The 2017 fall/winter season of “BEAMS Harajuku” has started with a new look!

The 2017 fall/winter season of "BEAMS Harajuku", which has been reborn with a new impression, will start on September 15th (Friday).

This season's theme is "Tokyo Formal Attire."

Throughout the store, we will communicate the things and things that BEAMS currently wants to express.

Furthermore, the 10th issue of BEAMS tabloid ``NEW PAPER'' will start being distributed at BEAMS Harajuku and all BEAMS stores nationwide.

“BEAMS Harajuku” will welcome you with an in-store visual using tabloid visuals and various collaboration items that will go on sale from Saturday the 16th. Please enjoy the worldview proposed by BEAMS at Tabloid and BEAMS Harajuku.

TOPICS

THE NORTH FACE

Our first collaboration with THE NORTH FACE, an outdoor brand originating from the West Coast of the United States, has been realized. This lineup is suitable not only for the city, but also for harsh fields such as the mountains, and includes a total of 5 types: shell jackets, pants, insulation jackets, cut-and-sew jackets, and caps. The front of each item has the < THE NORTH FACE > logo embroidered in white, and the back is embroidered in BEAMS' corporate color orange.

Release date: Saturday, September 16, 2017
​Click here for details

orslow

This season, the collection Special order reminiscent of 90's outdoor products, with everything from the molds to the fabrics being custom-made. This is a group of highly original items that express outdoor wear made from synthetic fibers such as nylon and polyester using denim and chambray, which Orslow specializes in.

COMOLI

COMOLI is characterized by its simple and minimal design, using high-quality materials. The first Special order collection from this season includes a coach jacket, loose-fitting easy pants, and a cap made from wool serge reminiscent of school uniforms.

LACOSTE

This season, Special order cotton twill drizzler jackets, easy pants, and caps inspired by classic tennis team uniforms. Each item can be color-matched based on the Ivy element of "team sports" style, where caps and clothing are combined in the same color.

Reebok Classic

Reebok "DMX RUN 10" was introduced in 1997 as the first model to be equipped with "DMX Moving Air Technology", a unique cushioning technology. This model is also popular as a running shoe that symbolizes the brand that led the high-tech sneaker boom in the 90s. This product, which uses the original color developed in 1997, is available exclusively at BEAMS and Reebok stores.

AND MORE...