playful and refreshing world.
<Hoshizaki x SAUNA BOY x BEAMS HEART >
T-SHIRTS
Price: ¥5,500 each
Size: S, M, L, XL
SHORTS
Price: ¥5,500 each
Color: gray, black
Size: S, M, L, XL
SAUNA HAT
Price: ¥4,400
Size: one size
TOWEL
Price: ¥2,750
Size: one size
CLEAR POUCH
Price: ¥3,850
Size: one size
BAG
Price: ¥3,850
Size: one size
THERMO KEY CHAIN
Price: ¥1,650
Size: one size
PEN GUIN KEY CHAIN
Price: ¥1,870
Size: one size
Hoshizaki Co., Ltd.
Hoshizaki is a global food service equipment manufacturer that developed Japan's first fully automatic ice maker. Through original products based on unique technologies and prompt, high-quality service, we provide our customers with a comfortable and efficient food environment. Our headquarters are located near the legendary site of the Battle of Okehazama in Toyoake City, Aichi Prefecture. Our symbol is an Adélie penguin.
Official website: https://www.hoshizaki.com/
SAUNA BOY
SAUNA BOY a brand launched in 2018 by an anonymous creative group that operates on a purely personal basis. It's for any location with a sauna.
Official website: https://saunaboy.net
Official Instagram: @weekly_sauna_boy
Having grown primarily from outlet stores, BEAMS HEART BEAMS HEART reborn in Spring 2026 as a lifestyle shop packed with fashion, lifestyle goods, and exciting experiences. Fashion wear that reflects the spirit of the times. Lifestyle goods that can be enjoyed not just as everyday items, but as an extension of fashion. Furthermore, through collaborations with globally popular characters and sports teams, we aim to positively transform our customers' daily lives. As BEAMS closest to everyday life, it is a brand that delivers joy not only on special occasions, but also in the small moments of ordinary days.
Official website of BEAMS HEART
Official Instagram