The fifth collaboration between RURU MARY'S and BEAMS COUTURE will be released on Friday, February 6th!
2026.01.30
RURU MARY'S is a brand that has been gaining attention for its chocolate-based sweets. BEAMS COUTURE felt a strong affinity with RURU MARY'S's worldview and product collection, leading to the creation of this collaboration.
This initiative, which has garnered positive feedback with each iteration, is now in its fifth installment. In addition to the highly popular jersey and quilted series, a wide-ranging lineup of 13 items will be released on Friday, February 6, 2026, including a gorgeous basket bag featuring the iconic rose in three-dimensional hand-embroidered detailing, and newly introduced knit items.
Enjoy the Valentine's season with this playful collection.
- release date
- Friday, February 6, 2026
- Expanding stores
- BEAMS ONLINE SHOP, BEAMS Shinjuku, BEAMS Nagoya, BEAMS Ikebukuro, BEAMS Yokohama East Exit, BEAMS Tachikawa, Beams BEAMS JAPAN Shibuya, BEAMS Street Umeda, BEAMS Ebisu, BEAMS Kichijoji, BEAMS Musashi-Kosugi, BEAMS Machida, BEAMS Omiya, BEAMS Kanazawa
*All stores other than BEAMS ONLINE SHOP will be selling the product for a limited time from Friday, February 6th to Saturday, February 14th, 2026.
Terms of sale
*Sales will begin on the BEAMS ONLINE SHOP as soon as they are ready.
*Reservations, layaways, and mail order (cash on delivery) are not accepted.
*The visuals and images shown may appear different in color from the actual product depending on the shooting environment and monitor settings.
*Due to different arrival times, Item number listed below will be sold in stores in two batches, on the 6th and the 8th. Thank you for your understanding.
Furthermore, it is still unclear when the product will arrive after that date.
[Product Item number] 18-61-0035-410 RURU MARY,S Hand-embroidered Petit Basket Bag
RURU MARY'S Hand-embroidered Basket Bag
Price: ¥14,300 (inc.tax)
Color: Pink, Blue
RURU MARY'S Hand-embroidered Basket Bag
Price: ¥14,300 (inc.tax)
Color: Pink, Blue
RURU MARY'S Hand-embroidered Petit Basket Bag
Price: ¥12,100 (inc.tax)
Color: Pink, Blue
RURU MARY'S Hand-embroidered Petit Basket Bag
Price: ¥12,100 (inc.tax)
Color: Pink, Blue
RURU MARY'S Reversible Quilted Bag with Cooler Pocket
Price: ¥9,900 (inc.tax)
Color: Blue
RURU MARY'S Floral Tigre Jersey Top
Price: ¥33,000 (inc.tax)
Color: Pink, dark green
RURU MARY'S Reversible Quilted Bag with Cooler Pocket
Price: ¥9,900 (inc.tax)
Color: Blue
RURU MARY'S Floral Tigre Jersey Top
Price: ¥33,000 (inc.tax)
Color: Pink, dark green
RURU MARY'S Flower Tigre Jersey Pants
Price: ¥22,000 (inc.tax)
Color: Pink, dark green
RURU MARY'S Flower Tigre Jersey Pants
Price: ¥22,000 (inc.tax)
Color: Pink, dark green
RURU MARY'S Flower Tigre Jersey Skirt
Price: ¥19,800 (inc.tax)
Color: Pink, dark green
RURU MARY'S Flower Tigre Jersey Skirt
Price: ¥19,800 (inc.tax)
Color: Pink, dark green
RURU MARY'S Chocolate Sable Jacquard Top
Price: ¥33,000 (inc.tax)
Color: Black, Bordeaux, Blue
RURU MARY'S Chocolate Sable Jeans
Price: ¥22,000 (inc.tax)
Color: Black, Bordeaux, Blue
RURU MARY'S Chocolate Sabres Skirt
Price: ¥19,800 (inc.tax)
Color: Black, Bordeaux, Blue
RURU MARY'S Jacquard Knit Outerwear
Price: ¥38,500 (inc.tax)
Color: Dark green, blue
RURU MARY'S Hand-embroidered knit vest
Price: ¥29,700 (inc.tax)
Color: Ecru, dark green
RURU MARY'S Chocolate Sable Jacquard Top
Price: ¥33,000 (inc.tax)
Color: Black, Bordeaux, Blue
RURU MARY'S Chocolate Sable Jeans
Price: ¥22,000 (inc.tax)
Color: Black, Bordeaux, Blue
RURU MARY'S Chocolate Sabres Skirt
Price: ¥19,800 (inc.tax)
Color: Black, Bordeaux, Blue
RURU MARY'S Jacquard Knit Outerwear
Price: ¥38,500 (inc.tax)
Color: Dark green, blue
RURU MARY'S Hand-embroidered knit vest
Price: ¥29,700 (inc.tax)
Color: Ecru, dark green
RURU MARY'S Reversible Quilted Coat
Price: ¥39,600 (inc.tax)
Color: Blue
RURU MARY'S Reversible Quilted Coat
Price: ¥39,600 (inc.tax)
Color: Blue
RURU MARY'S Reversible Quilted Skirt
Price: ¥26,400 (inc.tax)
Color: Blue
RURU MARY'S Reversible Quilted Skirt
Price: ¥26,400 (inc.tax)
Color: Blue
Selling sweets
Chocolate sable: 2 pieces for 410 yen (inc. tax)
8 sheets: 1,404 yen (inc. tax)
Flower Tigre 2 pieces 864 yen (inc. tax)
Flower Tigre (Almond Caramel)
4 pieces: 1,944 yen (inc. tax)
- Expanding stores
- BEAMS Shinjuku, BEAMS Machida, BEAMS Yokohama East Exit
Featured Feature
Get great deals on ready-to-use items that can be used until spring!
This is an "instant use item" that is versatile and mix and match-effective, so now is the time to get your hands on it wisely.
Now that winter is coming to an end, it's a great time to stock up on items for the coming season! We've prepared items that will last you a long time, from now until early spring, even while it's still cold.
Related Items
-
RURU MARY'S / Hand-embroidered basket bag¥14,300 -
RURU MARY'S / Hand-embroidered knit vest¥29,700 -
RURU MARY'S / Reversible Quilted Skirt¥26,400 -
RURU MARY'S / Flower Tigre Jersey Top¥33,000 -
RURU MARY'S / Chocolat Sable Jersey Top¥33,000 -
RURU MARY'S / Jacquard knit outerwear¥38,500 -
RURU MARY'S / Reversible Quilted Coat¥39,600 -
RURU MARY'S / Flower Tigre Jersey Pants¥22,000 -
RURU MARY'S / Chocolat Sable Jersey Pants¥22,000 -
RURU MARY'S / Flower Tigre Jersey Skirt¥19,800 -
RURU MARY'S / Chocolat Sable Jersey Skirt¥19,800 -
RURU MARY'S / Reversible Quilted Bag with Cooler Pocket¥9,900 -
RURU MARY'S / Hand-embroidered small basket bag¥12,100
