"Lovely Family Day" will be held at "Kodomo BEAMS (Daikanyama)" on Saturday, April 13th! This event will celebrate the release of BEAMS staff's personal book series "I AM BEAMS" vol.6.

2024.04.03

As Vol. 6 of "I AM BEAMS," a personal book series that brings together the charms of BEAMS staff members who are deeply committed to fashion and lifestyle, we are pleased to announce the release of "MOM & KIDS DIALOGUE" by Mami Minamimura, director of < Kodomo BEAMS >, < B:MING by BEAMS (B:MING by BEAMS) Kids' Director, in the form of a book titled "Tips for enjoying life with your children! Tips for Enjoying Life with Children! by Asami Minamimura, Kids Director, will go on sale at BEAMS stores and BEAMS ONLINE SHOP from April 13 (Sat.). An event "Lovely Family Day" will be held at Kodomo BEAMS (Daikanyama) on April 13 (Sat), the same day as the book's release at BEAMS.

In addition to the advance sale of the book, the event will feature a workshop called "Let's Make a Carp Streamer!" with artist BABA CHISA, as well as a collaborative project with family life magazine "HugMug" called "HugMug x Kodomo BEAMS Family Snap Photo Session." Please come along to this special event, which contains Minamimura's message that "I want you to spend a lovely day like an anniversary enjoying fashion with your family."

In addition, customers who purchase the book at select BEAMS stores will receive a free "assembly toolbox" on a first-come, first-served basis.

Event overview

Date and time
Saturday, April 13, 2024 10:00-17:00
Holding store
Kodomo BEAMS (Daikanyama)
(1F, 19-7 Sarugakucho, Shibuya-ku, Tokyo)

※「こども ビームス(代官山)」には駐車場、駐輪場はございません。店舗周辺の公道やスペースへの駐車、駐輪は禁止となりますので、お近くの駐車場、駐輪場をご利用ください。

SPECIAL CONTENTS

Workshop: "Let's make carp streamers!"

We will invite artist BABA CHISA to hold a workshop where you can make your own carp streamers.
From a sustainability perspective, the workshop will use scraps from the production of BEAMS children's clothing as materials. We value the sensibility of using your hands and encourage your children to be creative. Please join us for this workshop.Advance reservation required (lottery)Please read the notes on the application form before submitting your application.

Workshop overview

event date
Saturday, April 13, 2024
open time
10:00-11:30 / 13:00-16:30 (starts every 30 minutes)
Holding store
Kodomo BEAMS (Daikanyama)
Entry fee
¥2,200 (tax included)
Time required
Approximately 30 minutes
What you can take home
One carp streamer
Advance reservation period
Wednesday, April 3, 2024, 18:00 - Monday, April 8, 2024, 23:59
Winner announcement
Wednesday, April 10, 2024

Notes

*Winners will be notified by email and on BEAMS Club member personal page on Wednesday, April 10th, 2024.
*Only BEAMS Club members can apply. (Click here to register as a member)
*We cannot respond to inquiries via phone or email.
*If multiple entries are made using the same name, account, etc., or if there is insufficient information on the application form, the entries will be invalidated regardless of the reason.
*If you have set up to receive spam email, please set it so that you can receive emails from "info@beams.co.jp".
*Please note that we cannot reply to "info@beams.co.jp".
*Event contents are subject to change without notice. Please note.
*The personal information you enter will not be used for any purpose other than the lottery for this survey. We will not provide your personal information to third parties without your consent. We will appoint a person in charge of managing the personal information we collect, and will implement proactive safety measures to prevent loss or leakage.

BABA CHISA

Graduated from Kyoto University of Art and Design in 2012.
Since 2020, she has been creating embroidered objects and installations using plant-dyed fabric and thread. She also creates illustrated artwork and holds workshops for kids.

Instagram: @baba_chisa

HugMug × Kodomo BEAMS Family Snap Photoshoot

Family Snap, a hugely popular project from family life magazine "HugMug", is coming to "Kodomo BEAMS"! Why not take some commemorative photos with your family in their favorite outfits?
We look forward to your participation, moms, kids (ages 0-8), and dads!

Family SnapAdvance reservation required (lottery)Please read the notes in the application form below before applying.

event date
Saturday, April 13, 2024
open time
10:00-13:00 (Reservations must be made every 30 minutes)
Holding store
Kodomo BEAMS (Daikanyama)
Entry fee
free
Lottery reception date and time
Wednesday, April 3, 2024, 18:00 - Monday, April 8, 2024, 23:59
Winning stream
Wednesday, April 10, 2024

Notes

*Winners will be notified by email and on BEAMS Club member personal page on Wednesday, April 10th, 2024.
*Only BEAMS Club members can apply. (Click here to register as a member)
*The age of mom and dad does not matter.
*Children and either mom or dad must attend.
*We cannot respond to inquiries via phone or email.
*If multiple entries are made using the same name, account, etc., or if there is insufficient information on the application form, the entries will be invalidated regardless of the reason.
*If you have set up to receive spam email, please set it so that you can receive emails from "info@beams.co.jp".
*Please note that we cannot reply to "info@beams.co.jp".
*Event contents are subject to change without notice. Please note.
*The photographs and information taken will be used on BEAMS' official website and social media, HugMug's web magazine, magazines, social media, and partner media.
*The personal information you enter will not be used for any purpose other than the lottery for this survey. We will not provide your personal information to third parties without your consent. We will appoint a person in charge of managing the personal information we collect, and will implement proactive safety measures to prevent loss or leakage.

"Picture Book Exchange" now permanently available!

The "Picture Book Exchange Club", which has been held for a limited time and has been well received, allows you to exchange picture books that you no longer read at home for other picture books. Starting Saturday, April 13th, it will be permanently set up at Kodomo BEAMS (Daikanyama) as the "Picture Book Exchange Centre".

Notes

・In accordance with the Secondhand Goods Dealings Act, you will be required to fill out your personal information and present identification. This is not required if you are only making a donation.
・The maximum number of books you can bring in is 3. Please note that we cannot return books you provide.
The following picture books cannot be exchanged:
1) If there are issues with reading the picture book, such as missing pages or doodles on the pictures.
② Picture books with names written on the back cover or elsewhere (including books with names erased with a magic marker, etc.).

Gift of "Assembled Tool Box"

A special toolbox will make craft time with your child a part of your daily routine. We have prepared an "assembly toolbox" with the hope that you will enjoy cleaning up even more. It will be given away on a first-come, first-served basis to those who purchase this book at select BEAMS stores, including "Kodomo BEAMS (Daikanyama)".

Novelty distribution stores
ビームス 立川
Kodomo BEAMS
ビームス 銀座
ビームス 神戸
こども ビームス 軽井沢
BEAMSING LIFE STORE by BEAMS LaLaport TOKYO-BAY store
ビーミング ライフストア by ビームス アーバンドック ららぽーと豊洲店
ビーミング ライフストア by ビームス 天王寺ミオ
ビーミング ライフストア by ビームス たまプラーザ テラス店
ビーミング ライフストア by ビームス ららぽーと横浜店
ビーミング ライフストア by ビームス ららぽーと柏の葉店
B:MING LIFE STORE by BEAMS Shin-Shizuoka Cenova
ビーミング ライフストア by ビームス アミュプラザ長崎店
ビーミング ライフストア by ビームス くずはモール店
ビーミング ライフストア by ビームス イクスピアリ店
ビーミング ライフストア by ビームス コクーンシティ店
ビーミング ライフストア by ビームス ららぽーとEXPOCITY店
B:MING LIFE STORE by BEAMS LaLaport Tachikawa Tachihi Store
ビーミング ライフストア by ビームス グランエミオ所沢店
ビーミング ライフストア by ビームス ラゾーナ川崎プラザ店
ビーミング ライフストア by ビームス テラスモール湘南店
ビーミング ライフストア by ビームス MARK IS みなとみらい店
ビーミング ライフストア by ビームス ららぽーと名古屋みなとアクルス店
B:MING LIFE STORE by BEAMS mozo Wonder City

Notes

- Purchases made at BEAMS stores other than the designated stores, BEAMS ONLINE SHOP, other bookstores nationwide, and online bookstores are not eligible for the novelty distribution.
・Novelties will not be distributed if you order and purchase from a BEAMS store other than the designated store.
・The number of novelties is limited. Please note that the distribution end timing may vary depending on the store.
・Novelties cannot be returned or exchanged. Thank you for your understanding.

BEAMS advance sales have started!
I AM BEAMS Vol.6 "MOM & KIDS DIALOGUE: Tips for enjoying life with your children!"

Vol. 6 of the BEAMS staff's personal book series "I AM BEAMS" focuses on Asami Minamimura, the director of kids at < Kodomo BEAMS > and B:MING by BEAMS >. We unravel her personal side, from her passion for fashion and interior design, to her family life and work, as she is a versatile woman who is active in a wide range of fields, from purchasing from overseas to product planning. We hope you enjoy this book, which is full of tips for daily life, such as how to enjoy life as a mother raising children and what "adults can do now for the future of children."

Author: Asami Minamimura
List price: 1,760 yen (tax included)
Publisher: Begin Co., Ltd. / Published and distributed by: Sekai Bunkasha Co., Ltd.

ASAMI NAMURA

Joined BEAMS in 2004. Responsible for store staff, visual merchandiser, and ladies director of B:MING by BEAMS. After returning to work after maternity and childcare leave, she served as the director of two labels, `` Kodomo BEAMS'' and `` B:MING by BEAMS'', and was active in a wide range of activities, including purchasing from overseas and product planning. My hobbies are children's clothing and interior design. The lifestyle of parents and children that they share on SNS is attracting attention.

Instagram: @chami1222

What is I AM BEAMS?

This is a personal book series by the staff of BEAMS, one of Japan's leading select shops. From the collections and culture that serve as sources of creative inspiration to the fashion and lifestyle honed through a unique sense of aesthetics. We will highlight the individuality and sense of each staff member and develop unique content full of diversity.