BEAMS produces official goods for Sanfrecce Hiroshima. The second item is an embroidered tote bag!


BEAMS has produced official goods for Sanfrecce Hiroshima, a soccer club affiliated with the Japan Professional Soccer League.

The long-awaited second edition features canvas totes embroidered with Hiroshima tourist spots and messages. Tourist spots that are symbols of Hiroshima such as Peace Memorial Park and Miyajima, stars representing the number of titles currently won by Sanfrecce Hiroshima, and the six rivers flowing through Hiroshima city that are also expressed in the club emblem. We have designed the proposal of ``Sanfrecce Hiroshima'' with attention to detail, such as imagining it with light blue lines.

The main logo design was created by IC4DESIGN, a Hiroshima-based design team active around the world.

Sales will begin at 15:00 on Saturday, September 10, 2016 at Edion Stadium Hiroshima, the main stadium of Sanfrecce Hiroshima. A must-see for fans. Please come and see us at the venue.
*Please note that the first sacoche and bandana are sold out.

Second edition

embroidered tote bag
Price: ¥9,936 (tax included)
Color: violet, olive
Size: 36 x 53 x 18cm

First shot

Price: ¥3,456 (tax included)
Color: violet, pink, black
Size: 26.5 x 16.5cm
※sold out.

Price: ¥1,269 (tax included)
Color: Violet, saxophone, orange, pink
Size: 54 x 54cm
※sold out.

Release date
September 10, 2016 (Sat) 15:00~
sales place
Meiji Yasuda Life J1 League 2nd Stage Round 11 VS. Omiya Ardija

@Edion Stadium Hiroshima Festival Square Goods Special Shop (Outside)

*Not available at BEAMS stores or "BEAMS Online Shop". Please note.