"B:MING LIFE STORE by BEAMS Lalaport Toyosu" will be reborn as "BEAMS Toyosu," a new hub that enriches your lifestyle.
2026.04.10
The "B:MING LIFE STORE by BEAMS Lalaport Toyosu," which closed its doors on Sunday, January 30, 2026, will be reborn as "BEAMS Toyosu" on Friday, April 24.
BEAMS offers a diverse lineup, from casual wear for men and women that adds color to everyday life, to dresses and accessories for special occasions. More than just a shop, we aim to be a special place that is close to the daily lives of local residents and each customer who visits Toyosu, providing a comfortable time and a place of community that makes everyday life more comfortable and fulfilling.
In addition, to commemorate the reopening, we have prepared special novelty items and content that condense the diverse essence that BEAMS has cultivated over the years.
In addition to a trunk show by Paraboot, a brand embodying French tradition, on April 25th (Sat) and 26th (Sun), HAPPY OUTSIDE BEAMS, a brand that proposes ways to enjoy outdoor activities, will host an experiential event themed around "outdoor play" in a spacious BEAMS.
Encountering meticulously crafted "things" and experiencing exhilarating "events" that can only be found here—please enjoy this lively and special opening period, packed with both.
All of our staff are looking forward to seeing you at the newly renovated "BEAMS Toyosu".
TOPICS
Paraboot TRUNK SHOW to be held!
Since its founding, the French shoe brand Paraboot has continued to uphold its traditional manufacturing methods. To commemorate the reopening of the store, we will be holding a trunk show that is overwhelmingly popular every season.
During this period, you can see an impressive variety of shoes, including Special order men's and women's models, as well as rare models that are not usually available in stores. Find your perfect pair of shoes that combines durability and elegance and will last a lifetime.
- Date and time
- April 24th (Fri) - May 10th (Sun)
We're giving away a special bag to celebrate the renewal!
Starting Friday, April 24th, we will be giving away a special gift to the first BEAMS CLUB members who spend ¥15,000 (including tax) or more. Don't miss this opportunity to get your hands on this uniquely designed bag that is so characteristic of BEAMS.
To commemorate this grand reopening, we have prepared two types of special novelty items starting from Friday, April 24th.
*Due to limited quantity, it will end as soon as it runs out.
■First release: BEAMS 50th Anniversary Tote Bag
Thanks to your support, BEAMS is celebrating its 50th anniversary since its founding in 1976. As a token of our gratitude, we have prepared a portable tote bag featuring artwork that illustrator Hiroshi Nagai has created for BEAMS over many years.
Distribution period: From April 24th (Fri)
■Second release: Special bag to commemorate the grand reopening
We have prepared a rare nylon tote bag exclusively for our grand reopening. Based on BEAMS signature colors, it is packable and convenient for carrying around.
Distribution period: From April 29th (Wednesday, public holiday)
[Distribution Conditions] Starting April 24th (Friday), this will be given to the first BEAMS CLUB members who spend 15,000 yen (including tax) or more.
*Due to limited quantity, it will end as soon as it runs out.
DOUBLE POINT CAMPAIGN
As a token of our gratitude, we will be holding a double points campaign for BEAMS CLUB members from April 24th (Fri) to May 10th (Sun) for 17 days, where you will receive double the usual points.
SPECIAL EVENT
Enjoy outdoor play in the courtyard! 'HAPPY OUTSIDE BEAMS presents PLAY & COLLECT' will be held.
On Saturday, April 25th and Sunday, April 26th, a two-day experiential event, "HAPPY OUTSIDE BEAMS presents PLAY & COLLECT," will be held at the Seaside Deck (courtyard) of Urban Dock LaLaport Toyosu, as part of the outdoor play project "HAPPY OUTSIDE BEAMS" produced by BEAMS.
At the venue, we offer a variety of outdoor activities that will captivate both adults and children, including Mölkky, a popular outdoor game originating in Scandinavia, as well as cornhole, giant Jenga, and radio-controlled car experiences.
Furthermore, there will be a variety of activities to help you take home memories, such as creating your own original coloring can badge and laser-engraved keychains with the <HAPPY OUTSIDE BEAMS > logo.
Additionally, you can also enjoy the newly established "Kids Park" in the same area, where children can play freely.
Furthermore, a stamp rally will be held at the event! Collect stamps by fulfilling the conditions, and depending on the number of stamps collected, you can receive luxurious novelty items such as BEAMS original bubble-blowing kit and original goods from <HAPPY OUTSIDE BEAMS >.
*The number of novelty items is limited.
- Date and time
- April 25th (Sat) and 26th (Sun), 10:00 AM - 5:00 PM
- Venue
- Urban Dock Lalaport Toyosu Seaside Deck (Courtyard)
*In the event of rain, we will announce whether the event will go ahead or not on the official HAPPY OUTSIDE BEAMS Instagram at 5pm the day before the event.
*Depending on the weather conditions, some content may be canceled.
Instagram: @happyoutsidebeams
Reopening date
Friday, April 24, 2026
location
2-4-9 Toyosu, Koto-ku, Tokyo, Urban Dock LaLaport Toyosu 1F
TEL
Hours
10:00〜21:00
Closed
Irregular
Brands
BEAMS
BEAMS PLUS
BEAMS F
Brilla per il gusto
International Gallery BEAMS
Ray BEAMS
Demi-Luxe BEAMS
BEAMS T
bPr BEAMS