Men's casual fashion buyer Shingo Arai's personal book "PLAY THE NEW CLASS IC" will be on sale from Thursday, August 1st!

The 7th volume of the "I AM BEAMS" personal book series, which captures the personal charms of BEAMS staff who have a deep passion for fashion and lifestyle, is "PLAY THE NEW BEAMS IC" written by BEAMS men's casual buyer Arai Shingo. CLASS book will be released in BEAMS stores, BEAMS ONLINE SHOP, bookstores nationwide, and online bookstores from Thursday, August 1st.

The author of "PLAY THE NEW CLASS IC", Vol. 7 of the "I AM BEAMS" series, is Shingo Arai, a hit maker at BEAMS who has created over 100 Special order projects with domestic and international brands to date. From the sources of ideas for numerous projects, to connections with people he respects both in public and private, to stories about "tennis", which he has been playing since childhood and which sparked his interest in clothing. Please enjoy this book that contains all the people, things, and events that resonate with Arai's unique new classic philosophy of "respecting history while playing seriously".

In addition, to commemorate the release of this book, a one-day only release event will be held on Thursday, August 1st from 7:00 p.m. at BEAMS T Harajuku, where Arai previously served as store manager.
*Details of the release commemorative event will be announced on BEAMS OFFICIAL WEBSITE at a later date.

BEAMS has led the times as a select shop that sources and proposes all things related to fashion and lifestyle from all over the world, and has received support from many customers precisely because it is a collection of ideas from staff who specialize in each field. "I AM BEAMS" is a personal book series that brings together the charms of individual BEAMS staff members who are particular about such lifestyles.

We plan to continue publishing this magazine in the future, introducing the appeal of BEAMS staff.

Shingo Arai

Born in 1980, he joined BEAMS as a shop staff member in 2003. After serving as the manager of BEAMS T Harajuku, he was appointed buyer for the men's casual wear department in 2017. He is a hit maker at BEAMS, having created over 100 Special order projects to date. He has worked on many global projects and is well-known for his communication skills connecting Japan and overseas. From the spring/summer 2024 season, he will launch the tennis brand Setinn, which proposes a style that connects on-court and off-court. He has been playing tennis since he was a child, and his skills are well-known, having participated in the intercollegiate tennis tournament during his student days.

Instagram: @sng1980