A collaboration project between four of Japan's leading candy manufacturers and "BEAMS JAPAN" will start on April 6th!
2022.04.06
From Wednesday, April 6, 2022 to Sunday, May 8, 2022, four of Japan's leading candy manufacturers, Yaokin, Tyrol Choco, Yuraku Seika, and Oyatsu Company, will team up with BEAMS JAPAN Japan. We are starting a collaborative project called ``Dagashi Japan'' to boost the candy culture of Japan.
Even in the midst of changing times, the deliciousness of candy and the excitement you feel when you pick it up remain the same. A candy shop is an entertainment space where you can not only buy sweets but also enjoy communicating with the children gathered together and with the shop owner. This is a collaboration project that focuses on the culture of dagashi in order to connect it to the future, and is a nostalgic experience for adults and a refreshing experience for children.
“Dagashi Japan” special items
In a future where the goodness of candy is inherited, the owner of a candy shop may be a robot! ? Based on this story setting, illustrator Ryo Kaneyasu has drawn the key characters ``robot'' and an unreadable ``future language.'' In addition to special items featuring Ryo Kaneyasu's illustrations, we also have many Special order items that convey the charm of dagashi. Pay attention to the intricate details that will make you want to share it with someone!
*For some products, each person can purchase up to one item of each color.
This may change depending on the situation.
For details, please contact the store that carries it.
The first special movie in which the presidents of each company appear and uniquely explain how to use limited collaboration goods!
“Mirai’s Business Card Exchange Edition”
“Mirai’s Business Card Exchange Edition”
Click here for the continuation of the video and the LOOK by BEAMS staff!
Store limited lottery project
For those who purchase "Dagashi Japan" items, we will hold a lottery where you can win a luxury candy set. Please experience the excitement of picking up candy!
Implementing stores: “BEAMS JAPAN (Shinjuku)”, “BEAMS JAPAN Shibuya”, “BEAMS JAPAN Kyoto”
*It will end as soon as it runs out.
*You cannot choose the combination of sweets.
- *Due to the influence of the new coronavirus, business days and hours may change. Please contact each store.
- Event period
- April 6th (Wednesday) - May 8th (Sunday), 2022
- Holding store
- ビームス ジャパン（新宿）
ビームス ジャパン 渋谷
ビームス ジャパン 京都
BEAMS ONLINE SHOP
Precautions regarding new coronavirus infection countermeasures
・Please thoroughly disinfect your hands upon entering.
・Please make sure to wear a mask when entering. Customers who are not wearing a mask may be refused entry.
・Please refrain from visiting if you are not feeling well, such as coughing, fever, shortness of breath, feeling sluggish, headache, sore throat, or unusual smell or taste.
・When the store is crowded, entry may be restricted at the discretion of the staff. Please note.
・Please refrain from talking loudly inside the store.
・店内では他のお客様とのソーシャルディスタンスの確保をお願いいたします。
Thank you for your understanding and cooperation.