The 11th installment of the 40th anniversary of Ray BEAMS! FUMIE=TANAKA × Ray BEAMS will be available from Saturday, September 7th! To commemorate the release, a special event will be held.

2024.08.23

Ray BEAMS Ray BEAMS launched in 1984 as BEAMS' first women's label, will celebrate its 40th anniversary in 2024. As part of a project to celebrate the label's anniversary, we will be launching special items in collaboration with brands that are essential to the expression of Ray BEAMS.

As the 11th installment of its 40th anniversary project, the brand is releasing a capsule collection with Tokyo-based fashion brand FUMIE=TANAKA. Fumie Tanaka, designer of FUMIE=TANAKA, has uniquely interpreted "The Way of Chic," the concept behind the Ray BEAMS label, and will express it in two capsule collections, one for spring/summer 2024 and the other for the fall/winter season.

The theme of the Fall/Winter 2024 FUMIE=TANAKA × Ray BEAMS capsule collection is "Old Mirror." Like an old mirror that reflects not only our surface appearance but also our emotions and feelings, this collection expresses the brilliance of each life and the potential to shine for others. The collection features 15 items that will illuminate you from within, with timeless authentic designs, mirror-like metals, and glittering zirconia as the base.

This collection will be available at select Ray BEAMS stores from Saturday, September 7, 2024. To commemorate the release, a special talk show will be held at BEAMS WOMEN Harajuku, inviting designer Fumie Tanaka. In addition, there will be an earring customization event where you can combine your favorite bead parts.

Don't miss out on this special opportunity.

FUMIE=TANAKA × Ray BEAMS


FUMIE=TANAKA × Ray BEAMS


  • Milky jacket ¥71,500 (inc.tax)
    Color:WHITE
    Size: ONE SIZE
    The elegant tweed color, which is not too pure white, and the high-quality wool material make this item both luxurious and warm. The brand's characteristic oversized silhouette provides a relaxed fit, and if you wear something underneath, you can enjoy this item even in the depths of winter. The different materials used on the collar and sides create a striking design.

    Flower Mesh Long Sleeve ¥20,900 (inc.tax)
    Color:BEIGE
    Size: ONE SIZE
    The entire piece is covered in an original floral print that was specially created for this Special order. It is made of FUMIE=TANAKA's standard stretchy mesh material, and is available in bright colors that are comfortable against the skin and add an accent to the autumn and winter season.

  • Flower sheer hoodie ¥26,400 (inc.tax)

    Color:BEIGE
    Size: ONE SIZE
    The entire top is covered with an original floral print that was specially designed for this Special order. A hood was added to the standard FUMIE=TANAKA sheer top, inspired by the regular hoodie shirt, and the material has a unique luster and drape, creating a design that is not too casual. It has just the right amount of room to fit a variety of body types.

  • Lace frill neck ¥35,200 (inc.tax)
    Color:WHITE
    Size: ONE SIZE
    FUMIE=TANAKA's popular detachable collar has been changed to lace fabric for the second time, following the fall/winter 2023 edition. It can be worn not only as a detachable collar, but also around the waist or across the body, allowing for a variety of different Special order.

    Zirconia pants ¥48,400 (inc.tax)
    Color: BLACK
    Size: 1, 2
    These pants feature zirconia, which combines presence and elegance (Ray BEAMS is the only company to offer Special order that uses zirconia in apparel). They feature a straight zirconia design that resembles a center crease, and a slightly thicker silhouette that can be easily matched with a wide range of styles, from casual to sweet and spicy, and even girly.

    Chain Metal Parts Belt ¥24,200 (inc.tax)
    Color:SILVER
    The design is characterized by randomly arranged metal coin parts of different sizes. The length can be adjusted in three stages with the mantle, and when removed, it can be separated into three parts, so it can also be used as a necklace.

  • Embroidered vest ¥50,600 (inc.tax)

    Color: BLACK
    Size: ONE SIZE
    It features a luxurious design with the cord embroidery used in regular all over. The specially made white and grey color combination is used for this special Special order item, and the oversized design goes well with shorts and wide pants, allowing you to enjoy a relaxed look.

  • Hem fur skirt ¥50,900 (inc.tax)

    Color: BORDEAUX, BLACK (BEAMS Women Harajuku limited color)
    Size: ONE SIZE
    The hem is decorated with bold, long-haired fur, made from the same luxurious Italian material as the fur coat that was in regular for Fall/Winter 2022. The skirt silhouette is simple to emphasize the volume of the fur, and the contrast with the shiny satin fabric is the highlight.

  • Zirconia shirt ¥44,000 (inc.tax)

    Color:WHITE
    Size: ONE SIZE
    The buttons and cuffs on the chest are generously decorated with zirconia, and the wide opening at the chest makes the décolleté look beautiful. The striped fabric is jacquard woven, giving the dress a clean look despite its large silhouette, and the deep slits on the sides add a casual touch.

  • Side frill dress ¥50,600 (inc.tax)

    Color: BLACK
    Size: ONE SIZE
    The collar, cuffs, and hem slits are decorated with bold frills, and the material has a drape that gives it an elegant impression. The mid-length allows you to enjoy styling with shoes and socks, and we also recommend outfit layered with the frills on the collar.

  • Coin long earrings ¥18,700 (inc.tax)
    Color:SILVER
    The design is characteristic of FUMIE=TANAKA, with metal coin parts of different sizes strung together. It is designed to taper towards the tip, so you can wear it lightly without feeling its length.

    Chain Metal Parts Belt ¥24,200 (inc.tax)
    Color:SILVER
    The design is characterized by randomly arranged metal coin parts of different sizes. The length can be adjusted in three stages with the mantle, and when removed, it can be separated into three parts, so it can also be used as a necklace.

  • Zirconia W pin ¥23,100 (inc.tax)
    Color:SILVER
    The design features two crocodile clip pins connected by a double chain, with a tassel-shaped zirconia lavishly adorned at the tip of the clip. You can wear it on your head or on your clothes, and enjoy it in a variety of ways depending on how you arrange it.

    Ball chain ear cuff ¥14,300 (inc.tax)
    Color:SILVER
    It features a unique design with two ultra-thin ball chains piercing the ears. The simple yet delicate chains add a subtle accent to your outfit, and are attractive enough to be worn alone or as a stacked piece.

    Zirconia choker ¥20,900 (inc.tax)
    Color:SILVER
    Made of soft leather that is comfortable to wear, the design features zirconia gathered like a cluster at the center of the neck and zirconia arranged in lines on both sides. The length can be adjusted with the string at the back, making it an item that is not too sweet and can be a focal point of your styling.

  • Sand zirconia ring ¥23,100 (inc.tax)

    Color:SILVER
    Size: ONE SIZE
    Based on the popular regular line ring with motifs on both ends, this design has the motif changed to zirconia. It has enough presence even on its own, but we also recommend stacking it with other rings.

SPECIAL EVENT

SPECIAL EVENT

❶SPECIAL TALK SHOW

A special talk show will be held by designer Fumie Tanaka.
① Secret story behind the production of Ray BEAMS Special order items
②Q&A from customers


Date and time: Saturday, September 7, 2024, 14:00-15:00
Venue|BEAMS Women Harajuku
Conditions for participation | Anyone can participate. *Priority will be given to customers who have applied in advance.

Regarding application for special talk show

・Lottery reception date and time: Friday, August 23rd, 11:00 to Friday, August 30th, 23:59
・If you make multiple entries using the same name or account, or if there is insufficient information in the application form, your entries will be invalidated regardless of the reason.
・Details will be sent by email on Monday, September 2, 2024.
・If you have set up spam email in order to receive winning emails, please cancel the domain designation below. 『info@beams.co.jp』
・If you wish to cancel after winning, please contact "BEAMS Women Harajuku" (03-5413-6415) at least 3 days in advance.
・On the day of the event on Saturday, September 7th, you may enter the store with one accompanying person. We will ask you to show us the email screen informing you that you have won and an ID to verify your identity.

*Event contents are subject to change without notice. Please note.

❷EARRINGS CUSTOM ORDER

Date and time: Saturday, September 7, 2024 15:30-18:30 (last entry at 18:00)
Venue|BEAMS Women Harajuku
Conditions for participation: Anyone can participate. *We may limit the number of people allowed to enter during peak hours.

novelty

Customers who purchase designated products at BEAMS WOMEN Harajuku or participate in the custom order event will receive a limited edition necklace as a novelty gift.

*Novelty items are limited in quantity and will end as soon as they run out. Please note.
*Novelties are not applicable at stores other than BEAMS WOMEN Harajuku or BEAMS ONLINE SHOP.

special event
event date
Saturday, September 7, 2024
Holding store
ビームス ウィメン 原宿
More variations
event date
September 7th (Sat) - 16th (Monday/holiday), 2024
Holding store
ビームス ウィメン 原宿
Capsule collection store
release date
From Saturday, September 7, 2024
Expanding stores
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