“DIRTY HARD BLING”, the second collection of “FUTURE ARCHIVE”, will be available from January 19th (Friday)

After holding two pop-up events since its launch in 2022, it opened a physical store along Meiji Dori in Harajuku last summer.
"FUTURE ARCHIVE", which is strengthening its presence as a unique independent label even though BEAMS is full of individuality, will release its 2024 spring/summer season, its second full collection season, in January. We will launch on the 19th (Friday).

This season's theme is "DIRTY HARD BLING," and the chaotic culture of the 2000s is used as a reference.
The dirty London street mood, which is currently a global movement, and the decorative celebrity fashion that took the world by storm in the early 2000s. This is a collection compiled from FUTURE ARCHIVE 's perspective of the ``nourish'' of today's youth, such as gyaru culture, which has matured as a major movement in Japan.

Japanese-made denim wear with hard product processing is a key item that symbolizes this season's collection.
It has a dirty taste that is different from the natural aging of old clothes, which is reminiscent of the premium denim of the time.
A somewhat overmatched wardrobe that actively incorporates flashy motifs such as crosses and skulls, as well as sexy elements. The coined word, which is a combination of three words that symbolize these elements, has become the season's theme.

In contrast to the previous season's focus on retro-futuristic Y2K techwear, this lineup has a dustier, more rugged UK feel.

` FUTURE ARCHIVE'', whose backbone is the passion of real-time youth, renews its logo every season to match the collection theme.
Our goal is not to follow trends created by media or companies, but to package fresh styles cultivated on the streets as high-quality clothing that will last 10 or 20 years from now. This is the vision of `` FUTURE ARCHIVE.''