We will be holding a “Flip Collar Exhibition” by HOUGA, a dress brand where you can express yourself freely.
2022.05.13
HOUGA is a brand started by designer Moe Ishida in 2019. With the theme of "Unbirthday Party Dress", we propose that you can wear your favorite dress in your daily life and live freely.
This time, Vermeerist BEAMS Vermeerist BEAMS picked up a false collar from the brand's 2022 Spring/Summer collection. We have a wide variety of handmade collars made from various textiles. Additionally, the collars are available in an assortment, allowing you to find your own special item.
Furthermore, during the period, those who purchase items from the same brand will receive a brooch as a novelty gift.
Please take this opportunity to visit our store.
*Novelties will be handed out on a first-come, first-served basis. Also, since there is a limited number of items, the sale will end as soon as they are gone. Please note.
Instagram LIVE
We will welcome HOUGA designer Moe Ishida and perform a live Instagram broadcast of the event with Vermeerist BEAMS director Inuzuka. Please take a look!
[Distribution date and time] May 19th (Thursday) 20:30~
[Distribution account]〈Vermeerist BEAMS〉Instagram account (@vermeeristbeams)
- Event period
- May 20th (Friday) - May 31st (Tuesday), 2022
- Holding store
- Vermeerist BEAMS
Jingumae Terrace B1F, 3-25-15 Jingumae, Shibuya-ku, Tokyo
@vermeeristbeams
HOUGA |
“It’s vague, but it’s a story about a country that definitely exists somewhere.”
The world that was created by chance is not necessarily the world that best suits you.
Like an adult, like a woman, like a man, like a mother...
HOUGA's dresses are dresses that connect all people, regardless of era, age, gender, etc., to the ``inherent world'' that lies within them.
With the hope that everyone can reach their own world...
HOUGA is a dress brand that develops dresses that can be shaped and worn in any way you want, based on the concept of "Unbirthday Party Dress." The brand name, HOUGA, comes from the Japanese word for ``sprout'' and means budding, signs, and liberation from a sense of confinement. This dress allows you to express yourself freely according to your diverse values and emotions and feelings that change from day to day.
https://houga.jp/
@_houga_
Moe Ishida
Born in Saitama in 1988.
Graduated from Keio University Faculty of Letters, Department of Aesthetics and Art History, and E-mode Japon Tokyo Campus.
Winner of the 86th Soen Award Honorable Mention and the 11th YKK Fastening Award Excellence Award.
She experienced planning FRAPBOIS at BIGI Co., Ltd. and quit after giving birth.
“HOUGA” started in the spring/summer season of 2019.
@moeishida_houga