40th anniversary! A book by <FRUiTS × Ray BEAMS > is now on sale! To celebrate the release, "Ray BEAMS 40th Anniv. Party vol.3 ~FRUiTS collaborates with Ray BEAMS ~" will be held at BEAMS WOMEN Harajuku for three days from Friday, December 13th!

February 2024 marks the 40th anniversary of the founding of Ray BEAMS. To ensure your continued patronage of the brand, Ray BEAMS, we will be releasing a book to commemorate the anniversary in cooperation with the snap magazine FRUiTS.
The book was shot mainly in Harajuku, where BEAMS brand was born, and is a volume that expresses the current style of Ray BEAMS. It includes snapshots of 104 people, including Ray BEAMS staff, celebrities, models, stylists, and influencers who have helped make Ray BEAMS popular, as well as interviews with 10 people who have helped build the history of Ray BEAMS.

To commemorate the release of the book, "Ray BEAMS 40th Anniv. Party vol.3 ~FRUiTS collaborates with Ray BEAMS ~" will be held for three days from December 13th (Friday) to 15th (Sunday) at BEAMS WOMEN Harajuku.
The Ray BEAMS 40th Anniv. Party, which has been held throughout the year, will be the last one to be held in Japan.
In addition to the release of the book, the event will feature a variety of exhibits that embody the world of the book, experiential content that is exclusive to book purchasers, and content by creators who appear in the book.
The creators will be model and artist Ibuki Sakai, who designed the frames for the passport photo machines especially for this event, and the DJs will be lucichi, SUNNY ONLY 1, and A-FOX (yasu).
Catering such as cupcakes and popcorn made specifically for this event will also be available at the venue.

The dress code for the day is "sparkle." Please wear sparkly clothes, accessories, and makeup to have a great time celebrating our 40th anniversary.

This is a one-night-only special event by Ray BEAMS where you can enjoy a variety of things, including not only shopping and exhibitions, but also music and experiential content.
We look forward to your visit.

The dress code for the day was “sparkle.” We hope that you will wear sparkle in your clothes, accessories, and makeup and have a fun time celebrating our 40th anniversary.

Enjoy Ray BEAMS' one-night-only event, where you can enjoy not only shopping and exhibitions, but also a variety of other things and experiences, including music and experiential content.
We look forward to your visit.

Contents ❶ | Advance sale of "FRUiTS × Ray BEAMS Special Book"

To commemorate our 40th anniversary, we have teamed up with FRUiTS, the well-known snap magazine, to pre-sell the FRUiTS × Ray BEAMS Special Book.
The magazine is divided into two parts: a snapshot of 104 people, including Ray BEAMS staff, celebrities, models, stylists, and influencers who have helped make Ray BEAMS popular, and an interview page with 10 people who have helped build the history of Ray BEAMS. The cover features Yuka Mizuhara, who is active in a wide range of fields as a DJ, model, and creator, Anna Suda, also known as "AN&YURI," and YURINO.
In addition, we have set up an exhibition booth in a special space inside the store where you can see some of the contents of the books.

Contents❸｜PHOTOBOOTH by Ibuki Sakai

We will be setting up a photo ID machine called "Ki-Re-i" that will print on an original mount designed by model and artist Ibuki Sakai. During the event, you can take photos in a limited edition photo frame commemorating the release of the "FRUiTS × Ray BEAMS Special Book". After the photo is taken, you will be given a print of your ID photo.

* Each person may only take one photo. Continuous shooting or taking more than two photos is not permitted.
*Photo shoots must be booked on the day, and there are limits on the number of groups that can be accommodated per day.
*Please note that depending on the congestion situation, it may not be possible to take photos.

Contents❹｜DJ

The three people who will be livening up the venue with music will be DJ duo lucichi, model and DJ SUNNY ONLY 1, and A-FOX, who is active in various fields including photographer and DJ.
ICHIE (lucichi), SUNNY ONLY 1, and yasu (A-FOX), who will be performing this time, also appear in the book being released this time. The two lucichi members have previously served as DJs at the Girl B Party, and ICHIE has served as an online model for Ray BEAMS. SUNNYONLY 1 served as DJ at Ray BEAMS Anniv. Party vol.2 (held in Osaka), livening up the venue. yasu has filmed and produced videos and still images for Ray BEAMS' SNS, and has livened up Ray BEAMS' SNS with his sharp observational skills.
Look forward to the playlist for this event, which is full of the individual personalities of each of the three people involved with Ray BEAMS.

Book "FRUiTS × Ray BEAMS Special Book"

Event "Ray BEAMS 40th Anniv. Party vol.3 ~ FRUiTS collaborates with Ray BEAMS ~"