The 11th installment of the 40th anniversary of Ray BEAMS! FUMIE=TANAKA × Ray BEAMS will be available from Saturday, September 7th! To commemorate the release, a special event will be held.
2024.08.23

Ray BEAMS Ray BEAMS launched in 1984 as BEAMS' first women's label, will celebrate its 40th anniversary in 2024. As part of a project to celebrate the label's anniversary, we will be launching special items in collaboration with brands that are essential to the expression of Ray BEAMS.
As the 11th installment of its 40th anniversary project, the brand is releasing a capsule collection with Tokyo-based fashion brand FUMIE=TANAKA. Fumie Tanaka, designer of FUMIE=TANAKA, has uniquely interpreted "The Way of Chic," the concept behind the Ray BEAMS label, and will express it in two capsule collections, one for spring/summer 2024 and the other for the fall/winter season.
The theme of the Fall/Winter 2024 FUMIE=TANAKA × Ray BEAMS capsule collection is "Old Mirror." Like an old mirror that reflects not only our surface appearance but also our emotions and feelings, this collection expresses the brilliance of each life and the potential to shine for others. The collection features 15 items that will illuminate you from within, with timeless authentic designs, mirror-like metals, and glittering zirconia as the base.
This collection will be available at select Ray BEAMS stores from Saturday, September 7, 2024. To commemorate the release, a special talk show will be held at BEAMS WOMEN Harajuku, inviting designer Fumie Tanaka. In addition, there will be an earring customization event where you can combine your favorite bead parts.
Don't miss out on this special opportunity.










FUMIE=TANAKA × Ray BEAMS
FUMIE=TANAKA × Ray BEAMS
SPECIAL EVENT
SPECIAL EVENT
❶SPECIAL TALK SHOW
A special talk show will be held by designer Fumie Tanaka.
① Secret story behind the production of Ray BEAMS Special order items
②Q&A from customers
Date and time: Saturday, September 7, 2024, 14:00-15:00
Venue|BEAMS Women Harajuku
Conditions for participation | Anyone can participate. *Priority will be given to customers who have applied in advance.
Regarding application for special talk show
・Lottery reception date and time: Friday, August 23rd, 11:00 to Friday, August 30th, 23:59
・If you make multiple entries using the same name or account, or if there is insufficient information in the application form, your entries will be invalidated regardless of the reason.
・Details will be sent by email on Monday, September 2, 2024.
・If you have set up spam email in order to receive winning emails, please cancel the domain designation below. 『info@beams.co.jp』
・If you wish to cancel after winning, please contact "BEAMS Women Harajuku" (03-5413-6415) at least 3 days in advance.
・On the day of the event on Saturday, September 7th, you may enter the store with one accompanying person. We will ask you to show us the email screen informing you that you have won and an ID to verify your identity.
*Event contents are subject to change without notice. Please note.

❷EARRINGS CUSTOM ORDER
Date and time: Saturday, September 7, 2024 15:30-18:30 (last entry at 18:00)
Venue|BEAMS Women Harajuku
Conditions for participation: Anyone can participate. *We may limit the number of people allowed to enter during peak hours.

novelty
Customers who purchase designated products at BEAMS WOMEN Harajuku or participate in the custom order event will receive a limited edition necklace as a novelty gift.
*Novelty items are limited in quantity and will end as soon as they run out. Please note.
*Novelties are not applicable at stores other than BEAMS WOMEN Harajuku or BEAMS ONLINE SHOP.
- special event
- event date
- Saturday, September 7, 2024
- Holding store
- ビームス ウィメン 原宿
- More variations
- event date
- September 7th (Sat) - 16th (Monday/holiday), 2024
- Holding store
- ビームス ウィメン 原宿
- Capsule collection store
- release date
- From Saturday, September 7, 2024
- Expanding stores
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