We're collaborating with "Utsurun-desu" to celebrate its 40th anniversary!

To commemorate the 40th anniversary of the "Utsurun-desu," the world's first disposable camera with a built-in lens, which was launched in 1986, and the 10th anniversary of BEAMS JAPAN, a special limited-edition collection has been created with the theme of "the joy of carrying it around as a fashion item." The collection includes a camera body set with an orange Special order cover inspired by the original design, as well as a braided strap, bag, cap, album, and more.