A one-night-only event to convey the charm of snow culture will be held in Nozawa Onsen Village, Nagano Prefecture

BEAMS and the brands < SALOMON >, < ARC’TERYX >, and < ATOMIC> developed by Ameer Sports Japan Inc. and the Nozawa Onsen Ski Resort, will hold a one-night-only event on Friday, January 24, 2020, in Nozawa Onsen Village, Nagano Prefecture.

BEAMS and Amer Sports Japan Co., Ltd. have been promoting ways to enjoy outdoor culture through their products. ``SNOW MEETING in NOZAWA ONSEN'' goes beyond product development and sales, and is held to convey the charm of snow culture to the fullest through events held in Nozawa Onsen Village, where après-ski activities are abundant.

This event will be held at two stores, "Tanuki Nozawa" and "HEAVEN", which are located on Oyu Street in Nozawa Onsen Village.
The lineup includes a gorgeous lineup of DJs, including AAAMYYY, who is in charge of Tempalay's chorus synthesizer, Cony Plankton, who plays guitar and vocals from TAWINGS, and "YACHA," a unit made up of models Yuki Mihara and Minaya Asano.

After working up a sweat skiing or snowboarding, we have prepared an event where you can not only enjoy hot springs and sightseeing, but also enjoy music to end the day.

In addition, a pop-up shop titled "SNOW MEETING" will be held at "BEAMS Harajuku" from January 10th (Friday) to January 26th (Sunday).
During the exhibition, we will be displaying the "White Line" of the snow activity line of < ARC’TERYX >, which is not normally available, as well as hard goods from <ATOMIC> and < SALOMON >, and we will also offer a rich lineup of other products.

We hope that many people will be interested in snow culture by providing opportunities to think about and experience snow culture through the sale of products in the city and through experiences at events in the snowy mountains.