“BEAMS EYE ON” city guide introducing various parts of Japan from BEAMS unique perspective is now available
2019.07.09
The “BEAMS EYE ON” city guide, which introduces the charms of various parts of Japan from the perspective of BEAMS staff who live in each city, will be distributed free of charge at “BEAMS JAPAN” in Shinjuku, Tokyo, etc. starting Friday, July 12th.
Culture that can only be found in a region, things that can only be obtained there, dishes that can only be eaten locally, people that you can only meet if you go there, and hidden gems that are surprisingly unknown. The “BEAMS EYE ON” city guide is packed with the charms of various parts of Japan, curated by BEAMS.
This time, the first release, we will release a total of 9 cities including `` BEAMS EYE ON SHINJUKU'' focusing on Shinjuku, Shizuoka, Osaka, Kobe, Hiroshima, Fukuoka, Matsuyama, Nagasaki, and Kumamoto. Each guidebook is filled with colorful content that is both practical and enjoyable to read, such as spots frequented by BEAMS staff who live in the area, classic famous restaurants, unique culture, and local stories.
BEAMS stores in each city introduced in the city guide will give out free copies of city guides for that city and neighboring cities, and "BEAMS JAPAN" will give out free city guides for all nine cities.
Please take a look at our store.
“BEAMS EYE ON” City Guide
SHINJUKU
This is the only bowling alley in town.
Even now, as we enter a new era, we recommend nightlife spots in Shinjuku, where the image of the "city that never sleeps" remains strong. ``My hometown is Shinjuku, so I've been going bowling ever since I was a teenager, and I always stop by after drinking with the staff and have a great time.I want it to continue as a cultural heritage born from the Showa era. You can't talk about this city without knowing about the entertainment content that you can enjoy all night long.
Shinjuku Copa Bowl
1-20-1 Kabukicho, Shinjuku-ku, Tokyo
Humax Pavilion Kabukicho 3F/4F
Tel: 03-3220-6947
SHIZUOKA
Shizuoka's soul food full of juicy meat.
A hamburger specialty store that is unique in the prefecture and continues to be loved by locals, saying, ``This is the soul food of Shizuoka citizens.'' 100% ground beef is grilled over high heat over Bincho charcoal, and the meat juices are sealed in on the iron plate. The staff will cut it right in front of you, and you can eat it piping hot. ``The sauce that goes well with rice is also delicious,'' says the chef, whose homemade onion sauce has a Japanese taste with a strong soy sauce flavor. Even women can enjoy it even though it's voluminous.
Charcoal Restaurant Sawayaka Shizuoka Inter Branch
387-1 Nakanoshinmachi, Suruga-ku, Shizuoka City, Shizuoka Prefecture
Tel: 054-654-6166
OSAKA/KITA
A dramatic long-established cafe.
``My favorite coffee shop that I use on a daily basis during my lunch break.Coffee and desserts seem to be popular, but they also have a wide selection of food such as pilaf and curry!'' says Yamazaki. The interior has a calm interior that gives the feeling that it has been quietly watching over the city and its people for 50 years. It's like being in a scene from a novel or a movie, and just being here makes you feel like you're in the middle of a painting, which is probably part of the charm of this cafe, which has a strong Showa-era atmosphere.
Cafe Prince
Umeda Rakutenchi Building, 5-1 Kakuda-cho, Kita-ku, Osaka-shi, Osaka Prefecture
Tel: 06-6361-9627
KOBE
Once you try this bread, you'll be hooked.
Explore famous restaurants in Nishinomiya, Yasumoto's hometown, which is consistently ranked among the top cities to live in. ``Namase Hutte'' is an extremely popular bakery that requires reservations, and says of its appeal, ``I think it will change the way you think about bread with its incredible deliciousness.''
Namase Hutte
1285-221 Namase, Shiose-cho, Nishinomiya City
Tel: 0797-24-2712
HIROSHIMA
An artistic plant that can be placed as a picture.
Eguchi himself has a hobby of tinkering with the soil, and spends time with the various plants placed in his living room. He recommended Kusamura as a ``pioneer who elevated cacti to the level of art.'' Based on the concept of ``plants with nice faces'', the shop owner himself collects unique greenery from his travels throughout Japan. It suggests coordination with a device that brings out individual information. "Every combination of plant and pot is unique."
Kusamura
1F, 1-34 Misashokitacho, Nishi-ku, Hiroshima City, Hiroshima Prefecture
Tel: 082-836-7107
MATSUYAMA
A legendary cup that you want to drink at least once.
A cocktail specialty shop run by Mr. and Mrs. Tsuyuguchi, who are famous as Matsuyama legends (established over 60 years ago!!). A strong drink made by putting whiskey and ice in an 8-ounce tumbler and pouring in carbonated water is called the ``Showa Highball,'' and it has a taste that stands out from the ordinary ones. ``A highball is the standard here. You can enjoy an exquisite cup that brings out the flavor of the whiskey,'' says Nishimoto. Even today, many fans open the doors of Tsuyuguchi in search of the legendary taste.
suntriever dew mouth
2-1-4 Nibancho, Matsuyama City, Ehime Prefecture
Tel: 089-921-5364
FUKUOKA
Old furniture that you want to use carefully.
Iwakoshi has always loved second-hand clothes, which led to his interest in antique furniture. ``We have high-quality furniture that has been purchased in France and England.It seems that new items arrive every week, so the impression inside the store is different every time I go, and just like second-hand clothes, each item has its own unique character,'' says the store. I am enjoying my encounter with furniture. "I bought chairs here before, and they were all well-maintained, so I felt safe buying them."
eel
1-7-12 Yakuin, Chuo-ku, Fukuoka-shi, Fukuoka 1F/2F
tel: 092-406-8035
NAGASAKI
A valuable bookstore where you can learn about the history of the city.
"Nagasaki's history is interesting." Tokunami recently became interested in history after being influenced by a history geek at work. ``I heard that Taishodo Shoten had many history books about Nagasaki, so I went there.It seems that many of the people who buy books are writers and university professors, including books related to the atomic bomb, Christianity, and history of foreign negotiations. There are a variety of books stacked up to the ceiling, including specialized books from around the world.Among them are rare literary books with autographs from famous literary figures!''
Taishodo bookstore
3-12 Kajiyamachi, Nagasaki City, Nagasaki Prefecture
Tel: 095-823-2346
KUMA MOTO
Delicious meat and beautiful space.
``I've always thought that stores that were renovated from old houses were cool, and that they held lively events,'' Fujimoto said, adding that TERRACE always caught his attention every time he passed by. It's a "churrasco-style" restaurant where large pieces of meat are threaded onto iron skewers and grilled over charcoal. The grilled meat is brought to your seat on skewers and cut into pieces right in front of you. ``Dinner is all-you-can-eat, including all-you-can-eat meat and salad bar, so it's a good idea to go with a large group.''
terrace
3-38 Suidocho, Chuo-ku, Kumamoto City, Kumamoto Prefecture
Tel: 096-245-7518
- Distribution start
- Friday, July 12, 2019
- Distribution store
- BEAMS JAPAN
*“ BEAMS JAPAN” distributes copies for all cities.
In addition, BEAMS stores located in the cities where this guidebook was produced will only distribute the guidebooks for the neighboring cities.
[TALK] Vol.27 Yuji Iwai IMA:ZINE CEO, Editor & Futoshi Maeda (BEAMS PRESS)
In this edition of [TALK], we will be delivering a special talk between Yuji Iwai, editor of the “BEAMS EYE ON” city guide, and Futoshi Maeda, press representative for BEAMS.
Do people in Hiroshima really only eat okonomiyaki, or is Shizuoka really the same as tea? We asked both of them, who brilliantly overturned such stereotypes, to tell us about various stories. Please take a look.
www.beams.co.jp/special/talk/27/