BEAMS COUTURE presents exciting collaboration items with Sanrio characters, available from June 26th (Friday).

From BEAMS COUTURE BEAMS COUTURE a label that embraces the concepts of remaking and handcrafted items, comes a special collaboration with Sanrio Characters, a beloved franchise across generations, developed by Sanrio Co., Ltd., which will be released on Friday, June 26, 2026.

The popular "Hello Kitty Pouch," which was a hit in 2024, is making a comeback, and the lineup will now include Cinnamoroll, My Melody, and Kuromi. In addition, a new "plush necklace" that is the same size as the pouch will be added to the collection.
We paid meticulous attention to every detail, from material selection and coloring to the smallest details, to create designs that bring out the charm of each character, so that adults can enjoy them too.
The plush necklace has a compartment for storing small items such as lipstick, and can be styled in various ways, not just worn around the neck, but also as a crossbody bag or belt.

Please look forward to this heart-fluttering collection that combines the playful spirit unique to BEAMS COUTURE with the cuteness of Sanrio characters.