To celebrate its 10th anniversary, BEAMS JAPAN is embarking on the "BEAMS JAPAN POP UP TOUR"! Next up is "BEAMS Niigata"!

BEAMS JAPAN, which has been showcasing the charms of Japan since April 2016, has celebrated its 10th anniversary.

To showcase the fascinating items that BEAMS JAPAN has encountered over the past 10 years, we will be holding the "BEAMS JAPAN POP UP TOUR" from Thursday, April 23, 2026 to Wednesday, February 24, 2027.

Over the course of 10 months, the "BEAMS JAPAN POP UP TOUR" will visit BEAMS in 10 cities across Japan, bringing popular BEAMS JAPAN items as well as a variety of special Special order items commemorating the 10th anniversary to customers nationwide. Furthermore, new products with local connections will be available for pre-sale at each participating store.

We look forward to seeing you at your local BEAMS.

At BEAMS Niigata, the third city to feature the product, a set of a triangular daruma doll made in collaboration with Minato GATA Honpo and a paper balloon made by Isono SOUVENIR Seizojo will be available for pre-sale.

This special three-piece set includes a triangular daruma doll, a local folk toy beloved as a good luck charm symbolizing "falling seven times and getting up eight," and Mount Fuji incorporated into its distinctive form. It also includes a paper balloon from Izumo Town, Niigata Prefecture, which is the only place in Japan where paper balloons are handmade.

Please take a sneak peek at this initiative born from the shared vision between NII GATA SOUVENIR CLUB, which supports the revitalization of manufacturing culture and the transmission of technology through its products, and BEAMS JAPAN.

Triangular Daruma doll & paper balloon (small): 2,530 yen (tax included)
Triangular Daruma doll & paper balloon (medium): 3,630 yen (tax included)
Triangular Daruma doll & paper balloon (large): 4,730 yen (tax included)

Our next stop is "BEAMS Maihama"!